Post on 07-Apr-2016
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We movepeople, products and culture
07 our people
23 our products
65 our cul ture
We make better ideas.
2 /// moving people, products and culture
meet ecoATM
We make ideas better.
moving people, products and culture /// 3
We move people, by observing, listening
and understanding their
complexities so that we
know how to speak
their language.
4 /// moving people, products and culture
products and cultureby motivating people
to resonate with our
messages, connect with
the brand and take action.
by creating the marketplace
of tomorrow, growing
the “consumer + brand”
ecosystem and ensuring
both feed each other.
moving people, products and culture /// 5
our
Photo: U-T San Diego/John Gastaldo
6 /// moving people, products and culture
We’re filled with smart people
from all over the place, with
all sorts of rich and unique
experiences. Probably like a lot
of places.
peopleBut when we say smart, it’s less
about high IQs and more about
high EQs. Figuring out what makes
people tick makes us tick—and
keeps us motivated to keep learning.
moving people, products and culture /// 7
Jonathan Bailey began his 30 years in
marketing communications emptying
wastebaskets. That’s how badly he wanted
to break into this business.
Starting as an intern at a boutique San
Francisco PR agency, Jon served both
client and agency sides, working his
way up to Chief Relationships Offi cer
of i.d.e.a.—one of San Diego’s leading
integrated communications fi rms.
At i.d.e.a., Jon leads the Relationships
team, focusing the agency’s attention
on every brand partner. He brings brands
an integrated perspective, earned by
working in both the public relations and
advertising disciplines.
An early pioneer in integration, Jon saw
clarity in breaking down barriers between
marketing functions, focusing on how one
strategic brand idea can succeed across
multiple platforms. He’s brought down
the walls for brands like Tiffany & Co.,
Bumble Bee Foods, ecoATM, Caesars
Entertainment, the San Diego Museum of
Art, Sempra Energy, Giant Bicycle and the
Del Mar Racetrack.
Jonathan BaileyFOUNDER / CHIEF RELATIONSHIPS OFFICER
8 /// moving people, products and culture
For Ryan Berman, the past 15 years have
brought great change. The fi rst seven were
spent in NYC, where he worked at Euro NY
and MVBMS. There, he became fl uent in
“client,” fi rst working on the management
side of the business before getting his shot
in the creative department.
During his last three years at Euro, Ryan
had a fi xation with the letter J. He wrote
campaigns for Jared Fogle (Subway), John
Stamos (MCI), John Madden (Tinactin) and
Jaime Pressly (MCI). He swears this was
not on purpose.
Ryan then moved to San Diego, and
prior to forming i.d.e.a., he was the founder
and chief creative offi cer of his own creative
boutique, Fishtank Brand Advertising.
Ryan has created right-sized solutions for
companies such as Aetna, Amgen, Evian,
London 2012 Olympics, Nike, PONY, Puma,
Ringling Bros., Schering-Plough, Subway,
UNICEF, Universal Studios and Volvo, to
name (more than) a few.
Ryan BermanRyan BermanRyan BermanFOUNDER / CHIEF CREATIVE OFFICERFOUNDER / CHIEF CREATIVE OFFICERFOUNDER / CHIEF CREATIVE OFFICER
moving people, products and culture /// 9
For more than 20 years, Indra Gardiner
Bowers has led clients through creative
thinking and execution in the fi elds of public
relations, social media and experiential
marketing. She is a strategist, a writer and a
realist (a challenging position in an offi ce full
of creative people).
Over the past fi ve years, she has focused on
the integration of social media, digital thinking
and marketing strategy. Indra has spoken
nationally about social media, public relations
and search; has trained several agencies
throughout the country on incorporating
social media and digital techniques into
their service offerings; and writes extensively
about the subject on the agency’s blog,
Great Matters.
Indra has guided strategic teams for a
diverse group of brand partners, including
BillMyParents, Qualcomm, Hilton Hotels,
ecoATM, Kings Restaurant Group, Kimpton
Hotels, Sprint PCS and many others.
