How we’re working throughout Qld to Increase Online Capabilities

YVETTE ADAMSTHE CREATIVE COLLECTIVE

@creativecollect

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• Multi-award winning and full service creative services and training agency based in Maroochydore, servicing clients nationally and internationally

• Five full time office staff located from a head office on the Sunshine Coast, one franchisee in Newcastle and a team of 25 specialists across a wide range of creative disciplines including social media, graphic design, marketing, pr, seo, ppc, photography, video and more.

Some introductions....

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• Clients are diverse with work having been completed for most industries including finance, education, health, fitness, construction, tourism, beauty, fashion and more with some excellent results achieved.

• For a full list see: http://www.thecreativecollective.com.au/clients

Our clients

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Accept change, embrace it & progress, or be left behind…

Smart phones: anything BUT a phone!

TREND #1: Smart phones

TREND #2: The rise of the tablet

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TREND #3: Apps

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TREND #4: More online retail

TREND #5: Social media

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Some more compelling stats…

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TREND #6: More online video

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TREND #7: More sharing

TREND #8: More broadband access

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Most commonbusiness issues…

NO MONEY?

NO HOLIDAYS?

NO TIME

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The Creative Collective Learning Path

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Free Government funded webinars[DEEDI initiative] thecreativecollective.com.au/webinars

• 30 webinars held to date• New series starting tomorrow with heavy focus on

digital marketing strategies• 880 people participated in first round 2011

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Web Wednesdays[TCC initiative] thecreativecollective.com.au/webwednesday

• Running since 2008• All topics related to online success –

inspiration and opinion not ‘how to’• 50-100 attend each event• Live-streaming opportunities

Livestream from 6pm Qld time 22/2/12facebook.com/thecreativecollective

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Innovation Forums[DEEDI initiative organisedat a regional centre level]

• Free or low cost i.e. $33 Sunshine Coast• Have spoken on the Gold Coast twice

(2011 – general industry + 2012 – tourism focus)

• Generally providing practical examples of how businesses can increase digital capabilities and importance of a digital marketing strategy

Confirmed future dates:•Sunshine Coast: Tue 28 Feb – 4pm – 630pm Innovation Centre•Mackay: Friday 16 March 830am – 12pm – Mackay Grand Suites•Gladstone: Tuesday 17 April – TBC•Your area???

TO FIND OUT MORE: thecreativecollective.com.au/events

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BYO laptop sessions• Common problem: attendees

participate in seminar and return to business and struggle to execute – time & confidence

• Solution? Live, highly interactive and instructor led laptop sessions – working on their accounts live with support on hand

Locations already happening•Sunshine Coast•Mackay•Brisbane•Your area???

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Social media success squad

But it all changes so fast! How do you keep up to date?

You could spend hours upon hours of studying OR participate in our Social Media Success Squad and get:•Monthly webinars with our social media specialist – includes key updates + opportunity to ask questions and learn in group format•Access past recordings on topics – 8 now available•Extensive resources in secure zone•Private Facebook group – network with others and ask social media questions – share successes•$47/month

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Other resources

• Offline Articles – Business Matters Magazine, Domain, Marketing Magazine

• Online articles – marketingmag.com.au, broadbandtoday.com.au, shoestringstartup.com.au

• Our blog – thecreativecollective.com.au/blog• Products – thecreativecollective.com.au/shop• Free videos – youtube.com/dacreativecollective

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Established YouTube channel: http://www.youtube.com/dacreativecollective

• 65 uploaded videos• 21 recorded one hour webinars for DEEDI• 12 (and growing) short ‘how tos’ from industry

experts & CC team (clips from Web Wednesday events)

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• The Creative Collective are recognised as a leading social media company in Queensland having started on the social networks ourselves in 2008.

• We have assisted dozens of clients to establish on social networks relevant to their business, have devised numerous social media strategies and provided social media training to hundreds of businesses both online and offline.

• We have advised clients such as Mortgage Choice, Queensland Government, Telstra, Mr Rental, Dillon Folker Stephens on localised and national social media strategies.

Social media SOCIAL MEDIA SERVICES►Social media set up►Social media management►Social media policy►Social media strategy►Social media training

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YouTube channel DEEDI free

webinars Web Wednesdays

– live stream Read articles, blog

posts etc

All of 1 + BYO laptop trainingsMay get some assistance with services i.e.professional social media set up

All of 1+2 + Customised trainingsLots of services i.e. social media strategy

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• Many company’s are realising that they have a duty of care to their staff in regards to providing their staff with training in regards to best practice surrounding the use of social media and other online tools, whether that be in a personal or professional context.

• We are in the process of developing online, self-paced learning solutions which will allow large organisations to ‘skill up’ big workforces by getting staff to complete different modules dependent on their status within the company, which can be monitored by management.

• Effect internal training programs can result in your organisation being recognised as an Employer of Choice, and even gain further recognition by entering industry and other business awards for your efforts in this area.

What’s to come? Online training modules

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www.facebook.com/thecreativecollective

www.twitter.com/creativecollect

www.linkedin.com/company/781000

www.youtube.com/dacreativecollective

www.thecreativecollective.com.au07 545 11315

Stay in touch!