Post on 08-Aug-2015
How we work
PPC projects
Our PPC team focuses on the following areas:
• search and media campaigns with text ads;
• media campaigns with banner ads;
• remarketing campaigns with text and banner ads.
Focus areas
Focus areas
Our PPC specialists have solid expertise in all types of remarketing:
Remarketing
Classic
SearchDynamic
IM Action is a certified Google AdWords partner, which proves advanced quality of our services and professional competence of our specialists.
Focus areas
• search and media campaigns with text ads;
• retargeting campaigns.
• advertising campaigns in Yandex.Market.
Focus areas
Focus areas
• placement of any ad format on the most popular video hosting.
• advertising on iPhone, iPad and iPod touch.
• mobile advertising.
Along with advertising via search systems and specialized platforms, our team also focuses on driving traffic from social media.
Focus areas
Project team
PM Project manager
PPC PMPPC Project Manager
PPC PLPPC Specialists
BABusiness Analyst
Project team’s activities start before contract execution, when a client applies to our company.
The pre-sail stage includes:
• audit of current advertising campaigns (if any);• niche analysis;• budget estimate;• assessment of a primary estimate and project time frame.
Where do we start
How do we build the project process
Project process
One-time off Monthly (ongoing)
• Time tracking and internal documentation management.• Management of Google AdWords and Google Analytics
accounts and access to them. • Account and campaigns structure setup; getting client’s
approval.• Text ads creation; getting client’s approval.• Campaign QA.• Campaign startup.
One-time off activities
Monthly (ongoing) activities
Daily: • budget checkup;• search team monitoring; • positive and negative keywords add-on;• monitoring performance of placements, topics, audiences
and display keywords ;• ongoing campaign monitoring, bids and budget revision,
keywords pausing;• KPIs management.
Weekly:• regular checkup for website changes;• text ads revision (if necessary).
Additionally:• ongoing reporting and client consulting.
What does our approach provide?
Accurate processes and a competent
team
Properly structured advertising campaigns
Ongoing campaign monitoring and manual
CPC bidding
More targeted traffic at a lower cost-
per-click
Contacts
Moscow:
2 Sretensky Tupick, Moscow, Russia, 107045
+7 915 263 3956
Minsk:
13 Krasnaya Str., Minsk, Belarus, 220000
+375 29 6905355
Email: info@im-action.com
Web: www.im-action.com, www.im-action.ru