Post on 04-Jun-2020
#ICSCEUROPE
BACK TO BASICSAre you Giving your
Customers what they Really Want?
REGISTER NOW!+44 20 7976 3100icsc.org/2017EMS
#icsceurope
7-8 JUNE 2017Austria Trend Hotel
Savoyen Vienna
ICSC EUROPEAN MARKETING CONFERENCE
ICSC Global Partner
ICSC European Partners
Event Sponsors
THE PLACE FOR MARKET(ING) INTELLIGENCE IN RETAIL REAL ESTATE
2 ICSC EUROPEAN MARKETING CONFERENCE
BACK TO BASICS ARE YOU GIVING YOUR CUSTOMERS WHAT THEY REALLY WANT?
Changes in customer behaviour, technology driven disruption and the success of online retail have had a strong impact on retail real estate over the past few years.
Distracted by the transformation around us and driven by the will to innovate, we seem to have focussed on complicated details, theories and technologies. After years of experimenting and trying new things, the time has now come to take a moment and refocus on our main task: giving customers what they really want.
Join us in Vienna where we will go back to basics, explore what it takes to understand your customers’ needs now and in the future, and how to exceed their expectations.
THE PLACE FOR MARKET(ING) INTELLIGENCE IN RETAIL REAL ESTATE
Media Partners
Official Social Wall Sponsor
DISCOVER VIENNAWelcome to the Austrian capital! Once home to the Habsburg empire, Vienna is often described as Europe’s cultural capital renowned for its imposing architecture, fine arts and musical heritage.
Be inspired by the balance between the old and new. Discover Vienna’s shopping scene featuring traditional family-run boutiques, young designers, fresh concepts, trendy coffee houses, bustling food markets and international flagship stores.
The 15th edition of ICSC’s European Marketing Conference will provide you with the contacts, knowledge and inspiration to take your marketing activities to the next level. Get ready for an action-packed programme with top level speakers, interactive group sessions, retail tours and inspiring awards.
• CONNECT WITH LIKE-MINDED PROFESSIONALS
• KEEP UP-TO-DATE WITH THE LATEST MARKETING TRENDS
• CHALLENGE YOUR APPROACH
• HAVE FUN!
• Shopping centre marketing and management professionals
• Corporate retail marketing executives
• Retail property professionals with an interest in marketing, including asset managers
• Representatives of advertising agencies and marketing service providers in the retail real estate industry
WHO SHOULD ATTEND?
ICSC EUROPEAN MARKETING CONFERENCE
7-8 JUNE 2017Austria Trend Hotel Savoyen Vienna
GROWING KNOWLEDGE• How to ask the right questions and
better understand your shoppers• Are you meeting customers’
expectations and how to exceed them?
IMPROVING YOUR PHYSICAL SPACE AND SENSORY EXPERIENCE• How do customers interact with your centre
and how do they feel about it?• What really matters to your customers?• How to create a sense of place
PROVIDING MEANINGFUL SERVICES• Learn how services are being
developed in other industries• Find out how partnerships can help
create new customer services
CONFERENCE HIGHLIGHTS
CREATING THE IDEAL RETAIL MIX• Hear about emerging
trends in retail• What is the role of leisure,
food and beverage in shopping centres?COMMUNICATING
IN THE RIGHT WAY• What kind of information do
customers expect from you?• How engaging with your
customers in the wrong way can have a negative impact
• Gain insight into the most effective communication channels in the industry
REMOVING FRICTION• How technology can be used to
improve the customer experience• What is on the horizon for innovation
within real estate and other industries?
SPEAKERS INCLUDE:
4 ICSC EUROPEAN MARKETING CONFERENCE
09:00 REGISTRATION
09:30 RETAIL TOUR – DONAU ZENTRUM Pre-registration required
Meeting point: Austria Trend Hotel Savoyen Vienna
Donau Zentrum is the biggest shopping centre in Vienna with a sales area of 133,000 m² and more than 260 shops for fashion, beauty, lifestyle and dining. Donau Zentrum is regarded as the shopping destination in Vienna, drawing approximately 19 million visitors each year.
