Post on 26-Jan-2017
Presented by Karen Hollenbach, Think Bespoke
LinkedIn & Your Professional Self
What do you want to be known for?
Who are you trying to influence?
LinkedIn has 6 zones . . .
LinkedIn Company Page
LinkedIn Community
LinkedIn Slideshare
LinkedIn Profile
LinkedIn Newsfeed
LinkedIn Publishing 63
2
41
5
@thinkbespoke #thinkbespoke
LinkedIn Profile1
@thinkbespoke #thinkbespoke
LinkedIn Profile
• Consistent Branding• Tells Your Story• Establishes Your Expertise• Professional Images• Recommendations• Skill Endorsements• Projects
LinkedIn Newsfeed2
LinkedIn Newsfeed
• Clean it up!• Follow relevant companies
and influencers to ensure you see valuable content
• Choose 3 topics• Like (and occasionally
comment) within the framework of the 3 topics
• Treat your connections like gold
@thinkbespoke #thinkbespoke
LinkedIn Publishing3
LinkedIn Publishing
• Establish your expertise
• Remember your topics!
• Find your fit• Etiquette• Imagery• Bio• Conversation Starter
Daily Rituals• 3 Topics• Like/Comment• Accept connections• Thank for invitations
and endorsements• Be collegiate &
collaborative
Monthly Rituals
• Consider the role of LinkedIn Publishing
Questions?_
@thinkbespoke #thinkbespoke