IfM News

The communications team is based within IfM Education and Consultancy Services (ECS), sitting in a corner of the building on the ground floor, near the bike parking. Our work can be split into three main roles – we are responsible for the communications and marketing activity for IfM, ECS and ideaSpace.

Dissemination and raising the profile of the Institute for Manufacturing: Working closely with IfM researchers, we help the IfM disseminate research to industry and governments through a range of channels and formats. These include reports, workbooks, social media, the website, news stories, briefings, press activity and events.

Supporting, promoting and generating business for IfM Education and Consultancy Services: Working with the team of 20 associates, our aim is to generate business opportunities from industry and the public sector for the team to apply IfM tools and techniques. All profits from ECS activities are gifted back to the University.

Supporting and raising the profile of ideaSpace: We work with the team of Stew McTavish, Alyson Lee and Belinda Brown to maintain the ideaSpace website, promote it through the media and produce case studies for companies who have outgrown ideaSpace.

Meet The TeamJohn Downing joined as a communications and marketing officer in July, filling Sam Selvini’s role until May. He is responsible for all press and media activity including social media, press

releases and newsletters.John previously worked in journalism and spent nine years as a reporter and three years as a

sub-editor in regional daily newspapers. Before that he worked in transport planning for a number of consultancy firms. He has a degree in civil engineering from University College Cork and an MSc in transport planning.Sarah Fell, senior communications editor, is responsible for IfM publications including reports and workbooks, the ‘IfM Review’ which will be launched in January, and content for the website.Sarah’s background is

in marketing and communications. Before joining ECS she spent 12 years as a freelance marketer, writer and editor, while prior to that she held a number of marketing roles at Cambridge University Press, latterly at senior management level. Sarah has a degree in Social and Political Science from the University of Cambridge.Lauren King, events and marketing administrator, graduated from Sheffield Hallam University with a degree in Events Management with Tourism and joined in 2012. Lauren is responsible for supporting marketing activities, enquiry tracking, website maintenance and publication management among many other things.Nick Mann, marketing manager, heads up the team. Among the things he is responsible for are maintaining the IfM and ideaSpace websites, IfM and ECS branding and the development of the IfM database.Nick studied business at the University of the West of England in Bristol from 2003 to 2006, and joined ECS that year. Nick

December 2013No 192

Focus on: the Communications team

The holly and the IfM

studied and completed the CIM postgraduate marketing diploma in 2009 and is currently studying for the Chartered Postgraduate

Diploma in Marketing 2013/2014.Sam Selvini, who is on on maternity leave until late April, graduated in Communications at the Catholic

University of Milan in 2008. She has also studied journalism, PR and copywriting. Sam taught English as a Foreign Language (EFL) in the UK and abroad.Ella Whellams, events manager, is responsible for IfM events such as the annual Open Evening, the Science Festival, the Design Show,

Babbage Lectures, Make it Here plus many more. Ella has a background in events and print production. She worked in the events team at Kensington Palace and before that was a production executive on various monthly magazines at Haymarket Publishing.

Key IfM role in Making Good parliamentary report Input from across the IfM was prominent in Making Good, a report by the UK All-Party Parliamentary Manufacturing Group. The report, subtitled A Study of Culture and Competitiveness in UK Manufacturing, features work by Andy Neely and Finbarr Livesey, includes quotes from Mike Gregory, and the steering group included Steve Evans. Among its recommendations are a Government-led, cross-party initiative in consultation with industry to establish a long-term fiscal framework to support investment, closer working between BIS and the Cabinet Office to develop policy, and a national campaign making the case for automation. Copies of report are available at www.policyconnect.org.uk/apmg/sites/site_apmg/files/report/370/fieldreportdownload/apmgreport-makinggood.pdf

Talking with Lord AdonisManufacturing Economic Growth – A Conversation with Lord Adonis, held on December 5 at the IfM, was the seventh event in The Babbage Industrial Policy Network 2013-14 lecture series. It was part of a nationwide tour Lord Adonis is making for an independent growth review for the Labour Party. The review, backed by the network, will make policy recommendations in Spring 2014 for a modern growth and industrial strategy to promote more and better jobs. Lord Sainsbury attended and took part in the roundtable discussion, along with Mike Gregory.

Keeping up with the neighbours

Work on the Department of Chemical Engineering and Biotechnology picked up pace with the construction of a crane almost 50 metres tall in late November. It now towers above the IfM on the skyline. Work is scheduled for completion in May 2015. The picture on the right shows the IfM site in March 2008 at a similar stage in construction.