12:30 NETWORKING LUNCH
13:30 GROUP SESSIONS Attendees may attend two out of three group sessions – one before and one after the Networking Break
SESSION A: GROWING KNOWLEDGEHow well do you know your customer?Tips and tricks for effective and insightful qualitative research:• Understand your customers’ experiences, needs,
triggers and barriers• Unpick subconscious associations and
relationships to enhance the shopping experience
Ruth Preston Managing Director Peppermint Research
Charlotte Martin Consultant Peppermint Research
SESSION B: CREATING SUCCESSFUL SHOPPING ENVIRONMENTSA hands-on session on how spatial design can improve your customer service level:• Understanding key spatial success factors• Find out how the mind of a designer works and
why it is important to know this
Erik Go Concept Developer ONE.GO real estate concepts
SESSION C: COMMUNICATING IN THE RIGHT WAYHow to effectively communicate with your audience:• What kind of information do shoppers expect
from you?• How engaging with your shoppers incorrectly
can have a negative impact• Gain insight into the most effective
communication channels in the industry
Charlotte Barker Client Services DirectorDynamo - creative branding agency
Róisín Ní RáighneStrategy DirectorDynamo - creative branding agency
ICSC EUROPEAN MARKETING CONFERENCE
7-8 JUNE 2017Austria Trend Hotel Savoyen Vienna
WEDNESDAY, 7 JUNE 2017
15:00 NETWORKING BREAK
15:30 GROUP SESSIONS CONTINUED
17:00 – 18:00
NETWORKING DRINKS RECEPTION
ICSC EUROPEAN MARKETING CONFERENCE 5
08:30 REGISTRATION
09:00 EUROPEAN MARKETING CONFERENCE WELCOME
Bill KistlerExecutive Vice President & Managing Director - EMEAICSC
Conference Chair:Antonio PavlovicHead of Marketing - DevelopmentsWestfield
Conference Moderator: Eileen Connolly Managing Director AL Marketing
09:10 KEYNOTE: MARKETERS ARE FROM MARS, CONSUMERS ARE FROM NEW JERSEY• Exploring the gap between how marketers
think and consumers behave
Bob Hoffman Best-selling Author, Speaker and Advisor Type A
10:00 Start-up Pitch: Delight your Shoppers, Impress your Tenants
Peter McCaulCEOPéarlaí
10:05 THE IMPACT OF SOCIAL CHANGE ONSHOPPING CENTRES• An insight into how society and culture
have changed and what implications this has for retail and shopping centres
• Identify the dynamics and subtleties that are needed for shopping centres to fulfil customers’ expectations
Larry RyanDirector, Qualitative &Quantitative ResearcherBehaviour & Attitudes
10:35 NETWORKING BREAK
11:05 REMOVING FRICTION - HOW TO USE TECHNOLOGY TO IMPROVE THE CUSTOMER EXPERIENCE• Providing an inside track on how to focus on
the customer; innovation is not just about technology – it’s about culture as well
Mario Berger Country LeadGoogle Cloud Germany/Austria
11:35 Start-up Pitch: Turning Transaction Data into Customer Loyalty
Didier GastéFounder & CEOTransaction Connect
PROGRAMME
THURSDAY, 8 JUNE 2017
“Bob is the best speaker we’ve ever had.” - Time
6 ICSC EUROPEAN MARKETING CONFERENCE
11:40 NEXT GEN LIVE! PRESENTSTECH FOR TECH’S SAKE• Giving the client what they want is still the
difference between make or break. Learn from two big names in the marketing tech scene and understand more about how tech can be used to deliver on the basics of marketing.
