Post on 09-Apr-2017
Product Life Cycle of
DEUTSCHE POD (DP)
Presented by: Ashish Jha, Diego Gomez, Sunil Singwala, Prashanth Reddy, Miguel Arraiz
ContentsExisting transportation systemChanges in systemIntroduction - HyperloopNew system - Deutsche PodProduct life cycle of systemConclusion
Existing Transportation System in Germany3 Main transport systems:
- Air transport- Rail transport- Road & Automotive transport
Air transport
• Airplanes made uncompetitive for travel within Germany
• Due to low airfares, nowadays domestic air travel is becoming more attractive
Rail transport
• Huge importance in Germany´s transportation system
• Subsidies on short-distance trains
• Good communication between an important cities around Europe
Road & Automotive transport
• Very high level of traffic volume
• Constant increase in the past few decades
• Tolls introduced in 2005
Why do we need change?Relatively high traffic
density
• Individual road usage has increased nowadays
• Further increase of traffic is expected in near future
• Government is promoting the use of public transport
Emissions
• Use of electric cars is getting more and more important
• Importance of bicycles to move inside the city for short distances
Germany : CO2 emissions & its targets by 2020
Introduction - HyperloopFifth mode of Transportation system
proposed by Elon MuskHigh speed transportation system for
people and goods in evacuated tubes
Google image
How it works?
http://www.spacex.com/sites/spacex/files/hyperloop_alpha-20130812.pdf
Deutsche Pod ? Interlinked and autonomous systemFront door to final destinationFlexible timings
RequirementMobile phone with internet connection
Quick overview of DP Transportation systemFeed in information on DP AppFew minutes walkBoard into PodPod will take you to the Hyperloop station Enjoy the speedPod will run on street Pod will drop customer to final destination
Consider a situation !!!!
DateTime rangeYour location
Google image
www.businessinsider.de
Google image
Product Life Cycle Management
Lecture notes
Product Life Cycle ManagementTransportationIntroduction • Market research
• Awareness• Promotion & Advertising• Attractive offers
Growth • Monitoring revenue• Identifying potential
competitors• Sustainability
Maturity • Expansion• Modification• Search for investors
Decline • Upgrade• Innovation• Motivating investors
Communication
Product Life Cycle Management
Introduction • Awareness• Launching App with special
features• Connecting people on social
mediaGrowth • Customer feedback
• Analyzing those feedback• Looking for new means to reach
peopleMaturity • App upgradation
• Improve customer relation
Decline • Looking for new means to reach untouched population .
Marketing
Product Life Cycle Management
Introduction • Market analysis
Growth • Marketing strategies
Maturity • Expansion of market
Decline • Market analysis• Innovation
Conclusion This front door to destination transportation system
will take you to your destination in couple of hours.Without any: Hassle or Traffic
Driving energy is totally Green Company named “Hyperloop One“ is working on the
same system in Dubai .
REFERENCEShttp://www.businessinsider.dehttps://hyperloop-one.com/www.spacex.com/hyperloop THANK YOU !!!!