IF YOUDONORLOVESOMEONE,

SET THEM FREE.

The #Donorlove Rendezvous, Toronto, 11 May 2016

@damianobroin

“If you remove the English army

tomorrow and hoist the Green Flag over Dublin Castle, unless

you set about the organisation of the Socialist Republic,

your efforts would be in vain.”

- James Connolly

I never meant to cause you any

sorrowI never meant to

cause you any pain

@markyphillipsqueerideas.co.uk

* *

* *

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The move to opt-in would cost the charity millions but he hoped

it would eventually build greater levels of

trust

For too long in fundraising we have taken the absence of “no” to mean “yes”.

Photo by Quinn Dombrowski (https://www.flickr.com/photos/quinnanya/3737677819) used under Creative Commons

It’s such a shame our friendship had to end.

Emails provided (with consent) 91%

Mobiles provided 52%

Mobiles after opt-out 47%

Ken Burnett picture

http://www.kenburnett.com/Blog64thedonorschoice.html

Treating your donors with basic respect...

Is a pretty low bar to clear.

“National surveys conducted by DonorVoice of donors to 250-plus organisations in the United States, Canada and the United Kingdom show on average that high-commitment donors yield

131% more revenue than low-commitment donors over a three-year period”

Craver, Roger (2014) ‘Retention Fundraising: The new art and science of keeping your donors for life.’ p.64

Highly committed donors are the most valuable

This is how we measure commitment

Commitment(to(

Organiza.on(Behavior(

We know that commitment drives donor behaviour

COMMITMENTI am a committed <Charity> donor

I feel a sense of loyalty to <Charity>

<Charity> is my favourite charitable organisation

Commitment(to(

Organiza.on(

Func.onal(Connec.on(

Personal(Connec.on(

Behavior(Experiences(and(Touchpoints((

What are the experiences and touchpoints that drive connection, commitment and behaviour?

So this is what we need to measure

We know “Commitment” drives giving

High Importance & Low Performance

High Importance & High Performance

Low Importance

1. Donor perceives your organisation to be effective in trying to achieve its mission.

2. Donor knows what to expect from your organisation with each interaction.

3. Donor receives timely thank yous.

4. Donor receives opportunities to make his or her views known.

5. Donor is given the feeling that he or she is part of an important cause.

6. Donor feels his or her involvement is appreciated

7. Donor receives information showing who is being helped

The 7 Key Drivers of Donor Commitment

Cultivate Intimacy

“You” or “Your” is repeated 14 times on Page 1

(and donor’s name appears four times)

Fill it with passion & emotion

Honey, I know, I know, I knowtimes are changing... It’s time we all reachout for something new,that means YOU too

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget

how you made them feel”

Maya Angelou