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Work & Live

Marketing Sales Service Culture Technology

Marketing Sales Service Culture Technology

INB UND }

The marketing playbook is broken. The Marketing Playbook Is

. . The Marketing Playbook is BROKEN.

@bhalligan

Content!

The Press Release Hire

The Press Release Hire

Money v Brains Rent v Own Outbound v Inbound

D.A.R.C.

Digital Native

Analytical

Reach Content Creator

Marketing Sales Service Culture Technology

INB UND }

Sales Rep In Control

The Sales Playbook

Prospect In Control

The Sales Playbook is BROKEN

Then: C.R.M. Then: C.R.M.

Now: C.M.R. “Dig-In-Yourself”

Then,

Pricing

Now,

Pricing

Then: Pay On Transaction

26

Now: Pay On NPS

Then: Hiring Profile

42 Long Fraternity

Varsity Sport IQ Contest

Now: Hiring Profile

Smart

Marketing Sales Service Culture Technology

INB UND }

. . The Service Playbook

Outsourced Call Center 9 to 5 Multi-Tier

. . The Service Playbook IS BROKEN

Google trained 24 x 7 Economy Handoffathon

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”

6 friends.

6000 friends. - Jeff Bezos, Founder & CEO

> Edward Bullwer-Lytton, 1839, London

> > #IMUK13, 2013, London.

THEN,

BUYER BEWARE

NOW,

SELLER BEWARE

THEN,

CUSTOMER SATISFACTION

NOW,

CUSTOMER DELIGHTION

Your most valuable customers are those who buy sell the most.

CEO as brand… Then

Now

Marketing Sales Service Culture Technology

INB UND }

product : customers

culture : employees

43

1973 1993 2013

MANTRA Management Leadership Inspiration

1973 1993 2013

MANTRA Management Leadership Inspiration

DESIRE Pension Salary Learning

1973 1993 2013

MANTRA Management Leadership Inspiration

DESIRE Pension Salary Learning

MENTALITY OCD Anxiety Disorder

ADD

1973 1993 2013

MANTRA Management Leadership Inspiration

DESIRE Pension Salary Learning

MENTALITY OCD Anxiety Disorder

ADD

HOURS 9-5 9-6 Whenever

1973 1993 2013

MANTRA Management Leadership Inspiration

DESIRE Pension Salary Learning

MENTALITY OCD Anxiety Disorder

ADD

HOURS 9-5 9-6 Whenever

WORKPLACE 4 Walls Open Wherever

1973 1993 2013

MANTRA Management Leadership Inspiration

DESIRE Pension Salary Learning

MENTALITY OCD Anxiety Disorder

ADD

HOURS 9-5 9-6 Whenever

WORKPLACE 4 Walls Open Wherever

TENURE Whole Career 6 years 18 months

1973 1993 2013

MANTRA Management Leadership Inspiration

DESIRE Pension Salary Learning

MENTALITY OCD Anxiety Disorder

ADD

HOURS 9-5 9-6 Whenever

WORKPLACE 4 Walls Open Wherever

TENURE Whole Career 6 years 18 months

Marketing Sales Service Culture Technology

INB UND }

Punctuation should be in orange

Punctuation should be in orange

Punctuation should be in orange

You can also use this

layout to insert graphs (select the graph icon in

the centre)

Punctuation should be in orange

You can also use this

layout to insert graphs (select the graph icon in

the centre)

56

Punctuation should be in orange

Punctuation should be in orange

58

Punctuation should be in orange

Punctuation should be in orange

Punctuation should be in orange

Punctuation should be in orange

Punctuation should be in orange

You can also use this

layout to insert graphs (select the graph icon in

the centre)

Then Now

Thermostat Nest

Radio Spotify

Cable TV Netflix

Stores Amazon

Advertising Adwords

Punctuation should be in orange

You can also use this

layout to insert graphs (select the graph icon in

the centre)

Then Now

Thermostat Nest

Radio Spotify

Cable TV Netflix

Stores Amazon

Advertising Adwords

Website HubSpot

Marketing Automation HubSpot

Social Software HubSpot

Google Analytics HubSpot

68

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