Post on 04-Dec-2014
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Copyright © 2011 Interactive Advertising Bureau of Canada 1
Online & other ad spend in Canada Online & other ad spend in Canada and French Canadaand French Canada
Ernst & Young 2010 + eMarketer & other sources
Updated April 9th, 2011
Copyright © 2011 Interactive Advertising Bureau of Canada 2
IAB Canada: Online Ad Spend in CanadaIAB Canada: Online Ad Spend in Canada1998-20111998-2011
IAB Canada : Canadian Internet publisher’s revenues 1998-2011 (in millions of dollars)
Sources : 1998-2001 : IABC & PwC, 2002-2009 : IABC & Ernst & Young, 2010-2010 : eMarketer, 2011 : PwC eMarketer
455$M 2,4$B
400$M 2,1$B
+16% estimated 2009 to 2010+15% projected 2010 to 2011
Copyright © 2011 Interactive Advertising Bureau of Canada 3
Ad Spend In Canada 2004-14Ad Spend In Canada 2004-14
Internet accounted for 3% of total in 2004
Internet was already ahead of Out Of Home
* Sources : TV/RD : 2004-09 CRTC, 2010-11 Warc, 2012+projection, Quot.: 2004-09 CNA, 2010-11 Warc, 2012+projection, DM : 2004 MediaDigest, 2005-09 CanPost, 2010+projection, Hebdos : 2004-09 MediaDigest, 2010+projection, Internet : 2004-10 IABC, 2011-14 eMarketer, Yellow Pages : 2004 MediaDigest, 2005-09 Teledirect, 2010+projection., Magazines : 2004 Media Digest, 2005-10 MagCanada, 2010-11 Warc, 2012+projection, Affichage : 2004 MediaDigest, 2005/09 NMR, 2010-11 Warc, 2012+projection, Mobile : 2007-09 eMarketer, 2010-12 SMV, 2013+projection
Internet will account for 16% of total in 2011 – that’s 2nd to television.
Internet inches ahead of newspapers and direct marketing
10-9%Share ‘04-’11 11-8% 3-3%3-16% 22-15%25-21% 12-13% 10-10% 5-4%
-15%
+9% +481%
+46%
% growth ‘05-’10
+23%
+30%
0-0.1%
(000)
+631%
+26% -2%
-8%
DailyNewspapers
Yellow Pages
Community Papers
Magazines OOH
Copyright © 2011 Interactive Advertising Bureau of Canada 4
Ad Spend in French Canada 2004-14Ad Spend in French Canada 2004-14Internet accounted for 4% of total in 2004
We estimate 89% growth between 2004-05, and 68% between 2005-06.
* Sources : TV/RD : 2004-10 CRTC, Quot.: 2004-10 GuideMédiasIP, Internet : 2004-10 IABC, Magazines : 2004-10 GuideMédiasIP, Affichage : 2004-10 GuideMédiasIP, Hebdos : 2006-10 Hebdos du Québec; toutes projections 2011+ sont en part historique Qc du Canada total.
Internet will account for 18% of total in 2011 – that’s 3rd to television and dailies.
Daily newspapers see the most important share loss (-15% over 5 years)
-15%
+0%
+223%
-7% +20%
% growth ‘05-’10
Share ’04-’11: 37-28% 31-22% 4-18% 11-10% 13-11% 8-5% 6-5%
(000)
+0% +13%
Community Papers Magazines OOH Newspaper