A thermal mug and a mobile phone app are the winners of the lfM Souvenir Design Contest to find mementoes to increase the impact of IfM with our contacts.The lfM Innovation Fund organised the contest over the month of November and the key organisers were PhD students Jingchen Hou, Sudhir Rama Murthy and Wei Liu. The eight submitted designs were exhibited in the Common Room on Thursday 12 December for people to provide feedback and vote for their favourites.

Next day the panel of Mike Gregory, Peter Templeton and Andy Neely reviewed the designs, vote results and comments. Andy said the competition idea arose from a discussion at an IfM Council meeting on how to provide small gifts to remind people of the IfM. Jingchen announced the winners, both of whom received a £50 cheque – Nick Mann for the thermal mug and Ergun Gungor for the app (he could not be present so Jane Ho accepted on his behalf ). ECS funded the competition.

The eight entries were: USB stick (Frank Tietze, former visiting researcher in CTM); Various designs including a boomerang, adjustable wrench, coat hanger (Elli Verhulst); Timer to reduce water use in the shower (James Green, MET IIB); Spinning top – Ying Wan Loh and Natty Wongphanlert (ISMM); Thermal mug (Nick Mann); Mobile phone app (Ergun Gungor); Lapel pin (Kate Willsher and Ella Whellams); Bicycle bell (Grace Copplestone, MET IIB).

Grand designs for an IfM souvenir

Happy Mann: Nick Mann gets his cheque from Andy Neely

The two winning designs. Left, all eight on display

App-y man: Jane Ho accepts the cheque for

Ergun Gungor, inset

Another grand design: The 2013 IfM Christmas card. The image was created by Dr Bernhard Dusch using the original image from Dr

Sungjune Jung in a study at the Inkjet Research Centre of the atomization patterns produced by the oblique collision of two viscoelastic liquid jets.

Three wise men: Judges Andy Neely, Mike Gregory and Peter Templeton

New visitorsQuan Zhou joined as a visiting PhD student to CIM and CTM in November, under the supervision of Yongjiang Shi and David Probert. He is a PhD candidate at the School of Management, Zhejiang University. He graduated with an MSc in eCommerce from Dublin City University (2006) and a BA in Computer Science from Hangzhou Dianzi University (2005). Before taking his PhD journey, he worked as an assistant lecturer at Zhejiang Shuren University. His research interests include Chinese MNCs overseas R&D activities, innovation management, business model innovation and technology entrepreneurship.Lin Tang is visiting DIAL from

November until May 2014. He received his BEng degree in the Department of Industrial Engineering from the Huazhong

University of Science and Technology (HUST) in 2009. He was recommended as a PhD student and joined the Department of Industrial Engineering at the Tsinghua University in 2009 where he is pursuing a PhD degree. His research interests are RFID enabled manufacturing, optimization and complex event processing.Beatriz N Muñoz-Sánchez is visiting the Inkjet Research Centre until April 2014. She has two engineering degrees, electrical and mechanical, and several years of expertise in fluid mechanics. She is doing a PhD in the Fluid Dynamics Research Group at the University of Extremadura, Spain. Her research interests are focused on metal drop generation with 3D printing applications and aspects of drop impact. Beatriz likes dancing and practises several sports including spinning and pilates.

Doctors at the doubleCongratulations to Karen Miller, above left, in DMG, who has passed her PhD viva. Her thesis was entitled Understanding the characteristics of design leaders in large fashion retailers. And congratulations to Rachel Cuthbert, in DIAL, whose thesis title was The Information Requirements for Complex Engineering Service Contracts. The research determines the information required by a provider of complex engineering services in order deliver contracts to the standard required by the customer.

Parkins’ premium prizeJon Parkins, a first year PhD student in CIP, been awarded the Leete Premium Award from the Worshipful Company of Engineers in support of his PhD studies. The award, newly established for this academic year, supports excellence in production engineering research. It will support Jon in his research towards development of laser additive manufacturing capability, in particular with application to the biomedical implants industry.

Heading for HarvardWei Liu, a second year PhD student in DMG supervised by James Moultrie, will be a Visiting Fellow at the Harvard Business School (HBS) for the spring term of the 2013-2014 academic year. Wei’s research is in the field of customer innovation in developing products at the IfM. Wei says this is an exciting opportunity to collaborate with academics at Harvard and conduct essential fieldwork. She will supervised by both James and a professor in her research field at the HBS.

