Post on 04-Aug-2015
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Jump-Start Your B2B Content Marketing Program with Video
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Andrew ReinboldContent Marketing DirectorAnthem, Inc.
Taylor Pepe Senior Content StrategistSkyword, Inc.
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• Intro• B2B Video • Challenges• Anthem, Inc. Case Study• Moderated Discussion
Agenda
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1.5 Billion
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So what’s holding you back?
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1. It’s expensive!2. Time consuming3. Difficult to produce4. Hard to manage 5. Limited bandwidth
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57% purchase decisions made before a customer ever contact sales. f the B2B purchase decision is made before a customer ever contacts sales
http://www.executiveboard.com/exbd/sales-service/the-end-of-solution-sales/index.page
Source: Corporate Executive Board
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We need to find a new way to speak to employers
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58% of business decision makers use video to research business purchases
Source: Demand Gen Report (DGR) “ B2B Content Preferences Survey: Mobile-Optimized Content with Visual Appeal Catches the Attention of B2B Buyers” June 25, 2014
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add variety to your communication
Add variety to your communication
#BusinessofBenefitsThis video shows an employer how to increase employee engagement in their health & well-being.
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Health insurance is complex, and the ACA has created many new options. An idea like private exchanges requires in-depth education.
Explain complex idea thru video
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Blog Build
Infographics
Videos
White Paper
Hashtag Campaign
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• 26,900 page views since January• Double+ time spent on site• 2:13 minutes average time on site
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“Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” – James Wedmore
Discussion
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Are you ready to elevate your brand’s story with video?
learnmore@skyword.com
855.759.9673
www.skyword.com