Ideas for marketing

Sexy and innovative marketing for technical products

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 1

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 2

Value you receive from the3D Product eCATALOG by CADENAS

Increased

Sales

Better

Service

Better

Marketing

Leads Conversions Support

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 3

Focus of this presentation is on MARKETING Solutions

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 4

How do you want to present yourproduct?

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 5

How do you want to present yourcompany?

Ideas for marketing

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 6

Good marketing ideas for exhibitions?

?

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 7

Everything started withRED CYAN glasses5 act story

5 act story

1. Conversion Starter

2. Fascinating & Pacing

3. Give Away (Present)Reminder

4. Print 3D Digital

5. Follow UpSend Email With Part

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 9

Motivation of Marketing @ Fairs

Spark curiosity and create a traffic jam of rubbernecks at your stand

Find a way to open a conversation with transition to yourproduct

An innovative and creative appearance will have a positive effect on your company and products reputation

People should remember your company and productrespectively keep in mind something interesting!

Campaign shouldn‘t be too expensive

Ideas for marketing

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 10

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Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach11

Lenticular Brochure

>4000€

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 12

Anamorph technique motivatespeople to stop and take a picture

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 13

Anamorph pictures part > photo

~ 100 €

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 14

Stop and take a pictureFor Fixtures + Bolts, Fasteners, Screws …

>10000€

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 16

White info @ a white screen

>5000€

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 17

The wizard

>10000€

Ideas for marketing

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 18

The wizard

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 20

Presenting to customers

>10000€

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 21

App available in desktop version

Ideas for marketing

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 22

Luminous Carpets

>5000€

Ideas for marketing

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 23

Coffee with your logo

Ideas for marketing

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 24

The individual macchiato makerServe your customers coffee with „advertisement“

Ideas for marketing

15.03.2016 25

3D foam with ripples

>5000€

(c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 27

Want to show your components in action?

Ideas for marketing

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 28

Mechatronics conceptual designer

Ideas for marketing

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 29

Mechatronics conceptual designer

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 30

Siemens MCD + CADENAS

Digital instead of real presentation

>10000€

Ideas for marketing

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 31

GamificationShow 3D & functionality by playing

>250€

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 32

Ideas for marketing

15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 33

iBEACONRetargeting of customers

Ideas for marketing

15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 34

Usage Of CADENAS CAD Models App?

We arereaching every4th ENGINEERin Europe withthe CAD Models App

Ideas for marketing

15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 35

iBEACON demo by CADENAS

>1000€

Ideas for marketing

15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 36

Google Cardboard

Lowcost VR Project

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 37

VR Cardboard Glasses

>2000€

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 38

VR McDonald‘s

Ideas for marketing

15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 39

Realfiction XXXLHolography

>2500€

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 40

Tradeshow EntertainmentIntroducing the solution

Ideas for marketing

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 41

Mini DREAMOCA good present for good customers

>1000€

Ideas for marketing

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 42

Animation Shoes …

>1000€

Ideas for marketing

15.03.2016 (c) 2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 43

Augmented RealityYour product catalog never gets old!

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 44

Augmented RealityReal -> Video / Photo -> 3D / Photo -> Video

>1000€

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 45

In Every Man is a Child - Techie DemoMaybe components of your portfolio are used –Children are always positiv in marketing

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 46

Social MediaMarketing – yesterday and today

today

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 47

Motivate with realtime score To Like!Miot & Dotti

>1000€

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 48

Our Social Media Values

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 49

CADENAS PARTcommunity has morethan 19.000 LIKES / Followers on Facebook

Ideas for marketing

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 50

Pause the flying parts at the right time

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 51

Viral VideoCANVAS already produced Animation/StopMotionvideos with approx. 40.000 clicks !

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 52

Viral Video

>10000€

Ideas for marketing

15.03.2016 © 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 53

Questions & Brochure Margarete Baczur

Ideas for marketing

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 54

Questions?

Feedback?

Thank youfor your attention

Juergen Heimbach

Phone.: +49 / (0) 821 / 2 58 58 0 - 0E-Mail: j.heimbach@cadenas.de

Ideas for marketing

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 55

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This document and all information contained herein is the sole

property of CADENAS AG. No intellectual property rights are

granted by the delivery of this document or the disclosure of

its content. This document shall not be reproduced or disclosed

to a third party without the express written consent of

CADENAS AG. This document and its content shall only be used

for its intended purpose.

The statements made herein do not constitute an offer. They

are based on the mentioned assumptions and are expressed in

good faith. Where the supporting grounds for these

statements are not shown, CADENAS AG will be pleased to

explain the basis thereof.

Ideas for marketing

15.03.2016 (c) 1992-2016 CADENAS GmbH | Dipl. Ing. (FH) Jürgen Heimbach 56