METs’ trip funding boostMET IIB students are moving ever closer to raising the funds for their Overseas Research Project trip to investigate aspects of manufacturing in Singapore and Malaysia. They took a big step forward thanks to a substantial contribution from Mars but are exploring all options to help them reach their target.The students will update their fund-tracking chart, which shows a plane bound for the east, as contributions roll in. Contact Thomas Sutton on ts486@cam.ac.uk or 07814 873419 if you can help.

Krista’s CoCo Tool Kit is an EU innovation award winnerKrista Keränen (right), a doctoral researcher in DMG, won the Capacity Building category in the European Union Women Inventors and Innovators Network (EUWIIN) competition held in Stockholm, along with colleague Dr Katri Ojasalo from Finland.They won for their innovation, a set of business development tools called the CoCo Tool Kit

that enhances co-creation activities in companies. It has been developed in Laurea University of Applied Sciences, Finland, the University of Cambridge, VTT Technical Research Centre, Finland, and three partner companies. In addition to Krista and Katri, Dr Bernhard Dusch, of ECS, is one of the three innovators of the tool kit.

Christmas arrangements at the IfM and West SiteOpening hours: The IfM reception will close at 1pm on Tuesday 24 December and reopen at 8.30am on Thursday 2 January.

Security Access: The IfM will be on Sunday access for most of the break. There are a few exceptions where the building will only be accessible by central security – from 5pm on Tuesday 24 December to 8am on Friday 27 December; and from 5pm on Tuesday 31 December 2013 to 8am on Thursday 2 January.

Out of hours and lone working: Lone working or late working is not encouraged. If you are working out of hours, sign the ‘Out of hours’ book in reception and ensure you know the emergency procedures

or numbers (Central Security is on x31818, x101 for an emergency). Please check whether others are on site as well.

IfM Servery: Reopens on Monday 6 January.

Other food options: Hauser Forum reopens at 8am on Monday 6 January; Department of Material Sciences Common Room and William Gates cafe both reopen on Thursday 2 January.

Refreshments: On Monday 23 & Tuesday 24 December, and Thursday 2 & Friday 3 January, colleagues are asked to prepare their own refreshments for visitors on these days. The cleaners will be keeping the servery clean and

looking after the dishwashers.

Bus Services: Christmas Eve –services finish early*. Christmas Day & Boxing Day – no service. Friday 27 December – Saturday service (no night bus). Saturday 28 December – Saturday service. Sunday 29 December – Sunday service (park & ride every 10 mins). Monday 30 December – Saturday service (no night bus). New Year’s Eve – Saturday service*. New Year’s Day – No service. Normal service resumes on Thursday 2 January.

*Last buses on Christmas Eve & New Year’s Eve are Citi 4 1950hrs from city centre to Cambourne; 2028hrs from Cambourne to city centre.

Mo bro’s raise cash after a month of moustache growth

Look east: CIS in China ...Steve Evans, Dai Morgan and Ian Bamford of CIS were in China for much of December and their visit included the 2013 conference of the Asian Association of Management Science and Applications (AAMSA). It was hosted by Kunming University of Science and Technology (KUST) and supported by the EPSRC Centre for Industrial Sustainability. Steve was a keynote speaker and Dai chaired a workshop on sustainable development and industrial sustainability.

... and CTM are in JapanCTM has an ongoing collaboration with the Japan Advanced Institute for Science and Technology (JAIST), with David Probert and Rob Phaal delivering regular training modules

in their technology management masters programme for professional managers and engineers. Rob Phaal ran a one-week course on strategic roadmapping in Tokyo in the first week of December - the 10th anniversary of the programme. The course is interactive, and as usual participants engaged enthusiastically, involving stimulating discussions about the future of technology and innovation.

It is now well into December and six CIP staff and students are returning to facial hair normality after Movember. Along with donations for the woolly upper lips, the gingerbread moustache sale on November 28 helped raise £45 of

the £239 total to raise awareness about prostate and testicular cancer. The donations page is still open at http://moteam.co/centre-for-industrial-photonics. Well done to all who participated and thank you to all who supported the cause.

Spot the difference: Andy Payne, Jon Parkins, David Hopkinson and Wenhe Feng (not pictured are Matt Bannister and Francisco Orozco)

Commercialisation through consultancyThe next seminar organised by IfM Research Capability Development Programme, Commercialising your research through consultancy, takes place at noon-2pm on Thursday, 23 January at the Engineering Department, Trumpington Street.

Peter Templeton, of ECS, Paul Seabright of Cambridge Enterprise, and academics who have worked through them will explore different approaches to disseminating and commercialising research. Contact Tariq Masood (tm487) or Charles Boulton (cb683) to reserve a place and lunch.

