HOW TO GET A STARTUP FEATURED

IN THE RUSSIAN PRESS

THE ROUTE

• DEFINING THE DIFFERENcE: RUSSIA vS. THE WEST

• GETTING READy FOR mEDIA RElATIONS

• DEAlING WITH jOURNAlISTS

• mEDIA, NEW mEDIA, OR SOcIAl mEDIA?

• THE TOOlkIT

THE RUSSIAN mEDIA DO DIFFER FROm THE EUROPEAN OR AmERIcAN mEDIA

THE STEREOTyPES OF RUSSIAAND THE RUSSIAN mEDIA

DO yOUR jOb. FIRST PRODUcT, THEN PUblIc

bE PROAcTIvE, INITIATE THE DIAlOGUE WITH THE mEDIA

GET READy FOR WORkING WITH THE mEDIA

• STRATEGy

• mUST-HAvE DOcS

• RESOURcES

• lAW

STIck TO yOUR cOmmUNIcATION STRATEGy

PR TV

RadioSocial networks

Magazines

THE SPEAkER. FIND yOUR cOmPANy

A DEcENT FAcE

TImE-PlAN yOUR cOmmUNIcATIONWITH THE mEDIA

THOUROUGHly READ THE lAW AbOUT THE mASS mEDIA

GET TO kNOW

THE jOURNAlIST THAT yOU ARE

AbOUT TO cAll

ASk THE INTERvIEW FOR APPROvAl

cORREcT FAcTS, NOT STylE

DON’T ASk THE WHOlE ARTIclE FOR APPROvAl

DO NOT SHARE NOT-FOR-PRINTS WITH

A jOURNAlIST

TRUST yOU PR-PERSON AND OPEN

cHEck ON THE mEDIUm

AND THE jOURNAlIST

TRy TO GET REqUESTS vIA E-mAIl

SOlvE jOURNAlISTS’

PROblEmS

bE RESPONSIvE, FIND TImE

SPEAk clEARly, lISTEN TO THE INTERvIEWER

DON’T TRy TO mAkE bROS

WITH A jOURNAlIST

DO NOT PAy FOR ARTIclES

Exclusive

GET PUblIcITy AT THE

cOmPETITORS’ ExPENcE

UNDERSTAND THE NEW FORmATS

SAy yES TO vARIOUS

mEDIA

mEDIA RElATIONS DON’T ExclUDE OTHER

cOmmUNIcATIONS

NEWS

THE TOOlkIT. UPDATED

• ExclUSIvE NEWS

• PRESS-RElEASE

• PITcH

• ANAlyTIcS

• TRENDS

• cOlUmN

• STORy

• cOmmENTARy

• cOmmENT

• bRIEFING

• INTERvIEW

• INFOGRAPHIcS

• TEcHNIcAl POST

• DIScUSSION IN A SOcIAl NETWORk

• cOmmENT IN A SOcIAl NETWORk

• AD PROjEcT

EvgeniaKolobukhovaA-TAK Communication agency, CEO

тел.: 8 (495) 695-12-45

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http:// a-tak.ru

GET mENTIONED, GET HEARD! THANk yOU!