Hello. Tom Cramer

Mobile Practice Lead, Razorfish @tecramer

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Why we exist

Here for tomorrow How we do what we do

Brand New Thinking

What we create

Transformational work

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7 3000 Major hubs

USA

England Germany

India China

Australia South America

#‘‘‘‘ ‚#‘ #‘‘‘‘ #‘‘‘‘

‚#‘ #‘‘‘‘

Offshoring

Costa Rica Columbia

China Mauritius

India

Partners

Argentina Ukraine Belarus Bulgaria

Guatemala Vietnam

Employees

Brand Building Data Services

Experience Design Media

Retail & Commerce Strategic Consulting

Technology Platforms

4 Mobile mobile mobile…

How do you pitch mobile technologies to an agency/client?

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Help us help you.

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Things to consider when pitching your product

1 Be honest and

straight-forward

2 Solve a real

problem

3 Tell your

story

4 Be a patient

partner

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Be honest and straight-forward 1.

§  No buzzwords §  Use plenty of examples and metaphors §  No B.S.

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Solve a real problem 2.

§  Explain why our clients should invest §  Why will they be better off §  What will they only learn or achieve through you

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Tell your story 3.

§  Position your company and your offering §  Know your competition §  Show focus (you can’t be all things)

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Be a patient partner 4.

§  Our sell-in cycle can be long §  Show diligence with follow-up §  Make it easy to put you forward

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One more thing

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Show your enthusiasm!

13 Tom.Cramer@razorfish.com

Thank you.