Indra Gardiner BowersFOUNDER / CHIEF INFLUENCE OFFICER
10 /// moving people, products and culture
moving people, products and culture /// 11
Daniel is French-Canadian. He has the
accent to prove it. More importantly,
he brings more than 20 years of design
experience to i.d.e.a., having most recently
served as creative director of McKee
Wallwork & Company in Albuquerque.
Prior to that, Daniel was executive vice
president and creative director for BBDO
Montréal. His brand experience includes
Maglite, Mr. Rooter Plumbers, Budweiser,
Campbell’s Soup, Pepsi, M&M’s and
Chrysler Canada. His work has garnered
awards from Communication Arts, Cannes
Lions and ONE Show.
Daniel AndreaniSVP / EXECUTIVE CREATIVE DIRECTOR
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Mike FennessySVP / CREATIVE EXPERIENCE
With 17 years of experience designing
visual communications, Mike Fennessy
has left his creative mark on a wide
range of brands—everything from logos
and packaging to print and television
campaigns. As VP of Creative Experience,
Mike is responsible for the co-development
of all creative work at i.d.e.a. and is a
key driver in our approach to smart, on-
strategy creative for every one of our
brand partners.
moving people, products and culture /// 13
From across the pond to San Diego,
James White has more than 15 years of
fully integrated experience on both agency
and blue-chip brands. A strategic brand
director and relationship builder, James
is an energetic advocate for the best
talent, the best ideas and the best cross-
functional process to drive client results.
A former pilot for the RAF and pro rugby
player, James is not a dull boy.
James WhiteSVP / BRAND MANAGEMENT
14 /// moving people, products and culture
Matt JensenSVP / VIDEO PRODUCTION
After seven years spent building an
award-winning video production company,
Matt now leads i.d.e.a.’s in-house video
division. From ideation and scripting to
directing and producing, Matt’s expertise
provides a high level of consistent
creativity. His work has won more than
30 awards in the last three years alone.
Beyond TV work for NBC, ABC, CBS and
USA, Matt has produced a feature-length
documentary, multiple short fi lms and a
diverse range of commercial projects for
brands like Qualcomm, Taylor Guitars,
WIRED magazine, IKEA, Ubisoft and
many others.
moving people, products and culture /// 15
A Cincinnati native, Julie has practiced her
passion for media and PR for more than
15 years. Initially an independent publicist
for a broad range of clients, including
Radio Disney, FOX Sports, Equinox Fitness
and InStyle, Julie then spent fi ve years in
marketing at CBS in New York. Following
that, she was Larry Flynt’s personal publicist
and, most recently, served as Director of PR
for Advanstar Communications, the world’s
largest producer of B2B and B2C events.
Julie’s passion extends to active membership
in the Public Relations Society of America
and the International Radio and Television
Society as well as the global broadcast
marketers association, PROMAX/BDA.
Julie Messing-PaeaVP / REPUTATION
16 16 16 /// moving people, products and culture
As VP of Brand Purpose, Amon helps
good companies tell great stories and
creates value for clients by showing them
how to change the world. Some of those
initiatives include The Conservation Fund’s
“Parks with Purpose” and the Automotive
Industry Action Group’s corporate
responsibility program.
Amon has developed a public affairs
strategy for the Blue Shield of California
Foundation, trained youth brand
ambassadors to launch a White House
jobs and education initiative with President
Obama, and consulted for clients including
Wells Fargo and Campbell’s Soup. His
passion for purpose-driven brand strategy is
matched only by his passion for world travel.
Amon RappaportVP / BRAND PURPOSE
moving people, products and culture /// 17
Former agency principal and third-generation
“ad guy,” Sterling Doak is a 10-year
industry veteran. Responsible for consumer
experience and brand development for all
i.d.e.a. brand partners, Sterling conducts
focus group interviews, sticks his nose in
marketing research statistics and emerges
from the smoke with a fi nely crafted brief for
our creative team to follow.
Sterling DoakVP / CONSUMER BEHAVIOR
18 /// moving people, products and culture
With nearly 20 years in media strategy,
Michaela’s focused approach to developing
impactful marketing campaigns for
major brands encompasses strategy
development, tactical implementation and
campaign measurement across a diverse
set of national and local media channels.