On 4 February, the next seminar is on KTPs as a route to technology transfer and relationship buildings. More details will follow.

After

Before

Recent publicationsBocken, N, Short, S, Rana, P and Evans, S (2013): A value mapping tool for sustainable business modelling, Corporate Governance, Vol 13, Issue 5. http://www.emeraldinsight.com/journals.htm?articleid=17097992

Bocken, N, Short, S, Rana, P and Evans, S (2013): A literature and practice review to develop Sustainable Business Model Archetypes, Journal of Cleaner Production (in press). http://www.sciencedirect.com/science/article/pii/S0959652613008032

Bocken, N, Farracho, M, Bosworth, R and Kemp, R (2014): The front-end of eco-innovation for eco-innovative small and medium sized companies. Journal of Engineering and Technology Management, Vol 31 (Jan-Feb), pp 43-57. http://www.sciencedirect.com/science/article/pii/S0923474813000647

Frizelle, G and Casali, I: Novel measures for Emission Reduction in Supply Chains, International Journal of Productivity and Performance Measurement (accepted for publication).

Kumar, M and Gregory, M (2013): An exploration of risk management in global industrial investment. Risk management, Vol 15, Issue 4, pp272-300. http://dx.doi.org/10.1057/rm.2013.8

Conference papers:Hoath, S (2013): Jetting of model complex fluids, The British Society of Rheology Midwinter 2013 meeting: Coating, Printing and Painting. Organized by Ian Hutchings and Oliver Harlen (Leeds), held at IfM on 16-17 December.

Read all about it: IfM in the newsHere is a selection of our latest media coverage:Cambridge’s leading tech start-upsAlmost half of the top 16 Cambridge tech start-ups in the article are current members or alumni of ideaSpace, which is operated by ECS.The ObserverPrint and online at http://www.theguardian.com/technology/2013/dec/01/cambridge-university-internet-tech-startup

10 INGENIA INGENIA ISSUE 57 DECEMBER 2013 11

OPINION: UK MANUFACTURING ON THE RISE The UK Office for National Statistics has measured manufacturing from industrial production as having increased in the first three quarters of 2013. It is hoped the manufacturing revival - dubbed the ‘march of the makers’ by the Chancellor of the Exchequer - will help to rebuild the UK economy. Professor Sir Mike Gregory FREng, Head of the Institute for Manufacturing, University of Cambridge, looks at current activity and pinpoints areas that should be considered when evaluating the success of UK manufacturing.

OPINION: UK MANUFACTURING ON THE RISE OPINION

Professor Sir Mike Gregory FREng

the UK with the basis for an outstanding infrastructure and capability to support modern manufacturing. The context and opportunities for manufacturing are better than they have been for decades.

So what more needs to be done to take advantage of these positive conditions? The recently published Industrial Strategy: government and industry in partnership and The Future of Manufacturing Foresight report (see page 6) point the way. These have much to commend them, not least the joint government-industry ownership of the strategies and the broad and comprehensive view of manufacturing adopted in the Foresight report. I would highlight four themes to which we should pay particular attention – industrial systems, production scale-up, product-service systems and sustainability.

The term industrial systems might be a better way of representing what we mean by modern manufacturing. We need to move beyond thinking about manufacturing as the shaping of materials and consider the whole system from

understanding markets through R&D, design, production, distribution, service and sustainability.

If manufacturing is about making parts, it makes sense to do that in the cheapest place: today that probably means China, but increasingly Vietnam and Cambodia, and soon, perhaps, Africa. If we are talking about the whole industrial system, we must think twice about leaving production to others. Production is a critical source of innovation, an opportunity to protect critical technologies and the means of capturing more value from the ideas for which the UK is rightly well-regarded.

Production scale-up is one of those under-appreciated capabilities in manufacturing. New and successful products can command premium prices, but any manufacturer wanting to make the most of this opportunity has to increase production rapidly. This is a traditional dilemma for manufacturing engineers. Over-commitment to capital expenditure on a product which flops is the road to ruin. Under-commitment means losing potential profits and the risk that fast-following competitors will steal the market.

Traditionally, scale-up has been the domain of tough project managers, and we certainly continue to need them. But we need to be smarter at R&D and design so that we develop products that are suitable for rapid scale-up to match demand growth.

Preparing for scale-up includes choosing product technologies that are inherently scalable along with manufacturing processes that can respond rapidly to changes in demand without requiring early commitment of capital. Finally, we need more sophisticated approaches to market-testing and feedback to maximise

the planning horizon for production. With ‘smart scale-up’, manufacturers in the UK could capture significantly more value from their ideas.

