Post on 13-Jul-2015
3-Tier Approach
1. Social Media 1. Youtube 2. Facebook 3. Twitter
2. iChurch (Live/Graphics)
3. ICLV Website
Social Media• Viral and shareable
content • Distinct users &
communities • Don’t re-invent the
wheel
iChurch• Large, committed viewership
!
• Personal touch from leaders
Website• In-depth
information • Primarily “insider”
audience • Mobile Ready
Facebook• Local & World Events • Users already there • Links to videos, pics, &
specific information • Online ads reach
thousands of people in LV and around world
Case Study
• Posted day before
• Quality graphic, connected to important person, call-to-action, connection to other content
• 6,500 people reached
Announcement
Case Study
• Screenshot after 2 days
• 25 comments, 34 shares, 90 likes
• Custom graphic, call-to-action, great content
Content
Case Study
• Quality content
• 21 shares, 100+ likes (many from outside our congregation)
• Call-to-action, defined audience, small budget
Inspiration
Twitter Team• Trusted, active, professional
representative from your ministry
• Photos, updates, and information on events
• Reactions, prayer requests, and inspiration from your team
• Post from @ICLV and your personal handles
YouTube• World’s 2nd largest search
engine • More visitors than Ask,
Bing!, Yahoo, combined • Sharable, interactive,
results-driven • Interconnected with other
social networks
Videos for Ministries• Promotional videos
• Coverage of events and services
• High-quality and “budget” videos are all good!
• Focus on fun - even just for the sake of entertainment!
• Filming every Thursday
Thursday Filming• Promotional videos and information for upcoming
events and ministry announcements
• Simple, look-at-the-camera to thought-out promotional videos for bigger events
• Testimonies, stories, and jokes (yes, jokes!)
• Quality content + good marketing = Viral!
iChurch• Focus on worldwide events • Events broadcast online • More weekly visitors than
website • 40,000 at ProCon2014
Lower Thirds & On-air
• Information from host and from speaker (pastor)
• Always a tie-in to get involved
• Committed viewership
Graphics• New location for “throw it
up on the internet” • Scrolling ads before/after
service • Static ads below and
above player • More visitors = more eyes!
ICLV.com/calendar• This is the go-to for what’s happening at ICLV.
• Not focused on promotion - for internal use primarily
• Keeping our people informed and visitors in-the-know
• People who are searching will search here.
Now What?• Get information for each of these 3 channels to
Douglas Haines in advance: Dates, times, contact info, helpful links, media
• “In advance” does not mean “the day before” Your ministry suffers when that happens
• Our media team looks at every event and finds best way to promote for maximum impact *example