WHAT YOU SHOULD BE ABLE TO TAKE-AWAY:

A

How to develop learning strategies that address the needs and

expectations of today’s workforce.

How to utilize the advantages of video to increase the impact of

employee learning.

Able to identify the key questions to answer as you develop an

effective video-focused learning strategy.

In a world of learning and development where

complexity is the enemy, [organizations need a] simple

and nimble approach to delivering high quality learning,

anywhere, anytime.

Michael Rochelle , Chief Strategy Officer,

Brandon-Hall Group

Traditional Learning Strategies

NEED

Sales Manager says we

“need sales training.”

Delivery

Sales team goes to sales

training class

Instructional Design

We find or develop

sales training content.

BUT…

Linking Content Strategy to Goals

? ? ? ?

What behaviors

support achievement of

each goal?

At what level of

mastery do we need to

perform or reach the

goal compared to

actual performance?

What

competencies/skills/kn

owledge must be

improved to fill current

performance gap?

What is the root cause

of the gap? Is employee

development the

answer, or something

else?

Compete and Win…

AdaptabilityCapacity for

Change

Learning Takes

Center Stage

AGILITY

Employee Development Challenges

IMMEDIATE STRATEGIC

How do we achieve

goals?

How do we prepare the

organization for the

future (or is it the

present)?

?How are you

incorporating video

into your learning

programs?

…Agility is demonstrated by the ability to quickly solve day-to-day business

problems, to identify new processes and frameworks for speed of delivery,

to cross global and functional lines without faltering, and to accept, respond,

and initiate change.

Employees who can identify opportunities, adapt,

and thrive in the reality of change have a propensity

to be high performers. Given the right resources and

investment in learning, these traits are achievable

across the entire organization.”John Ambrose, Sr. Vice

President Strategy,

Skillsoft

Status quo – things

will go back to

normal… Decrease in

competitiveness

Compete and win…

We are moving from a world of problems, which demand

speed, analysis and elimination of uncertainty to solve –

to a world of dilemmas, which demand patience, sense-

making and an engagement with uncertainty.

SOURCE: Denise Caron,

It’s a VUCA World

volatility

uncertainty

complexity

ambiguity

VUCA:

THE % OF KNOWLEDGE IN YOUR BRAIN NEEDED

TO DO YOUR JOB

1986 – 75% 1997 – 15-20% 2006 – 8-10%

Source: Robert Kelly, Carnegie-Mellon University

Traditional approaches

won’t work…

No classroom is large enough.

No individual is smart enough.

No response time is fast enough.

No intervention is complete enough.

No program lasts long enough.

No solution is global enough.

…

70 : 20 : 10 FrameworkEXPERIENTIAL : SOCIAL : FORMAL

Achieve Business Targets Increase Retention Focus on Performance

76%

OF MANAGERS felt their L&D

function was INEFFECTIVE or

VERY INEFFECTIVE in helping

them ACHIEVE BUSINESS

TARGETS

SOURCE: CORPORATE LEADERSHIP

COUNCIL, L&D TEAM CAPABILITIES

SURVEY 2011

Where did your

greatest learning

occur?

Not anti-training

but a focus on

performance

70%EXPERIENTIAL

20%

SOCIAL

10% FORMAL

1

3

2

CONTEXTUAL:

Role, location

INFORMAL:

Everyday, ad hoc

SOCIAL:

Discussion, recommendations

4

6

5

A Nimble Learning Content Strategy

TIMELY:

Just in time, moment of need

MOBILE:

Anywhere, anytime

CONCISE:

Short videos, quick updates

An information rich world

requires everyone to be

continuous learners.…remember the 6%...

CONTENT

definition curation

delivery

WHAT IS CONTENT?anything that answers a question that we

might be asking in the moment

IMMEDIATE

PERSONALIZED

democratic

USER-GENERATED

SOCIAL

MOBILE

LEARNER

EXPECTATIONS

• Easy to use - intuitive

• Learning experience fits to delivery

mode

• Content is accessible no matter

what device I’m using

• Content is accessible in any location

or work environment

• Easy to find and easy to share

• Engaging

CONTENT

CHARACTERISTICS

• Delivery looks familiar to me and

there is video to watch

• Content is personalized to fit my

needs

• Mobile – must have, it’s not an

option

• I choose when and how to access

content

• Social – shareable with friends and

colleagues and I can comment

• Short, relevant video

Why bite sized learning?

11

minutes

Why short

video?

50% 70%100

ms

Of the brain is used for visual

processing

Of the sensory receptors are in

the eyes

To get a sense of the visual scene

Visually Wired Brain

Most human behavior is learned observationally through

modeling: from observing others, one forms an idea of

how new behaviors are performed, and on later occasions

this coded information serves as a guide for action.”

SOURCE: Bandura’s Social Learning Theory

Instant Message (IM):

Short conversation,

confirmations, quick requests

Video Conferencing:

Collaboration and

complex conversations

Virtual room:

Discussion groups, staff meetings,

cultural norms and values

Short Video:

Quick updates, refresher training,

micro learning, knowledge

sharing

Job Aids and Briefs:

How-to, static content,

references and data

Enterprise Social Network:

Knowledge sharing, networking,

connect with SME’s

Using the Right Tools for the Task

Enterprise Social Networks

Platform

Community

Content

Build networks with peers

Ask and answer questions

Share and find valuable

information posted by peers

Find and connect with experts

Access relevant learning

content

Build an internal “brand” and

reputation

CONTENT

definition curation

delivery

CurationThe key first step to making content useful.

Organize and access Searchable and relevantContext

CONTENT

definition curation

delivery

DeliveryEasy and simple access, when and where it’s needed.

Systems and tools User generatedAccess - work and

life

Where do I get learning resources?

BUILD BORROW BUY

How Tony Roma

Employees use Video

to Teach Important

Job Skills

“The world is changing.

People are changing. To be

effective, our employee

training is changing to

meet them where they are.”

Jessie Bray, Vice President of

Training and HR, Romacorp.

Challenge: Hard to make

time for training

“Tag Training”

• Development

opportunity

• Maintain work flow and

service standard

• Share and discuss with

co-workers

CASE STUDY: Nationwide Dental Insurance Provider

KEY TAKE-AWAYS

A

Effective content strategies lie at the core of effective, next

generation employee learning strategies.

Content must be accessible in ways employees seek, find and

apply information.

It’s all about video today.

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Sr. Marketing Specialist

jpetry@bizlibrary.com

@JessLPetry

@BizLibrary

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Vice President of Marketing

cosborn@bizlibrary.com

@chrisosbornstl

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