Most recently, she worked at Horizon
Media as VP and Brand Group Director,
while leading the Jack in the Box team.
Prior to that, Michaela was at Carat
working on retail, travel and entertainment
accounts. Michaela graduated magna cum
laude from UCLA where she was also a
member of the women’s soccer team.
Michaela KramsVP / MEDIA
moving people, products and culture /// 19
For more than six years, Stephanie Garcia
has helped businesses discover how brand
ambassadors and infl uencers drive the
social media landscape. As a seasoned
social media strategist with a background in
psychology, she weaves social and online
initiatives to create a cohesive strategy for
any client. Stephanie has a knack for building
online communities from the ground up by
connecting brands with fans and followers,
while ensuring every move is backed by
solid metrics.
Stephanie GarciaDIRECTOR / SOCIAL STRATEGY
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moving people, products and culture /// 23
our24 /// moving people, products and culture
productsOur ideas run united—from
strategy, branding, design
and advertising to social
media, digital, public relations,
experiential and media plans.
Offline and online. Traditional
and non-traditional. We plan,
buy, know and go where the
people are—no matter what
the channel.
moving people, products and culture /// 25
26 /// moving people, products and culture
We moved them all.From challenger brands to category leaders, we’ve
helped our partners break through with branded,
Shareable storylines that have run rampant through
a variety of online and offl ine channels. That’s a big
deal in this media-obese world, where consumers
take in approximately 1,000 messages each day.
moving people, products and culture /// 27
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moving people, products and culture /// 29
< brand development + design branded content
advertising
< seo + sem
public relations >
< social media
30 /// moving people, products and culture
< media planning + placement
< digital + mobile experience
It’s in our name what we do best.
Ideas get right-sized at
i.d.e.a. because we are
truly integrated.
moving people, products and culture /// 31
HarrahsSoCal.com
YOUR FIRST RESORT for FUN.
A tranquil spa. A lazy river.
An ultra lounge. A brand new hotel.
Find more ways to play at the new Harrah’s Resort Southern California.
32 /// moving people, products and culture
moving people, products and culture /// 33
Welcome to the
34 34 34 /// moving people, products and culture
Table All Square
moving people, products and culture /// 35
Our fuller full-service starts at the All Square Table.It’s not that the All Square Table is square. It’s that our nine in-house disciplines are “all square” in fi guring out the right messages and channels to combat and slay your nightmare problems.
36 36 36 /// moving people, products and culture
We keepconsumer demands in the middle.In the end, we both work for the consumer. We view them as the client and the marketplace as the battlefi eld. The All Square Table is our secret weapon that truly makes us different.
Brand Manager
CreativeDesign
PR / Social
Brand Purpose
Brand Strategy
Brand Partner
Traditional
WebWeb
Digital
moving people, products and culture /// 37
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case42 /// moving people, products and culture
studiesmoving people, products and culture /// 43
44 /// moving people, products and culture44 /// moving people, products and culture
For working adults, balancing career
and family life can be diffi cult—how do you
fi nd additional time to pursue a degree?
National University offers fl exible programs
on-campus and on-line to meet the
demanding needs of every schedule.
Learning somethinganywhere, anytime.
TV > PRINT > OUTDOOR > RADIO > DIGITAL > WEB
NU IS THE FIRST
SCHOOL TO TURN ALL
ITS ADVERTISING INTO
TEACHABLE MOMENTS
moving people, products and culture /// 45 moving people, products and culture /// 45
46 /// moving people, products and culture
Keep LearningAt NU, every moment is a learning opportunity.
So NU put their money where their mouth is and
developed a fully integrated campaign which imparts
knowledge to everyone who encounters it. ‘Keep
Learning’ democratizes education and underscores
the fact that you don’t need to sit in an Ivy League
lecture hall today to gain a quality education and
pursue your career goals.
“SPORTS” :60s // TV SPOT
“ONE MONTH” // GRAPHIC SPOT
moving people, products and culture /// 47
PRINT // ADVERTISING
BUS SHELTER // OUT OF HOME
48 /// moving people, products and culture
Never sacrifi ce quality for fl exibility.NON-TRADITIONAL HIGHER EDUCATION GETS A BUM RAP.