Rose Lewis Co-Founder Collider
Georg HauerGeneral ManagerUberEATS Vienna
Moderator:Colin White Global Marketing ManagerMovvo
Sponsored by:
ESCT EUROPEANshopping centre trust
12:30 NETWORKING LUNCH – ROUNDTABLE DISCUSSIONS• Informal, interactive discussions providing
an ideal format to exchange ideas and delve deeper into key marketing issues raised during the Conference
13:45 ROUNDTABLE INSIGHTS
Conference Moderator:Eileen ConnollyManaging DirectorAL Marketing
13:55 IMPROVING YOUR PHYSICAL SPACE AND SENSORY EXPERIENCE• How to create a sense of place for your
customers• Enhancing the multi-sensory experience of
shopping centres and increasing the retail portfolio value through excellent retail design and innovation
Mark GurneyGroup Director Concept StudioUnibail-Rodamco
THURSDAY, 8 JUNE 2017
14:25 Start-Up Pitch: A New Pop-up Format for Shopping Centres that Bridges the Worlds of Bricks and Clicks
Antoine LeloupFounder and CEODress in the City
14:30 EFFECTIVE RETAIL MARKETING CAMPAIGNS Learn from 2016 Solal Marketing Award winners
Special Distinction Innovation Award - Brand Awareness Repositioning:Bairams are Meaningful with your PresenceEspark, Eskisehir, Turkey
Dr Philipp SepehrDirector Marketing, Research & InnovationECE Projektmanagement
Special Distinction – Budgets Under €10K:One Day Only: 50 Shades of Grey Pop-Up ShopShopping Stadsfeestzaal, Antwerp, Belgium
Steven BervoetsGeneral Mall ManagerMulti Belgium Management
Moderators:
ICSC Solal Marketing Awards Jury Chair:João XavierHead of Mall ManagementMulti Turkey
ICSC Solal Marketing Awards Jury Vice Chair:Alan ThorntonManaging DirectorAL Marketing
ICSC EUROPEAN MARKETING CONFERENCE
7-8 JUNE 2017Austria Trend Hotel Savoyen Vienna
THURSDAY, 8 JUNE 2017
15:15 NETWORKING BREAK
15:45 ELEVATING THE PASSENGER EXPERIENCE • The power of business partner collaboration;
how to leverage an omni-channel strategy to increase sales and optimise the passenger experience
Britta M. SluisManager Consumers MarketingAmsterdam Airport Schiphol
16:15 Start-up Pitch: Creating Consumer Profiles Based on Behaviour in the Physical World
Guillaume TassettoCEO & FounderKairos Fire
16:20 KEYNOTE: CREATING THE IDEAL RETAIL MIX • Identifying emerging trends in retail• An overview of the European headwinds and
tailwinds that retailers are facing• What are successful European retailers doing
to win in today’s retail landscape?
Mark DempseyResearch Director, Advisory – EMEAPlanet Retail
PROGRAMME
17:05 CLOSING REMARKS
Conference Moderator: Eileen Connolly Managing Director AL Marketing
17:15 END OF CONFERENCE
19:00 - 23:00
ICSC SOLAL MARKETING AWARDS CEREMONY & DINNER
Venue: mumok Hofstallung, Vienna
Additional fee applies - limited places available!
ICSC Member €250.00 + VAT
Non-member €350.00 + VAT
The Awards bring together the very best of retail marketing across Europe and South Africa, recognising best
practice and rewarding the most effective campaigns.
ICSC Solal Marketing Awards Ceremony Sponsor:
ICSC Solal Marketing Awards Ceremony & Dinnermumok Hofstallung, Vienna
Thursday, 8 June 2017, 19:00 - 23:00Get ready for a big night out! Bringing together the who’s who in retail marketing, this is THE event where the industry celebrates its outstanding achievements. Join the party at mumok Hofstallung in Vienna’s vibrant MuseumsQuartier - the perfect backdrop for the evening’s festivities!
Limited places available – book your ticket now to secure your place!
2017 ICSC Solal
Marketing Awards
THE BIGGEST NIGHT IN VIENNA
Registration Optionswww.icsc.org/2017EMS
Next GenerationThe ICSC Next Generation Member fee is subject to approval. To be considered for this fee, please submit your CV or a link to your LinkedIn profile to: icsc.europe@icsc.org.
ICSC 29 Queen Anne’s Gate, London, SW1H 9BU, United Kingdom Tel: +44 20 7976 3100 Email: icsc.europe@icsc.org www.icsc.org/europe
Register online with a valid credit or debit card. To pay by invoice, download the registration form.
To qualify for the Discounted Member or Next Generation Member fees, each registrant must be an ICSC member.
Please email icsc.europe@icsc.org for more details.
10% Group Discount
Register three or more attendees from the same organisation at the same time to benefit from a 10%
discount. Group discounts are not valid for online or Next Generation registrations.
Conference OnlyConference +
Solal Awards Ceremony & Dinner
Member Loyalty Fee (until 10 March 2017)
Discounted Member fee €600.00 + VAT €850.00 + VAT
Advance Registration (until 15 May 2017)
Discounted Member feeNon-member feeNext Generation Member fee
€710.00 + VAT€960.00 + VAT€450.00 + VAT
€960.00 + VAT€1,310.00 + VAT€700.00 + VAT
Standard Registration (from 16 May 2017)
Discounted Member feeNon-member feeNext Generation Member fee
€900.00 + VAT€1,160.00 + VAT€500.00 + VAT
€1,150.00 + VAT€1,510.00 + VAT
€750.00 + VAT
ICSC EUROPEAN MARKETING CONFERENCE
7-8 JUNE 2017Austria Trend Hotel Savoyen Vienna