GARDEN DEVELOPMENT AFTER HANDOVERNicola Gammon, Shoot

Helen Elks-Smith, Elks-Smith Landscape and DesignTendercare Nurseries, 26th January 2017 4pm

AGENDA

• Overview of Shoot• How does Shoot help garden designers to:

• Earn more and save time/costs• Maintain your garden vision after handover

• NEW: Care Calendar• Discussion with Helen Elks-Smith

• About Elks-Smith Landscape and Design• Who owns the garden maintenance and development?

• Discussion and Questions• Help with Shoot demonstration and set-up with Tania in

the Reception/Greeting Area

FOUNDER’S STORY

UK PRESS AND AWARDS

CROWDFUNDING INVESTMENT £500,000

MEET THE SHOOT TEAM

Angela Rahe-BlomfieldDesign

Martin WillittsWeb Developer

Tania OddiExecutive Assistant

Ben SparksBusiness Development

Mike DunneSEO

Kathy NecusPlant Database

Nicola GammonFounder & CEO

WHAT DOES SHOOT OFFER UK GARDEN DESIGNERS?

1. New business leads and new revenue streams

2. Save time and money pre-build

3. Save time at garden handover

4. Customer retention and

upsell

5. Transfer garden

GARDEN DESIGNER BUSINESS CYCLE

Garden and planting planning

Completion

Retain valuable clients

Sign-off and Build

End relationship and reduce ongoing support overhead

1. New business leads and new revenue streams

2. Save time and money pre-build

3. Save time at garden handover

4. Customer retention and

upsell

Business listing and articles Remove objections pre-sale Garden audits

Researching plants Visual planting lists Multi-plant add Vectorworks

Sharing and collaboration Your branding

5. Transfer garden

BUSINESS CYCLE - SHOOT SUPPORT

Create garden maintenance quickly Monthly email reminders Delight customers

Hand over at the end Reduce ongoing questions

NEW CARE CALENDARDEMONSTRATION

NEW DESIGN – VIEW BY TASK/PLANT

NEW DESIGN – VIEW BY TASK/PLANT

PROFESSIONAL - EDIT

PROFESSIONAL - ADD BESPOKE TASKS

TICK TO COMPLETE TASKS

HELEN ELKS-SMITH

WHAT DO WE DELIVER TO CLIENTS?

What do we deliver to clients?

Why does garden ‘maintenance’ matter and are we using the right

language?

Gardening:What do plants need?

What do designers need?

CHALLENGES / ISSUES

• The client• as an educated gardener• as a fearful or time poor gardener • managing gardener/ 'maintenance' team

• For us • working with gardener/ 'maintenance' team • client expectation/client budget for ongoing care • different types of gardener vs garden maintenance team • difficulties of earning money as a gardener/maintenance

Shoot plays a role to help designers and gardeners with all of these

SET-UP TODAY WITH TANIA (Reception/Greeting Area)

Email: shoot@shootgardening.co.uk