Unlike many of its shareholder-driven competitors, National University is a non-profi t
institution. i.d.e.a. was challenged with creating a breakthrough campaign to differentiate
the NU brand, drive enrollment and create a sense of pride to mobilize the alumni base.
BILLBOARD // OUT OF HOME
moving people, products and culture /// 49 moving people, products and culture /// 49
50 /// moving people, products and culture
ISN’T GOLF SUPPOSED TO BE FUN?
Indeed. So, PUMA Golf challenged
i.d.e.a. to tee off on serious and
inject some joy back into the game
by showcasing its new line of vibrant
shoes and apparel. Using PUMA’s
premier PGA and LPGA pros to
show the way, i.d.e.a.’s “Dear Golf”
campaign encouraged golfers
around the globe to work on their
relationship with the game they love
by having some joyful conversation
directly with the game personifi ed.
Golf has a problem.A “serious” problem.
OUR DEMOGRAPHIC
SWEET SPOT WAS 25-44,
WITH MEN REPRESENTING
80% OF THE PURCHASING
POWER IN THE CATEGORY
PRINT > DIGITAL > MOBILE > SOCIAL > PR > RETAIL > COLLATERAL
moving people, products and culture /// 51
Look better. Feel better. Play better.
TECHNOLOGY + PERFORMANCE // WEBSITE
DEAR GOLF // MOBILE APP
WE USED THIS AS OUR RALLY CRY.
Our fi rst task was making the brand look
better. We replaced dry, performance-
based imagery with fresh, colorful, fun
imagery to communicate the lighter side
of the game.
52 /// moving people, products and culture
We invited players to unlock the lighter, more colorful side of the game of golf.
JOIN THE CONVERSATION// CBS, WEB + TWITTER
moving people, products and culture /// 53
From200 to 2,000 retail accounts
“DEAR GOLF” DEBUTED FOR THE
2012 SEASON AT THE PGA SHOW
then rolled out nationally to support
retail expansion and marketing
efforts with a full suite of above- and
below-the-line materials promoting
the new apparel and gear worn by
star player Rickie Fowler.
2012 PGA SHOW// TRADESHOW
54 /// moving people, products and culture
IN-STORE ADVERTISING // RETAIL
At a time when golf is down to fl at,
PUMA has continued to grow.”
— Bob Philion, President of Cobra-PUMA
SPRING/SUMMER 2012 // CATALOG
moving people, products and culture /// 55
56 /// moving people, products and culture
WE’VE KEPT OUR HORSEOUT IN FRONT.
The horse-racing industry has faced
serious decline in recent years, with
attendance and handle slipping
across the country. And while
many tracks have shut their gates,
i.d.e.a. has maintained Del Mar
Thoroughbred Club’s reputation as a
world-class summertime destination
for 11 seasons running.
In a category that’s runningin the wrong direction...
REPUTATION > PUBLIC RELATIONS > SOCIAL MEDIA > EVENT MARKETING
moving people, products and culture /// 57
Keepthe winning streak aliveFROM KICKING OFF THE 75TH
season with an ever-growing and
internationally recognized Opening
Day celebration, through a full
stable of events and promotions,
i.d.e.a. effectively integrates three
key disciplines: a national and local
public relations campaign, a highly
targeted online advertising campaign
and a strategic social media
program to create a buzz online and
off-line.
LOS ANGELES MAGAZINE// PUBLIC RELATIONS
58 /// moving people, products and culture
YEAR-OVER-YEAR INCREASES IN ATTENDANCE AND ENGAGEMENT
aren’t just lucky breaks. Together with the Del Mar team, we’ve created a host
of events that continue to increase PR and social media traction across the
board, not to mention drawing record-breaking crowds.
LOS ANGELES MAGAZINE// PUBLIC RELATIONS
CALIFORNIA STYLE// PUBLIC RELATIONS
LOS ANGELES CONFIDENTIAL// PUBLIC RELATIONS
moving people, products and culture /// 59
FACEBOOK, INSTAGRAM + TWITTER// SOCIAL MEDIA
60 /// moving people, products and culture
+174% online interactions
+14.8% deposit wagering
+3.3% handle rise
43,030 opening day attendance
400 national + regional PR placements
99 TV segments on opening day alone
We’ve enjoyed a long relationship with
i.d.e.a. We look to them to keep us fresh, on
target and reaching our goals.”
