HP Life: Search Engine

Optimization

Presented By: Mark Engle, Director

AgendaVirtual Entrepreneur Story Context Business Scenario Specific Problem

Demonstration Software Introduction

Hands on Activity Software demo

Debrief Business application

Virtual Entrepreneur Story

Business Scenario – Website Management

Why does Innovating Traditions show on page 8? What goes into a search ranking? What can Divya and Avi do to get their ranking up? What can you do to get better ranking for your site?

Demonstration – Website Management

-Use Google Search & Adwords-Title of Site & Description-Google places & other listings-Blogs, social media & other -Analytics for website

Where do we go from here… Start small and grow over time

Spend time learning the tricks of the trade…

Keep working on developing your skill….sharing and learning from others