Post on 11-Apr-2017
How to Stalk Your Competition
To Improve Your Traffic
BillieHillier.com
BillieHillier.com | @BillieHillier
LET’S CONNECT
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WHY STALK
• I am NOT suggesting to copy what your competition is doing
• Competition improves your content, your skills, and more
• Helps you identify who to invite to your “network” to collaborate
BillieHillier.com | @BillieHillier
GOOGLE• Use Google Alerts to find out what is being posted on
the main topics you blog about, e.g., SEO Audits
• Create a separate email address to keep your main email from being cluttered
• Search keyword phrases you are using for your articles to see how the snippets read in the search engine results
BillieHillier.com | @BillieHillier
COMMUNICATION• Join newsletter or use an RSS feed reader
• Use information for “inspiration”
• Feedly.com, etc.
• How often do they send theirs out
• What do you like / not like
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READER INTERACTION• How many social shares are their posts getting
• Which social networks have the most shares
• Which articles have the most comments
• How fast does competitor answer comments
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SOCIAL GROWTH• Create spreadsheet to not only track your growth but theirs
• Are they growing faster
• Which hashtags are they using
• How often do they post
• Does the platform with the most growth have the most interaction
BillieHillier.com | @BillieHillier
TWITTER• Create a private Twitter list of your “competitor’s” accounts
• See how often they post
• How interactive are they
• Are followers engaged in online convos
• Which brands are they having a 2-way conversation with
BillieHillier.com | @BillieHillier
COMPETITIVE RESEARCH• Use SEO software, e.g., SEMRush
• Who ranks for the terms you want
• Which terms are bring your “competitors” the most traffic
BillieHillier.com | @BillieHillier
BACKLINKS• Run backlink reports
• Who is linking to them
• Are these sites that may include your link too
BillieHillier.com | @BillieHillier
ONLINE TOOLS• BuiltWith.com
• Google Alerts
• moz.com/researchtools/ose/
• SEMRush.com
• SimilarWeb.com
• Website.Grader.com
• WhatWPThemeIsThat.com
BillieHillier.com | @BillieHillier
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