— Craig Dado, SVP Marketing, Del Mar Thoroughbred Club
moving people, products and culture /// 61
62 /// moving people, products and culture
A Story with Staying Power
PRINT > PUBLIC RELATIONS > SOCIAL MEDIA > EVENT MARKETING
THE HOTEL DEL CORONADO FACED A CHALLENGE:
The world saw an aging beauty
instead of a sophisticated, modern
icon. The luxurious San Diego
landmark looked to i.d.e.a. for a
powerful reputation refresh—
with international appeal.
DIRECT MAILER // PRINT
moving people, products and culture /// 63
Some Like It Hot…Off The Press
OCEAN MAGAZINE// PUBLIC RELATIONS
64 /// moving people, products and culture
THE PR TEAM GOT PEOPLE TALKING WITH HUNDREDS OF MEDIA PLACEMENTS. THEN THEY GOT CREATIVE.
Signature services and upscale seasonal
events drew return visitors. Food critics lined
up en masse to experience 5-star dining.
Del Beach was a hit with a younger, affl uent
demographic. Beach Village buzzed as the
premier destination for coastal luxury.
Some Like It Hot…Off The Press
INSTAGRAM + TWITTER// SOCIAL MEDIA
DIRECT MAILER // PRINT
moving people, products and culture /// 65
We had the most amazing day ever.
The service was impeccable, the
staff was extremely professional and
our day was nothing shy of amazing.”
— Mike Todd Smith, Locale Magazine
66 /// moving people, products and culture
In Vogue. In the Spotlight. International.
The spa was perfect.
Actually, more than
perfect: the three of
us left the spa like new!”
— Marck Gutt, Glamour Mexico
FROM LA TO SHANGHAI AND THE TRAVEL CHANNEL TO THE HUFFINGTON POST, THE HOTEL DEL CORONADO MADE HEADLINES.
i.d.e.a. redefi ned the coastal luxury
lifestyle with The Del as the star,
setting the standard for a new era
of success. Being on the world’s
bucket list is only the beginning.
moving people, products and culture /// 67
68 /// moving people, products and culture
Vegas Pool Party Minus the Vegas Drive
BRANDING > PRINT > OUTDOOR > EXPERIENTIAL > DIGITAL > COLLATERAL > SOCIAL > PR
CLOSER THAN LAS VEGAS. COOLER THAN PALM SPRINGS.
Harrah’s Resort Southern California’s three-
pool extravaganza goes off every summer
weekend. It’s Adult Swim Saturdays at Dive,
and it’s big.
DIVE DAYCLUB// MICROSITE
moving people, products and culture /// 69
People fl ocked to Harrah’s in numbers that would make a fi re marshal nervous.
FEW THINGS ARE LONELIER THAN AN EMPTY POOL.
A big part of Harrah’s $160 million resort makeover was the pool,
and they needed to pack it with party people. Offering a lazy river,
SoCal’s only swim-up bar and plenty of VIP cabanas to pull in
national music acts, we helped Dive quickly grab the attention of
SoCal twenty-somethings.
PRINT// ADVERTISING
BILLBOARD// OUT OF HOME
moving people, products and culture /// 71
INSTAGRAM// SOCIAL MEDIA
32Mmedia impressions
55regional media placements
+$1Min revenue (Saturday alone) Sold out all summer long.
72 /// moving people, products and culture
LATECOMERS ENDED UP MISSING THE BOAT.
Weekend after weekend, Adult
Swim Saturdays at Dive sold
out. Lil Jon, DJ Pauly D and
other big hitters helped us fi ll the
pools with pulsating bodies and
killer sounds. Some people had
to be turned away because the
three Dive pools hold only 2,700
people. Only.
TWITTER// SOCIAL MEDIA
BUS WRAP// OUT OF HOME
moving people, products and culture /// 73
74 /// moving people, products and culture
PROPONENTS OF PATENT REFORM
portray patent trolls as a threat to the
intellectual property system. Members
of Congress have come to believe the
entire technology industry—along with
Main Street businesses—are in favor
of sweeping changes.
