Post on 17-Jul-2015
How To “Sell Without Selling”
On Social For Your Jewelry Business
Presented By: Nicole Kroese
Marketing and Partnerships Director, Likeable Local @NicoleKroese | #LikeableLearning | @LikeableJeweler
ABOUT ME
o Seattle native o NYU Grad o Formerly a professional dancero Connect with me on Twitter/
@NicoleKroese and FB/LinkedIn o Email me nicole@likeablelocal.com
@NicoleKroese | #LikeableLearning | @LikeableJeweler
LET’S GET TO KNOW EACH OTHER
(Self Evaluation!)
o I consider myself a social media expert.o I know what’s going on, but am not an expert. o Let’s cover the basics, I’m a social media novice! o I believe in social media as a business growth tool. o I’m a bit of a social media skeptic. o My business has benefited from word of mouth. o My business currently has a social media presence. o My business has an effective social presence that is
driving new customers!
@NicoleKroese | #LikeableLearning | @LikeableJeweler
TODAY’S GOALS
1. Understanding and appreciating social media
2. Marketing Tools
3. 8 strategies effectively “sell without selling” on social
@NicoleKroese | #LikeableLearning | @LikeableJeweler
THE POWER OF SOCIAL MEDIA
OVER 1.2 BILLION Monthly active Facebook users.
OVER 200 MILLION Monthly active Twitter users.OVER 190 MILLION
Monthly active LinkedIn users.
69% OF AMERICANSAre more likely to buy from a business
that has info on a social media site.
30-54 YEAR OLDSAre the fastest-growing demographic
on social networks.
1 SOCIAL FANReaches 350 word-of-mouth
recommendations.
@NicoleKroese | #LikeableLearning | @LikeableJeweler
@NicoleKroese | #LikeableLearning | @LikeableJeweler
8/10 SMBsare already using social to grow their business
Americans spend
more time on social media
(37 minutes daily)than any other internet activity,
even email
3/5 SMBssay they’ve already gained customers with social
Over $8.5 billion was spent on social media in 2014
And projected spend for 2018 is $14 billion
In 2014 social mobile ad spending
surpassed non mobile spending
70% of marketers will
increase spend on social in 2015
SOCIAL MEDIA IS YOUR MARKETING WEAPON
SOCIAL MEDIA & YOUR MARKETING INFRASTRUCTURE
@NicoleKroese | #LikeableLearning | @LikeableJeweler
TOP 5 REASONS YOUR CUSTOMERS WANT TO FOLLOW YOU ON SOCIAL
1. To find out about your latest promotions and discounts
2. New product announcements and information
3. Customer service
4. Entertaining content
5. Ability to provide feedback
@NicoleKroese | #LikeableLearning | @LikeableJeweler
8 Strategies To Effectively “Sell Without Selling” On Social
@NicoleKroese | #LikeableLearning | @LikeableJeweler
#1: CHOOSE THE BEST CHANNELS FOR YOUR
BUSINESSFOCUS: Not all of them will be right for you. Choose 2-3 to do well, don’t try to conquer them all now!
@NicoleKroese | #LikeableLearning | @LikeableJeweler
#2: ENGAGE WITH GREAT CONTENT
Engage through: EDUCATING, ENTERTAINING, AND INSPIRING
@NicoleKroese | #LikeableLearning | @LikeableJeweler
#3: LISTEN AND RESPONDWhen people interact, comment back!
This is your chance to
showcase your expertise!
@NicoleKroese | #LikeableLearning | @LikeableJeweler
#4:BRING YOUR STAFF ONBOARD
If your business really is “likeable” your staff will be happy to participate!
Staff Photos are FUN!
• Birthdays• Events• New Hires
-Is your staff asking, “Did you find us online?”
-Or are they asking, in a truly interested way, “How did you find us?”
-- Hint: there is a huge difference
@NicoleKroese | #LikeableLearning | @LikeableJeweler
#5: ADVERTISE ON SOCIAL MEDIA
Who is your perfect new customer?
Reach them with Facebook, Twitter, & LinkedIn Ads
• Boosted Posts • Lookalike ads • Email Lists • Targeted “Like Ads”
• Twitter Cards • Promoted
Tweets
• LinkedIn Targeted Ads
@NicoleKroese | #LikeableLearning | @LikeableJeweler
#5: ADVERTISE ON SOCIAL MEDIA
Oh, the possibilities!
#6: CREATE A REFERRAL PROGRAM
Your current customers are your BEST asset. A referral is the biggest gift a current customer can give you!Loyalty Programs are POWERFUL.
• Create Incentives like a drawing or prize
• Use smart systems for referrals
• Advertise to your customers
@NicoleKroese | #LikeableLearning | @LikeableJeweler
#7: STOP THINKING SOCIAL MEDIA WILL BE FREE
Time Expertise Advertising
@NicoleKroese | #LikeableLearning | @LikeableJeweler
@NicoleKroese | #LikeableLearning | @LikeableJeweler
#8 MAKE A ROADMAPDo an audit of your social presence & define goals. What you already know will be your best guidebook.
• Who is your current audience? • What’s your conversion goal? • What times are you most successful? • What type of content gets the best response?
HOW CANLIKEABLE HELP?
@NicoleKroese | #LikeableLearning | @LikeableJeweler
Offline Marketing Solution To Turn Customers Into Fans
@NicoleKroese | #LikeableLearning | @LikeableJeweler
Content Scheduled And Managed For You
@NicoleKroese | #LikeableLearning | @LikeableJeweler
Hypertargeted Advertising and TurboPost ™
Boost lead generating content
@NicoleKroese | #LikeableLearning | @LikeableJeweler
Referral Program and Mobile Social Hub
@NicoleKroese | #LikeableLearning | @LikeableJeweler
LIKEABLE TRAININGAND EDUCATION-Educational Training Webinars
-Expert Customer Service
-Free Resources
-A Social Media Success Team
@NicoleKroese | #LikeableLearning | @LikeableJeweler
SOCIAL MEDIA HEALTH CHECK…
o Do many of my current customers already know where to find me on social media?
o Do I have regular interactions with happy customers online?
o Am I aware of my reputation and participation on my top three most-used social media sites?
o Am I posting original content from my business on social at least once weekly, using targeting and boosting, and getting consistent likes, comments, and shares?
@NicoleKroese | #LikeableLearning | @LikeableJeweler
WANT TOLEARN MORE?
Schedule a free demo of Likeable Jewelers & Social Media Consultation!
HOW:-Vist www.likeabledemo.com , call 212-359-4347, or reply to the email sent right after this webinar!
BY FRIDAY: Get started with Likeable and get a FREE MONTH (Value of up to $299)
@NicoleKroese | #LikeableLearning | @LikeableJeweler
GRAND PRIZE!
CONTACTNicole Kroese
EMAILnicole@likeablelocal.com
TWITTER@nicolekroese
PHONE212-359-4347
QUESTIONS? Don’t forget to redeem your free month of Likeable by the end of the week!
@NicoleKroese | #LikeableLearning | @LikeableJeweler