How to Get More Eyeballs on SlideShare

Post on 11-Aug-2014

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Experian hosts a #MarketingChat every Thursday at 4 p.m. ET. In this tweetchat, we discussed ways to improve our slide decks on SlideShare. We discussed ways to optimize our decks with keywords, tags, and design. Tips provided by: @SlideShare @PowerfulPoint @Damonify @DavidWaring @ThinkSEM @NikkiPezzopane @jgombita @webber_karen. You can see the full tweetchat here: http://www.experian.com/blogs/news/about/slides

Transcript of How to Get More Eyeballs on SlideShare

Get More Eyeballs on SlideShare

How to

#MarketingChatThursdays | 4 p.m. ET

Join our #MarketingChat every Thursday at 4 p.m. ET. In this tweetchat, we discussed ways to improve our slides.“

Check out all the tweets here:

bit.ly/better-slides

Why should more businesses use SlideShare?

#MarketingChat

RETWEET

Why SlideShare?Like it or not, business speaks in PowerPoint.

SlideShare extends the conversation outside your office walls.Tweet by @PowerfulPoint

Why SlideShare?On SlideShare people actually take the time to look through your content.

which can be hard with all the noise elsewhere.Tweet by @Damonify

RETWEET

#MarketingChat

Tweet by @SlideShare

Why SlideShare?

The power of visual content. It resonates with people and is at the core of SlideShare.

Why SlideShare?SlideShare allows live presenters to direct their audience

to read the slides at their own speed! Tweet by @ThinkSEM

RETWEET

What mistakes do people make on SlideShare?

#MarketingChat

A common mistake on SlideShare is the front cover.

Tweet by @DamonifyHow do you expect people to see your deck if your cover is less than stunning?

RETWEET

Not having a standout cover slide, title or description.These help make your SlideShares more discoverable - and clickable.

Tweet by @SlideShare

Don’t forget that on SlideShare the content needs to speak for you, which is different from a traditional presentation.

Tweet by @Damonify

RETWEET

Putting too much information on one slide is a no-no.

Tweet by @ThinkSEM

RETWEET

It makes it too hard for your audience to read and digest.

How important are keywords and tags in SlideShare?

#MarketingChat

Keywords are important, but great content and clarity are more so. Our users gravitate towards high quality content.

Tweet by @SlideShare

#MarketingChat

What are ways to build engagement?

Highly visual content tends to attract more views.

Our top decks usually have an engaging visual story that supports the written one.

Tweet by @SlideShare

Join our #MarketingChat Wednesday at 4 p.m. ET

bit.ly/marketing-chat