Hussain’s House: Using Content to Connect with Millennials

Post on 07-Jan-2017

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Transcript of Hussain’s House: Using Content to Connect with Millennials

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Welcome to

HUSSAIN’SHOUSE

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MY NAME IS HUSSAIN

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ABOUT ME

5 HUSSAIN’S HOUSE

6 HUSSAIN’S HOUSEVisited over 400 schools across the

world to deliver poetry classes

Partnered with Kings College to now provide free educational programme

for young people

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THE RULES HAVE CHANGED

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We are the most powerful generation

of all time

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How do you engage this generation?

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Hungry

Menu Eat & Digest

#QualityControl

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- Night tube – 500k- My old school – 300k

- Failure meets success – 250k

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14 S N A P C H A T Ways to use it:

-Provide private / exclusive content-Offer perks / promotions

-Take users behind the scenes

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INCLUSION OVERIDES

ENDORESMENTS

16 Where brands fail

-Understand the values that drive them: Happiness, Discovery, Sharing, Passion

-Understand their realistic lifestyles and experiences – discover ways to amplify their reality

-Making them feel involved and informed

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S P A C E

WORK 124/07

Frequently, your initial font choice is taken

out

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OPEN MIND SUMMIT A global summit like never before

Calling in World Leaders Demolish the Stigma attached to Mental

HealthCreating Social / Political Change

Providing Solutions

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THE PLAYGROUND

20 CONTACT ME

.com/HussainsHouse

.com/HussainsHouse

Ps: Make content that will change livesWe need it now more than ever

Hussain Manawer

Hussains_House

Hussains_House