ICICI BANKINGPRESENTED BY:

JAGMOHAN PATTNAIK(12202081)

(12202082)

(12202083)

(12202084)

WHAT IS BANKING ? BASIC DEFINATION: A system of trading

money which: Provide safe place to save excess cash

known as deposits. Supplies liquidity to the economy by

loaning this money out to help business grow and to allow consumers to purchase consumer products ,homes,cars etc

WHAT ARE BANKS? Institution which deals in money and

credits. An intermediary which handles other

people’s money both for their advantage and to its own profit.

CATEGORIZATION

REGIONAL RURAL BANKS The Regional Rural Banks mobilize the

financial resource from rural/semi-urban area and grants loans to small and marginals farmers,agriculture labour and rural artisans.

For Example:Andhra Pradesh Gramin Vikas BankJammu Rural BankNagaland Rural Bank

CO-OPERATIVE BANK Banks are often created by persons

belonging to same local or professional community or sharing a common interest.

Example :The Goa State of Co-operative Bank

limited.The Gujart State of Co-operative bank

Limited The Harayana State of Co-operative Bank

Limited.

COMMERCIAL BANK A commercial bank is an institution

which accepts deposits , make business loans and after related services

Example :Canara BankIDBI BankSyndicate Bank

SEGMENTATION Bank deals with individuals ,group of

persons and corporates. More or less homogenous groups in

term of their needs and expectation. Marketing segments , targeting one or

more segment developing products.

LEVELS OF MARKET SEGMENTATION Segment marketing Niche marketing Local marketing Individual marketing

BASES FOR SEGMENTING CONSUMER PRODUCT MARKETS Geographic Segmentation:Division of

market into geographical unit such as state,region,countries,cities,neighbourhood.

Demographic Segmentation:Market is segmented into groups on the basis of variable as age, family size, family life cycle,income,occupation,education,religion

BASES FOR SEGMENTING CONSUMER PRODUCT MARKETS Psycographic Segmentation:Buyers are

divided into different groups on the basis of personals traits,lifecycle or values.

Behaviorial Segmentation:Marketers divide groups on basis of their knowledge of, attitude towards,use of , or response to a product.

BASES FOR SEGMENTING CONSUMER BUSINESS MARKETS DEMOGRAPHIC SEGMENTATION OPERATING VARIABLE PURCHASING APPROACHES SITUATIONAL FACTOR PERSONAL CHARACTERSTICS

ICICI BANK-A CASE STUDY