Post on 13-Feb-2017
How To Sell On ShopifyA complete beginner’s guide
beeketing.com
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Shopify at a glanceLet’s go over some quick basics so you can decide whether Shopify is
the right choice for you.
What is shopify?
● Online store builder that provides anything from hosting, domain,… so that anyone can sell online
● No worry about server, security or any other technical issues
● Currently there are over 250,000 stores using Shopify to sell online.
Who is Shopify for?
● Small and medium business owners, especially who have little to no coding skills
However
● What may bother you is Shopify pricing. Shopify charges fee on each transaction, which can be a problem for beginner. Learn more about Shopify’s pricing here.
How to sell on ShopifyLet's go over the basic steps from zero to a complete Shopify store ready
to sell stuffs..
#1 Get your Shopify Account
Get an account on www.shopify.com: Signing up takes literally seconds, and for starters you’
ll only need a free trial account to play around before paying after 14-day free trial ends.
After your store is being created, you will be asked to choose the purpose of creating the store:
● Online Store: create a fully hosted website to sell anything (this article
focus on this option).
● Retail Store or Pop up Shop: open a Point Of Sale using mobile
devices, as an add-on to an existing retail website. Whether you made a
sale online, in-store, or on your phone, your inventory is automatically
updated in real time
After choosing your option, you need to add your address to set up
currencies and tax rates, then you're done and redirected to your Shopify
admin dashboard like this:
#2 Set up your domain address
● In Shopify admin dashboard, choose Online Store >> Domains to set up a
domain for your store.
● If you have not already had a domain address, you can
○ basic domain for Shopify Stores (www.yourstore.myshopify.com),
○ buy the address that you like, suits your business’ industry, or is good
for SEO purpose from domain providers such as Bluehost or
Godaddy.
#3 Choose a Shopify theme
The next thing is to choose a theme. On Shopify Admin Dashboard, choose Online
Store >> Theme. Here you got 2 options:
● Customize your own theme.
● Choose a pre-designed template in Shopify Themes collection (which is more
suggested if you want to give your store a professional look, save time, and
have technical support from the theme developer team).
I suggest these 02 popular themes that many of my customers use as they are light and
mobile responsive:
https://themes.shopify.com/themes/mosaic/styles/mulberry
https://themes.shopify.com/themes/vantage/styles/clean
#4 Add products
Find Add Products button on Shopify admin dashboard. You have 02 options to add
products to your store:
● Manually add product, filling in all details
● Bulk upload products by importing CSV file. You can have a look at Shopify’s
Product Manual for more details on this method.
#5 Choose suitable apps for your business
Choose from hundreds of Shopify apps on Shopify Appstore, in different categories: Marketing,
Sales, Customer Support, Shipping, Reporting, Inventory…, start with the top free apps to test on
your store without paying:
#6 Get your first customers
Here are some of the first free and effective things to start marketing for your store:
● Use email marketing (the best marketing channel ever!) to sell!
● Promote your business by running advertising services: Facebook
Ads & Google Ads
● Leverage social media : use Pinterest for e-Commerce, optimize
Instagram to grow sales, build perfect Facebook business page,...
● Run discount offers to
welcome visitors on your
site, and at the same time
collecting email
subscriptions or social
followers in exchange for
discount code, like this:
If you’re still confused about how to sell on Shopify, read more here. Also, don’t forget to check
out Beeketing Blog for tutorials, tips and tricks to boost sales on Shopify stores.
Are you ready to start your own business now?
Thank you for reading!
Need more help?Contact us: hi@beeketing.com