Changing the course of history through disruption.
PRINT > OUTDOOR > DIGITAL > MOBILE > SOCIAL > PR
FACEBOOK + MOBILE ADS // DIGITAL moving people, products and culture /// 75
PRINT // ADVERTISING
WITH FAST-MOVING LEGISLATION IN
the works, we had to convince
Capitol Hill the current patent system
is working and changes would hurt
economic growth, job creation and
small inventors.
WE DEVELOPED THE EDGY “WHO’S
TROLLING WHO?” CAMPAIGN,
including a microsite hub approach,
with print ads, pre-roll video, digital
banners, SEM techniques, mobile
out-of-home ads, paid social and
community social media all driving
eyeballs back to SavetheInventor.com,
the hub of our online movement.
76 /// moving people, products and culture
COVER WRAP // ADVERTISING
moving people, products and culture /// 77
We won. Senate Bill 1720 was shelved—a tremendous victory for our client.
MOBILE BILLBOARDS // OUT OF HOME
INFOGRAPHIC// SOCIAL
78 /// moving people, products and culture
CAMPAIGN MICROSITE // WEBSITE
Results included notifi cation from the
U.S. Library of Congress that the Save
the Inventor website was selected
for inclusion in the Library’s historic
collection of Internet materials related
to public policy topics.
to SavetheInventor.com+235K
letters sent to electedoffi cials from the site
MORE THAN 2,000
Facebook fans
MORE THAN 43K
VISITS
+31%month over month
ORGANIC SEARCH
views on YouTube89,194
with 84% completion rate
moving people, products and culture /// 79
80 /// moving people, products and culture
FOR MORE THAN 30 YEARS,
the Progressive® International
Motorcycle Shows® (IMS) have
been the premier winter refuge for
more than 600,000 powersports
enthusiasts throughout the
nation. All the latest models and
accessories—for motorcycles, ATVs
and scooters—are on display from
the industry’s leading manufacturers
from November to February in major
consumer markets nationwide.
A racy take on themotorcycle industry.
PRINT > OUTDOOR > TRADESHOW > SOCIAL > PR > RETAIL > COLLATERAL
moving people, products and culture /// 81
Burn some rubber. Make some noise.Get some attention.
BULLETIN + 30 SHEET BILLBOARDS// OUT OF HOME
YEAR OVER YEAR, ATTENDANCE NUMBERS WERE DECLINING.
A lack of awareness in the local markets and no spotlight on the show at
the national level was generating concern for our brand partner. Creative
was consistently a marriage of show information and a hero shot of a
motorcycle. Same message. Same creative. Same results.
WINNER BEST USE OF BROADCAST/VIDEO
“Human Motorcycles”Behind the Scenes Viral Video and PR Coverage
82 /// moving people, products and culture
We needed to generate consumer awareness and drive attendance.
WE LEVERAGED A LIFESTYLE, INDUSTRY AND ART TO SELL TICKETS TO THE SHOW.
We used the custom culture of motorcycling
to get into the mindset of the people who hit
the show fl oor to look at different bikes and
parts. We made models out of models and
them interesting.
