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iCrossing client summit | MAY 2011 | BRIGHTON1

Total Retail: Mobile & the Multichannel mix

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A recap.

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Consumers have embraced multiple touch points.

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Multichannel patterns.

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The research disparity.

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Closing the deal.

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Straight path?

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Or something more complex?

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Information gathering.

40%33%25%21%56% offline. 65%

online.

3%

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Mobile – Way more than just a channel.

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Are you doing your bit?

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It’s all about convenience.

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A collision of worlds.

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Mobilising for Mobile

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Get with the program

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Paul Doleman

Thanks