HOW TO WRITE GOOD CONTENT FOR THE WEB

• RELEVANT• USEFUL

• ACCURATE• STRUCTURE• CREDIBLE• FINDABLE• SCANNABLE• SIMPLE

The Characteristics Of Good Content

You need to make sure that people are interested in what you have to say!

Let's Have A Look At An Example.

We've got a nice heading. We've also got a couple of subheadings which really break up that page. We've got short sentences

and short paragraphs.

You need to make sure that your content is relevant, useful to your users, people will want

to read it and the needs and the goals of our personas are met.

Create Personas

•Go and have a look at your competitors.•Ensure search engine optimisation.•See if people are talking about your content in a positive way in Social Media.

Practical Advice

Make sure that your content can be trusted is probably the number one thing you need

to think about. Is it believable?

Be Accurate

Users pick up on things that are slightly untrue, and they'll also quite often comment on it, spelling and grammar is correct so that theres

no typos.

Be Credible

How Do We Make The Content Credible?

The biggest tip is just go out andresearch the topic. If you're not completely sure about the content, go and talk to the experts, goand talk to people who know about what you're

writing.

Ensure Findability

•Users quite often go to search engines.

•They might get linked from another site.

•They find content within your website through the navigation.

•They use internal links.

•They could use your own website's internal search.

•We have a lot of control on navigation, links, and internal search.

Consider That People Scan The Page In “F “Shape!

We need to be able to chunk the information so they can scan it more easily.

Voice Should Be Personal

Finally, Here’s A Checklist

•Write in plain English.

•Put a nice, interesting headline

•Maintain a one sentence paragraph as summary

•Add some bullet points

•They could use your own website's internal search.

•We have a lot of control on navigation, links, and internal search

• Place links that take you off to more detail

THANK YOU

by Engin M. Turan2014