Millennial learning strategies for the new breed of learnerTwitter : @Freemancaro

brightwave.co.uk

What are #millennials?

‘What does a woman millennial want?’

They job-hop

Common assertion #1

15 Economic Facts about Millennials. The White House Council of Economic Advisors Oct 2010.

But the White House says…Millennials stay with their employers longer than Generation X

They have a short attention span, so incentivise attention through gamification

Common assertion #2

Image from http://en.wikipedia.org/wiki/Super_Street_Fighter_II_Turbo_HD_Remix?oldformat=true

But we know…

The average social gamer is a 40 year old woman.

Common assertion #3

They are the biggest users of social media, so that is the primary route to engage them

But we know …

The fastest growing demographic on social media is the over 55’s Photo Credit: C. Norris – ©2015

Common assertion #4

Need to belong

Who doesn’t?

The modern age hasn’t brought about a generation of people who act totally differently – it makes everyone act differently.

Tom Goodwin Guardian 12 feb 2015

So how does that all translate into millennial learning strategies?

The social learning platform - begin before the beginning

Make the first day special

Treat them as individuals

Image from http://www.telegraf.mk/wp-content/uploads/2014/08/22/27.jpg

Tailored/ bespoke social learning strategies

Value their expertise – and their fresh eyes - create a social learning space where anyone can shine Image from http://icelandmag.com/article/vatnajokull-glacier-a-stand-alien-planet-christopher-nolans-new-sci-fi-film

If the organisation is having trouble integrating millennials, it’s a sign that the organisation needs to change

Value them and they will create value for you