Services, or more accurately financial services, have not enjoyed a good reputation of late. However, we should not let that blind us to the opportunities that product-service business models can offer to manufacturing companies. There are already famous examples including, of course, Rolls-Royce. There are many more: from flooring to pharmaceuticals, companies increasingly recognise that consumers may not necessarily want to ‘own’ the product (cars may be an exception for some people!). What customers really want is the service that the product provides.

This is an important message for engineers who are trained, quite properly, to create machines and systems with the highest performance. Still, it is worth remembering that the consumer may not want a higher spin speed but drier clothes, not a faster journey but a more comfortable and relaxing one.

The term sustainability can be applied to the environment, the economy, or individual businesses. The last two are matters for government and companies, but the first has broader implications.

While there is some disagreement, most informed scientific opinion is unambiguously of the view that human activity is having a measurable and damaging effect on the planet’s temperature, with potentially severe consequences. These predictions might be wrong, but what could be worse than betting they are wrong, finding they were right and having missed the opportunity to reverse a damaging and potentially fatal change?

Engineers need to decide what should be done. There are, of course, some obvious targets – the rate of domestic consumption, the environmental treatment of existing buildings and the use of fossil-fuelled transport. Often neglected, however, is the role of industry. Engineers must design processes that are less resource and energy-hungry, build factories that are more efficient and, ideally, create streamlined industrial systems so that the ‘waste’ outputs of one process become the feedstock for the next.

Building on the current momentum, the UK is well placed to re-establish itself as an innovative trendsetter in manufacturing, showing how we can create wealth sustainably by providing the goods and services people need without damaging the planet – turning ideas and opportunities into products and services. That is the role of modern manufacturing.

BIOGRAPHYProfessor Sir Mike Gregory FREng is Head of the Institute for Manufacturing (IfM). Following an early career in industry, he was responsible for the Manufacturing Engineering Tripos, a senior undergraduate programme linking engineering, management and economics and with close industrial engagement. Subsequent developments in research and collaboration with industry reflected this broad view of manufacturing and led to the IfM’s establishment in 1998. His work is closely linked with industry and government. He has published on manufacturing strategy, policy and international manufacturing.

So manufacturing is back in fashion! It has been a long wait, but all the signs are that politicians of all persuasions now agree that manufacturing is an important and somewhat neglected part of the economy. That said, how do we keep up the momentum? How do we use manufacturing to drive growth? How do we move from catch-up to leadership?

Early foundations were laid towards the end of the last government, and the coalition has delivered a series of Catapult centres including the first in High-Value Manufacturing. This network of centres, bridging the gap between research and industry, is supported by the government-funded Technology Strategy Board and a wide range of industries, and is creating a vibrant new interface between companies and universities. Meanwhile, the EPSRC’s network of university-based Centres for Innovative Manufacturing is ensuring that the UK stays at the forefront of new developments in production as well as product technologies and systems. Taken together, these initiatives provide

We need to be smarter at R&D and design so that we develop products that are suitable for rapid scale-up to match demand growth.

Eye cells are inkjet printed for first timeResearchers from the IfM have used inkjet printing technology to successfully print cells taken from the eye for the first time.

The research was undertaken by Prof Keith Martin and Dr Barbara Lorber at the John van Geest Centre for Brain Repair, University of Cambridge, in collaboration with Kai Hsiao and Ian Hutchings from the Inkjet Research Centre.

The breakthrough, detailed in the journal Biofabrication, could lead to the production of artificial tissue grafts made from the variety of cells in the human retina and may aid in the search to cure blindness.

The results are preliminary and provide proof-of-principle that an inkjet printer can be used to print two types of cells from the retina of adult rats – ganglion cells and glial cells.

Kai said: “In order for a fluid to print well from an inkjet print head, its properties, such as viscosity and surface tension, need to conform to a fairly narrow range of values. Adding cells to the fluid complicates its properties significantly.”

The image shows retinal ganglion cells (RGC) in a jet.

Lorber, B, Hsiao, W-K, Hutchings, I and Martin, K: Adult rat retinal ganglion cells and glia can be printed by piezoelectric inkjet printing, Biofabrication, Vol 6, No 1. http://iopscience.iop.org/1758-5090/6/1/015001/article

UK manufacturing on the riseOpinion piece by Mike Gregory for Ingenia, the magazine of the Royal Academy of Engineering.IngeniaPrint and online at http://www.ingenia.org.uk/ingenia/articles.aspx?Index=862