Post on 28-Jan-2015
description
iBeacons
What is it ?
BLE (bluetooth smart based) hardware devices
Range : 5-70m
Price : U$120 for 3
BLE stack presented by apple as iBeacons
How it works
It emits BLE signals like beacons , and BLE devices in proximity can detect the signal.
One can do PUSH promotions and content using mobile app
Technology behind it Bluetooth smart <__enter details_>
Part of core location framework for Apple iOS
UUID Major
NumberMinor
Number
Who uses it ?
Retails
Museums
Airports
Indoor positioning
Companies around globe
APAC
Rainmaker labs (Singapore)
Australia
Chinese Manufacturers
Europe
Startups in Germany
France
Poland
America
Estimote
Urban Airship
Fosbury
Whats the future ?
Payment (being pushed by Apple and Paypal)
Indoor location
Technology comparison
iBeacons GPS
Micro-location targeting Macro-location targeting
Works indoors and underground
Cannot receive signals underground
Within 150 feet - very accurate
GPS signals - precision is mediocre
Low cost, low energy Battery draining
Technology comparison
iBeacons NFC
BLE enabled devices NFC enabled devices
Range : 150 feet Range : 4 inches
Does in-store marketing + indoor location
Only handles transactions
Easy to construct Heavy investments for POS
systems