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HOW TO IMPROVE YOUR WEBSITE RESULTS WITH ONE SIMPLE FIX

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DO YOU FEEL LIKE YOUR WEBSITE ISN’T GENERATING AS MUCH BUSINESS AS YOU WOULD LIKE?

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EVEN WHEN YOU MANAGE TO ATTRACT A GOOD AMOUNT OF TRAFFIC?

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WE THINK WE KNOW WHY THIS IS THE CASE, BECAUSE WE SEE IT EVERYDAY

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AND WE’RE WILLING TO BET THAT THE PROBLEM, IS YOUR CALL-TO ACTION

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A QUICK LESSON FROM WIKIPEDIA:

“A call-to-action, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing in that it actively strives to convert a user into a lead and later into a

customer.”

CALL-TO-ACTION

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NOW THINK ABOUT YOUR WEBSITE

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IT HAS A SIMPLE ‘CONTACT US’ FORM, PHONE NUMBER AND EMAIL ADDRESS, BUT DOES IT HAVE ADDITIONAL WAYS TO

MAKE AN ENQUIRY?

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IF NOT THEN THIS IS YOUR PROBLEM.

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HERE’S WHY THESE TRADITIONAL CONTACT METHODS CONVERT BADLY:

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YOU’RE ASKING TOO MUCH FROM YOUR CUSTOMER AT AN EARLY STAGE

It might sound crazy but in the online world, picking up the phone or crystallizing your or crystallizing your thoughts in a contact form is a big step for the customer to take. They might want to know more about your business but they’re not ready to jump not ready to jump right in.

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‘WHY SHOULD I CONTACT YOU - WHAT’S IN IT FOR ME?’

Contact us forms are incredibly uninspiring and they almost always fail to answer the all-important question of “what’s in it for me”. Think about this; how often have you filled in often have you filled in a contact us form to tell a company you want to buy from them?

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YOU’RE GETTING THE CUSTOMER TO DO ALL OF THE LEGWORK

A top salesperson is great at determining a customer’s wants, needs and fears by asking the right questions. The problem is your contact form isn’t asking any isn’t asking any questions – all it’s doing is asking the potential customer to second guess what you want to know and typing it out into a long-form message. message.

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FOR 99% OF PEOPLE THIS IS ALL TOO MUCH LIKE HARD WORK

SO THEY LEAVE YOUR SITE AND GO ELSEWHERE

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LEAVING YOU FRUSTRATED AND STRUGGLING TO FIND NEW BUSINESS

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THE GOOD NEWS IS…

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NOW YOU HAVE IDENTIFIED THE PROBLEM, THE SOLUTION SHOULD BE EASY TO IMPLEMENT

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CALL-TO-ACTION

YOU NEED TO CREATE A COMPELLING CALL-TO-ACTION

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IT NEEDS TO ANSWER A QUESTION OR IDENTIFY A BURNING NEED THAT THE CUSTOMER HAS

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CALL-TO-ACTION

AND IT NEEDS TO CONTAIN AN EASY-TO-COMPLETE WEB FORM THAT ASKS ALL OF THE RIGHT QUESTIONS

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SO WHAT DOES YOUR CUSTOMER REALLY WANT WHEN THEY COME ONTO YOUR SITE?

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customer cocktail

YOU KNOW YOUR CUSTOMER BETTER THAN US

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BUT IN OUR EXPERIENCE IT ALMOST ALWAYS REVOLVES AROUND THESE KEY QUESTIONS:

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HOW MUCH WILL THIS COST?

AM I ELIGIBLE FOR THIS PRODUCT OR SERVICE?

CAN I HAVE MORE INFORMATION TO HELP ME MAKE A DECISION?

BUT IN OUR EXPERIENCE IT ALMOST ALWAYS REVOLVES AROUND THESE KEY QUESTIONS:

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IF YOU CREATE A CALL-TO ACTION AROUND THESE CORE CUSTOMER WANTS, THEN YOU ARE ONTO A WINNER!

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SO ENOUGH THEORY, HERE’S HOW IT WORKS IN PRACTICE:

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SO ENOUGH THEORY, HERE’S HOW IT WORKS IN PRACTICE:

THESE ARE EXAMPLES OF HOW WE’VE APPLIED THIS EXACT THEORY ON OUR LIVE WEBSITES

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When leasing a van or car one of the burning questions a customer has is if they are eligible for finance. We answer this question using a

simple multi-step form.

DO I QUALIFY?

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Customers come onto this site looking to buy branded gazebos for sports and marketing events. The customer wants to be able to customise their gazebo and know exactly how much it’s going to cost. We make this happen using the ‘configure my gazebo’

call-to-action.

CONFIGURE MY GAZEBO

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Customers on this site might not be ready get in touch directly but they do want to take the first step towards making a big purchase. This call-to-action allows customer to download a free design guide in return for their contact details, providing a warm lead for the

sales team to work with.

DOWNLOAD THE DESIGN GUIDE

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This call-to-action is really nothing more than a simple contact form but what it does differently is ask the customer a set of simple and specific questions to make the process of making that first contact a

lot easier.

TELL US ABOUT YOUR PROJECT

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THE ACTIONABLE TASK

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SPEND SOME TIME TODAY THINKING ABOUT YOUR CUSTOMERS

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WHEN YOU’RE SPEAKING TO POTENTIAL CUSTOMERS, WHAT ARE THE QUESTIONS THAT ARE ASKED MOST OFTEN?

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BURNING QUESTIONS

PERFECT CALL-TO-ACTION

HOW CAN YOU TURN THESE QUESTIONS INTO A COMPELLING CALL-TO-ACTION?

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NOTE DOWN AT LEAST 3 IDEAS FOR YOUR CALL-TO-ACTION

DOWNLOAD MY GUIDE

BUILD MY QUOTE

CHECK I QUALIFY

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AND IF YOU WANT SOME FEEDBACK SEND THEM OVER TO ENGAGE@BRINNMARKETING.COM, WE’RE HAPPY TO HELP

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THAT’S IT, THANKS FOR VIEWING OUR PRESENTATION.

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