KEY CAMPAIGN ART// PHOTOSHOOT
moving people, products and culture /// 83
900,000+YouTube views of theBehind-the-Scenesin the fi rst month
50 Pages
of Google searchresults returned
BEHIND-THE-SCENES VIDEO// YOUTUBE, SOCIAL, PR
84 84 84 /// moving people, products and culture
Ottawa, CanadaOttawa, CanadaOttawa, CanadaOttawa, CanadaOttawa, CanadaOttawa, Canada
Mexico City, MexicoMexico City, MexicoMexico City, MexicoMexico City, MexicoMexico City, MexicoMexico City, Mexico
Panama City, PanamPanama City, PanamPanama City, Panamaa
Buenos Aires, ArgentinaBuenos Aires, ArgentinaBuenos Aires, ArgentinaBuenos Aires, ArgentinaSantiago, ChileSantiago, ChileSantiago, Chile
Bogotá, ColombiaBogotá, Colombia
Helsinki, FinlandHelsinki, Finland
Boston, MABoston, MABoston, MA
London, EnglanLondon, EnglanLondon, EnglanLondon, EnglanLondon, EnglanLondon, EnglanLondon, EnglanLondon, EnglanLondon, EnglanLondon, Englandd
Dublin, IrelandDublin, IrelandDublin, Ireland
Glasgow, ScotlandGlasgow, ScotlandGlasgow, ScotlandGlasgow, ScotlandGlasgow, Scotland
Reykjavik, IcelanReykjavik, IcelanReykjavik, Icelandd
Oslo, NorwayOslo, NorwayOslo, NorwayOslo, Norway
Islamabad, PakistanIslamabad, Pakistan
Beijing, ChinaBeijing, ChinaBeijing, ChinaBeijing, China
Tokyo, JapaTokyo, JapaTokyo, Japan
Manila, PhilippineManila, PhilippineManila, Philippines
Maputo, South AfricMaputo, South Africa
Bucharest, RomaniaBucharest, RomaniaBucharest, RomaniaBucharest, Romania
Moscow, RussiMoscow, Russiaa
Paris, FrancParis, FrancParis, FrancParis, Franceeranceance
Berlin, GermanyBerlin, GermanyBerlin, GermanyBerlin, Germany
Amsterdam, NetherlandAmsterdam, NetherlandAmsterdam, NetherlandAmsterdam, NetherlandAmsterdam, NetherlandAmsterdam, NetherlandAmsterdam, NetherlandAmsterdam, NetherlandAmsterdam, NetherlandAmsterdam, Netherlandss
Stockholm, SwedenStockholm, Sweden
Athens, GreecAthens, GreecAthens, GreecAthens, Greecee
Madrid, SpaiMadrid, SpaiMadrid, SpaiMadrid, Spainn
Raleigh, NCRaleigh, NCSan Diego, CASan Diego, CASan Diego, CA
Los Angeles, CALos Angeles, CALos Angeles, CALos Angeles, CALos Angeles, CALos Angeles, CALos Angeles, CALos Angeles, CA
San Francisco, CASan Francisco, CASan Francisco, CA
Seattle, WASeattle, WASeattle, WASeattle, WASeattle, WA
Redmond, WARedmond, WARedmond, WARedmond, WARedmond, WARedmond, WA
Salt Lake City, UTSalt Lake City, UTSalt Lake City, UTSalt Lake City, UT
Madison, WIMadison, WI
Chicago, ILChicago, ILChicago, ILChicago, ILChicago, ILChicago, ILChicago, ILChicago, IL
Toronto, CanadaToronto, CanadaToronto, CanadaToronto, CanadaToronto, CanadaToronto, Canada
West Palm Beach, FLWest Palm Beach, FL
Philadelphia, PAPhiladelphia, PAPhiladelphia, PA
Wellington, New ZealanWellington, New ZealanWellington, New ZealanWellington, New Zealandd
Sydney, AustraliSydney, Australia
Christchurch, New ZealandChristchurch, New ZealandChristchurch, New ZealandChristchurch, New Zealand
Bangkok, ThailandBangkok, ThailandBangkok, Thailand
New York, NYNew York, NYNew York, NYNew York, NY
We made news and garnered the attention of anWe made news and garnered the attention of anindustry and category where commonality is abundant.industry and category where commonality is abundant.It clicked.
moving people, products and culture /// 85
our86 /// moving people, products and culture
cultureWhat if we could build a progressive
creative business not solely centered on
solving problems, but around creating new
opportunities for our brand partners?
A business that brands, entertains and
moves people, products and culture.
That place now exists in San Diego.
That’s the idea behind i.d.e.a.
moving people, products and culture /// 87
We make brands matter in all of the mostSometimes that means giant ideas thatSometimes that means a single thought
88 /// moving people, products and culture
meaningful and relevant places, every time.live in tiny spaces, like your smartphone.mushrooms into a YouTube phenomenon.
moving people, products and culture /// 89
The agency thatplays
The agency thatplays
The agency thattogether,
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stays together.We support each other in times of stress; we train for half marathons on the weekends; we do yoga on Mondays and blow off steam every Friday at our own happy hour. Here at i.d.e.a., we’re like family.
