Disco Empire19.11.2010

Joakim Achrén

Ironstar Helsinki

2006: First we worked on MoiPal

2010: On to Facebook games

Source: www.allfacebook.com

Disco Empire to launch in 2 months

• February 2010 we got the idea for the game– Mix of restaurant games

– Nothing innovative, but theme was new to Facebook games

http://apps.facebook.com/discoempire

Lähde: www.developeranalytics.com

How do you make a Facebook game?

1. Know your target audience.

2. Steal a simple user interface from another FB game.

3. Game needs to have enough depth.

4. How to monetize?

5. You can market game for free

6. Launch early, fail fast.

7. Build a simple but scalable metrics system.

Thanks for your time!

joakim@ironstarhelsinki.com