@rahmaut

I S N O T R A N D O M

Idea is the mix of

your knowledge

and empathy

Without Knowledge….

How to get good

and useful

knowledge?>> Learn from the best/curated content

https://www.facebook-studio.com/awards/winners

https://insights.fb.com/ https://www.facebook.com/business/success

https://www.creativelab5.com https://www.google.com/insights/ https://www.thinkwithgoogle.com/

www.Thefwa.com http://www.webdesignerdepot.com/ http://www.awwwards.com https://www.chromeexperiments.com http://www.cssdesignawards.com/

http://www.canneslionsarchive.com/winners/categories/cannes-lions

https://www.spikes.asia/home/ http://www.ted.com/ www.viralblog.com http://creativity-online.com/ www.mashable.com https://www.behance.net

https://creatoracademy.youtube.com/page/course/cases

www.Creativecow.net http://www.socialmediaexaminer.co

m/ www.coursera.com https://www.edx.org/

Spend at least 15 minutes/day to learn new things, everyday.

As Breakfast routine

Or as lullaby

Read read read readread read read readread read

And understand itsWhy why whyWhat what whatHow how how

Put yourself in the creator and the audience shoes

How to understand it?

Put yourself in the creator shoes:

Understand the platform features

Features is your tools to shoot the prey audience

Put yourself in the audience shoes:

Understand their emotion, needs, issue, etc

Ps: Acting or part of theatrical skill can be beneficial

Happy? The real work is just about to begin

*there will be lack of cat afterwards

Please remember this to the death:

There is no such “no idea condition”There’s only not good enough idea or not strong idea (yet)

So….Secret of Jedi Idea is…

(baca Jadi ide #maksa)

Playing cards*or maybe Steve arnlorn want to help automate this :p

Well, it’s not ideo cards

It is rahmaut cards :p

Here’s the rule:Divide your card deck into 4 categories

Problem Brand/client products Platform Feature FormatOR

Detailing

Problem Brand/client products Platform Feature FormatOR

Map it then implement this formula:

Clustering

[ x ] x

Problem

Brand/client products

Problem

Brand/client products

Clustering

Problem Brand/client products[ x ]

Crossing

Randomly…

Problem Brand/client products[ x ]

Crossing Result

Problem Brand/client products Platform Feature FormatOR

Clustering

[ x ] x

ONE SINGLE SENTENCE

ONE SINGLE SENTENCE

A good idea can be explain using 1 simple sentence (compound or complex are still welcome)

platform

Started with the magic words…..

TO HAVE A GREAT IDEA, HAVE A LOT OF THEM. THE VALUE OF AN IDEA LIES IN THE USING IT.

THOMAS A. EDISON

Is the idea strong enough?

Find relevancies/supporting fact

Sample

Aplikasi yang menemukan karakter anjingsesuai dengan wajah seseorang melalui face detecting

Insight:

Pets are just like their owner/We share similarities with our pets

Detailing

Problem Brand/client products Platform Feature FormatOR

Clustering

[ x ] x

Detailing

/technicalities

Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. let the brain, muscles, every part of your body, be full of that idea, and just leave every other idea alone. this is the way to success, that is way great spiritual giants are produced.

SWAMI VIVEKANANDA

In an ideal situation……

MEN ARE MORTAL. SO ARE IDEAS. AN IDEA NEEDS PROPAGATION AS MUCH AS A PLANT NEEDS WATERING. OTHERWISE BOTH WILL WITHER AND DIE.

BR AMBEDKAR

Ummmm…

Questions?

idea