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facts ’n’ figures...
total number of countries visited (Argentina, Aruba, Australia, Austria, Bahamas, Belgium, Belize, Bosnia, Brazil, British Virgin Islands, Bulgaria, Cambodia, Canada,
Cayman Islands, China, Costa Rica, Croatia, Cuba, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, England, Estonia,
Fiji, Finland, France, Germany, Gibraltar, Greece, Grenada, Guatemala, Honduras, Hungary, Iceland, India, Indonesia, Ireland, Israel,
Italy, Jamaica, Japan, Kazakhstan, Kenya, Kiribati, Laos, Latvia, Liechtenstein, Luxembourg, Malaysia, Mexico, Monaco, Montenegro,
Morocco, Netherlands, New Zealand, Nicaragua, Norway, Panama, Peru, Poland, Portugal, Puerto Rico, Russia, Saint Lucia,
Scotland, Senegal, Slovakia, South Africa, South Korea, Spain, St. Kitts & Nevis, St. Vincent, Sweden, Switzerland, Thailand, Trinidad,
Tunisia, Turkey, Turks and Caicos, United Arab Emirates, Uruguay, Vatican City, Vietnam, Virgin Islands, Wales, Zambia, Zimbabwe)
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36 cities
19states
04 countries
i.d.e.a.’ers hail from all over
Amherst, NH
Atlanta, GA
Berkeley, CA
Carlsbad, CA
Canyon Country, CA
Colorado Springs, CO
Corona, CA
Chula Vista, CA
Dallas, TX
Danvers, IL
Greenwich, CT
Helsinki, Finland
Herrin, CA
Kitchener, Canada
La Mesa, CA
Louisville, KY
Manchester, England
Montreal, Canada
National City, CA
New York, NY
Oklahoma City, OK
Orinda, CA
Phoenix, AZ
Portsmouth, NH
Potomac, MD
Ramona, CA
Reno, NV
Sacramento, CA
San Diego, CA
San Jose, CA
Sandy, UT
Seattle, WA
Tampa, FL
Toledo, OH
West Chester, PA
Wilsonville, OR
484 combinedyears inthe industry 4:45 time we
stop workon Friday01chief
dawg officer(Herman Berman)
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4th-generation tamale master someone who can harmonica beatbox a World War II
aficionado a Sonic carhop of the year someone who has been diving
with great white sharks a Hula-Hoop contest champion a 2nd-degree black belt
we’re also a talented bunch, with a range of hobbies and pastimes
116*total number of pets(*Dogs, cats, fish, tortoises, lizards, snakes and functional pets, such as chickens and horses)
1.5average number of caffeinated beverages consumed per person per day
118total number of tattoos
7.8average number of alcoholic beverages consumed per person per week(we’re a celebratory bunch)
» A capella
» Adventure races
» Animal rescue
» Backpacking
» Baseball
» Booty shakin’
» Boxing
» Building cars
» Camping
» Cooking/Baking
» Cosmetology
» Cosplay
» Cycling
» Culinary connoisseurs
» Dog whispering
» DJing
» Dune buggies
» Fashion blogging
» Flying
» Gaelic lessons
» Hiking
» Improv
» Instameets
» Interior design
» Juggling
» Kayaking
» Karaoke
» Magic
» Music
» Musicians
» Organic gardening
» Paintball/Airsoft
» Painting
» Photography
» Pub trivia
» Restaurant openings
» Reiki
» Rock band
» Rock climbing
» Running
» Sailing
» Screenwriting
» Skiing/Snowboarding
» Spearfishing
» Surfing
» Tae Kwon Do
» Travel
» Yoga
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Variety is a virtue. We attract team members from around
the globe. It’s a benefi t to being based in a beautiful, international city.
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Our collective experience and knowledge Our collective experience and knowledge help us create solutions for clients
in new, enlightened ways.
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YOU’VE COME THIS FAR, AND WE THANK YOU FOR IT.
WE WELCOME YOU TO SEE SAN DIEGO FOR YOURSELF.
PING JON BAILEY @ (619) 295.8232
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