Becky Hopkin

A Little About Me

Becky Hopkin

Head of Customer Strategy at Digital Gearbox

Google Adwords Certified

DigitalGearbox.co.uk/What-is-remarketing

The Rise of The Abandoned Cart

● 88% of consumers have abandoned a shopping cart without completing a transaction

● 24% of consumers add items to their cart for later consideration

● 1 in 4 retailers reported a rise in their shopping cart abandonment rate from the previous year

Data Sources: Jacob, S. (2011) “Do your users have shopping cart abandonment issues?” Online, Kissmetrics Baymard Instiitue (2015) http://baymard.com/lists/cart-abandonment-rate, Online

A Common Frustration...

A Cart Recovery Solution

Capturing your audience

Creating your audience

Step 1: Create an audience of all those who have reached the add to cart confirmation page

Step 2: Create an audience of all those who have reached the checkout complete page

Creating your audience

Step 3: Create a custom combination audience of all those who have reached the add to cart confirmation page but

not the completed checkout page

Crafting your campaign message to grab their attention

Source: via GIPHY

Landing Pages

A Case Study...

The Results...

● 10% of abandoned shopping carts returned to site

● 10% of these return visitors ultimately converted

● Conversion rate 600% higher than account average

● Campaign cost-per-conversion nearly half that of

account average

● 468% increase in ROI after tweaking CPC bids

Tel: 01865 980630Email: Info@DigitalGearbox.co.uk

For more information

DigitalGearbox.co.uk

Tel: 01865 980630Email: Info@DigitalGearbox.co.uk