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IBM PERFORMANCE EVENTS 2010Cognos 10 Analytics System Launch

Smarter Decisions. Better Results.

Christoph (Chris) KaderliMarketing & Strategic Initiatives ExecutiveMarket Strategy & Thought LeadershipIBM Business Analyticschris.kaderli@ch.ibm.com

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“Insight and foresight are linked with leadership. It's insight that helps to

capture opportunity.”

Zhou Ming, Executive Vice President and Secretary General, China Council for Int’l Investment Promotion

(Source: IBM Global CEO Study, 2010)

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“~60% of Finance organizations believe that they have to make major changes to respond [to growing industry/sector pressures]...”

2010 IBM CFO Study

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What is your opportunity?

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What is your AQ?

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This could be you

Less overtime cost daily

- Richmond Police Department

Uptake increase of cross sell campaigns

- First Tennessee Bank

Less DSO over 60 days

- Onicom Group

Less fraud

- Alameda County

Social Services AgencyFuel and fraud savings

- Ceridian

r ROI / ROA

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Analytics Drives Better Business Outcomes

Source: IBM IBV and MIT Sloan Management Review. Groupings based upon respondent self-assessment for enterprise relativeto industry peer group; top and lower performers were upper and lower 18%, respectively. N=2535. Full preview available at: http://sloanreview.mit.edu/

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30

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0

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45%

20%

53%

27%

TOP PERFORMERS

UNDER PERFORMERS

Use insights to guide future strategies

Use insights to guide day-to-day

operations

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Aware

Focused

Proactive

Aligned

Agile

From… To…

Obstructed View

Distracted

Reactive

Fragmented

Rigid

Becoming Analytics Driven

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Optimizing Business Performance

IT

SALES

MARKETING

CUSTOMERSERVICE

HR

OPERATIONS

PRODUCTDEVELOPMENT

FINANCE

Decide & Act

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Becoming Collaborative

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Analytics Driven Organizations…

Business Outcomes

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Relevant Information

Actionable Insights

SmarterDecisions

BetterOutcomes

Think and act in new ways to make our systems more effective, productive and responsive

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Better Business

Outcomes

• Cognos 8 Mashup Service

• System z support

• Massive scale analytics

• Smart Analytics System

• Cognos Express

• Cognos TM1

• New Analytic Applications

• Many Eyes

Continued journey of Innovation

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• ContentAnalytics

Business Intelligence

Performance Management

Business Analytics & Optimization

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Integrated Solution for Finance Office

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C O G N O S

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C O G N O S

INTELLIGENCE UNLEASHED

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Freedom to Think

Connect with Others

and Simply Do

C O G N O S

INTELLIGENCE UNLEASHED

Proven platform with seamless upgrade.

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Freedom to Think• Unified workspace

• All time horizons

• Progressive interaction

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Analytics Everyone Can Use

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Demo insert “Freedom to Think”

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Freedom to Think• Unified workspace

• All time horizons

• Progressive interaction

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Connect with Others• Decision networks

• Business context

• Accountability

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Gain Insights and Drive Alignment

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Demo insert “Connect with Others”

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Connect with Others• Decision networks

• Business context

• Accountability

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and Simply Do• Mobile and Portable

• Integrated

• Real-time

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Actionable Insight Everywhere

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Shift to show live IBM Cognos Active Report

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and Simply Do• Mobile and Portable

• Integrated

• Real-time

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Platform Advances• Optimize Performance

• Enhance Management

• Seamless Upgrade

C O G N O S

V A

L U

E

T I M E

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Cost-effective Scale

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Demo insert “Platform advances”

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Organizations Ready to Reap the Value

C O G N O S

“I am impressed with how fast we were able the upgrade to Cognos 10” Canadian Blood Services

“…“…fast upgrade…”fast upgrade…”“…“…fast upgrade…”fast upgrade…”

““I’m very impressed…”I’m very impressed…”““I’m very impressed…”I’m very impressed…”“…be able to see the information and …drill into something when you're having a chat with a colleague.”

Canadian Blood Services

"We have been making data sing and dance via Cognos since 1998… We have never been this excited about a product release...“

Barrachd Ltd

“…“…simply stunning!”simply stunning!”“…“…simply stunning!”simply stunning!”

“…business users are not just consuming information, they are actively participating and shaping the information and the way it is used

ISA Consulting

“…“…unprecedented unprecedented level of innovation… ”level of innovation… ”“…“…unprecedented unprecedented level of innovation… ”level of innovation… ”

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Private Cloud

Optimized Business System

Enterprise Software

Virtualization

PublicCloud

C O G N O S

Broader Deployment Choice

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Communities

How-to Books

Workshops

Services

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C O G N O S

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Greater Value

• Broader Business Analytics

• Business Optimization

• Information Governance

• System Management

• Optimized Systems

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Freedom to Think

Connect with Others

and Simply Do

C O G N O S

INTELLIGENCE UNLEASHED

Proven platform with seamless upgrade.

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