IAEAInternational Atomic Energy Agency

Sharing Experiences in Promotion and Marketing among INIS members

Bruna Lecossois,

Capacity Building and Liaison Group

INIS & NKM Section

34th Consultative Meeting of INIS Liaison Officers3-5 November 2008, Vienna, Austria

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Introduction

• Importance of sharing information and experiences

• Available, easy to use tool

• Feedback

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Sharing Information and Experiences

Information sharing adds value

Information is a strategic asset

Original idea

Feedback

Questions

Amplifications

Modifications

Comments

New Ideas

PerspectivesClarifications

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An Important Asset …

• Richness of experience within INIS network:• Each centre has its own relevant activities :

• Presentations

• Training

• Special Events

• Informational materials

• Publications

Over 30 years of marketing and promotional experience

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… Tangible Benefits

• Systematic sharing of information and experience:• Tap into & increase this wealth

• Identify common issues & develop better solutions

• Replicate successful initiatives

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Tool for Sharing

INIS in the World

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INIS in the World

• Process:

• Send News, Experiences, Success stories to:

inis.cbl@iaea.org and/or b.lecossois@iaea.org

• Information will be posted online:• Easily accessible to other members

• Other members can contact you for more information or to initiate a dialogue

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Your Feedback

• Increasing efforts to better understand issues and challenges:Eg. Survey of INIS Liaison Officers (2007)

• Brief questionnaire to determine:• Which promotional products are most useful for you• Practical ways to better assist you with your marketing and

promotional efforts

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Questionnaire

• Rate the usefulness of different materials

• Rate the helpfulness of potential initiatives

• Give us your suggestions

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Bruna LecossoisInformation Officer,

Capacity Building & Liaison

INIS & NKM Section

Email: b.lecossois@iaea.org