HOW TO USE SOCIAL MEDIA TO FORECAST F ASHION TRENDS

Professor Wendy K. Bendoni | MAGIC Trend Forecaster | @BendoniStyle

4 KEYS TO PREDICTINGFASHION TRENDS ON SOCIAL MEDIA

1. What is TRENDING currently?2. WHO is talking about the TREND of interest?3. Monitor SOCIAL SHARING about a TREND.4. Confirmation of a trend through SOCIAL PROOF.

A TREND IS OVER BEFORE IT BEGINS

FORECASTING WITHREAL-TIME CONTENT

InnovationalImpact

TRENDING COUNTTRACKING BY NUMBERSCONFIRMATION: CONSUMER SOCIAL PROOF

Curated by Editor Social Proof “Confirmation”

Does social media start or follow fashion trends?

Trends That Start Online

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How do street photographers fit intofashion forecasting on the Internet?

TRADITIONALSTREET PHOTOGRAPHERS

TREND FORECASTING THROUGH INSTAGRAM

Top 12 Street Photographers to Follow for New York Fashion Week:1. Melodie Jeng2. Mark Iantosca3. Phil Oh4. Adam Katz Sinding5. Caroline Blomst6. Tamu McPherson7. Tommy Ton8. Tim Regas9. Eddie Newton10. Scott Schuman11. Karl Edwin Guerre12. Garance Doré

How can bloggers enable you to track a trend?

FORECASTING THROUGH INSTAGRAM

WITH KEY INFLUENCERS

Fashion trends discovered through social media

TOP 6 TRENDS TO SPOT AT MAGIC

1. Men’s Vintage Tailoring2. Wandering Nomads3. Fashion is Art4. Borrowed Nostalgic Memories5. Denim Work6. Minimalist Living

#FindItHere

What are some good TOOLS OF THE TRADE?

PANTONE COLOR APP

HOW TO FIND TRENDS THROUGH SOCIAL CHANNELS

SNAPCHATTER’S to Follow:

1. Bobbyhundreds2. Psimadethis3. ManRepeller4. Diplo5. Nowthisnews6. JeromeJarre7. Hannahbgood8. Frmheadtotoe9. Ryanseacrest 10.SophiaAmoruso 11. Ireneisgood

BLURRY LINE BETWEEN FASHION- CONSCIOUS CONSUMERS ANDINDUSTRY TREND CONCEPTS

MAG

IC SOCIAL

INTERACTIO

NS

Fashion Forecasting today requires always looking for NEW social communities