How To Folk With Web 2.0

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Web 2.0 is a term coined to describe the explosion of online tools and social networking sites in recent years driven by a philosophy of participation and sharing. With such a strong philosophical connection between Web 2.0 and folk culture, it seems only natural that these tools and sites could be of great use to folklorists. Pulling on specific examples from the folklife community, this session will demystify various online tools and sites as well as explore their potential uses in programming and research for traditional art and folk culture.

Transcript of How To Folk With Web 2.0

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

How to Folk with Web 2.0

The Sharing of Culture & The Culture of Sharing

Middle Atlantic Folklorists AssociationJune 5, 2009

David DombroskyCenter for Arts Management and Technology

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Agenda

The Culture of Sharing What is Web 2.0? What impact has it had on contemporary

culture? The Sharing of Culture

How can Web 2.0 tools help to connect contemporary audiences with traditional culture?

How else can Web 2.0 tools assist folklorists in their work?

Q & A

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

The Culture of Sharing

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

The Culture of Sharing

• What is Web 2.0?

– A theoretical shift in the role of the Internet

– From a one-directional flow of information to a multi-directional flow of information

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

The Culture of Sharing

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

The Culture of Sharing

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

The Culture of Sharing

What impact has Web 2.0 had on contemporary culture?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

The Culture of Sharing

• Fresh content• Participation and engagement• Peers as gatekeepers• Transparency• Media saturation and expectation• Personal voice vs organizational

voice• Smaller window for seizing

attention

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

The Sharing of Culture

So how can Web 2.0 tools help to connect

contemporary audiences with traditional culture?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

The Sharing of Culture

• Social Media– Blogging– Microblogging– Photo and Video Sharing– Podcasting and Audio Streaming– Live Video Streaming

• Social Networks

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

The Sharing of Culture

How else can Web 2.0 tools assist folklorists in doing

their work?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

The Sharing of Culture

• Content Management Systems• Demystifying RSS

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Content Management Systems (CMS)

• What it is:– Web-based software that allows

you to maintain your Web site.(WYSIWYG vs. Database

driven)

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Embedded Twitter Feed

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

RSS

• What it is:– “Really Simple Syndication”– XML feeds of Web content that is

pulled together with an “aggregator” or “reader” so you can stay up-to-date with frequently changing content.

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

RSS Symbol

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

RSS Feed

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Media Sharing Sites

What do they do?- Allow users to upload their videos

and still images to the internet and share them with the world

Why is this useful for artists?- No local media hosting necessary- Players may be embedded on sites- Broaden reach to new audiences

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Social Networking

• What it is:– User-populated Web sites that

allow people to connect to each other, and share personal or professional information online

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Second Life

• What it is:– A “virtual world” online. 3D,

spatially-oriented, user-built. Over 15M users.

– Free to download, real currency buys Linden Dollars, which can be used to buy “virtual land” and other business-based commodities

– To interact, you create an “Avatar” who travels through the time-space of Second Life.

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Onsite technology

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Discussion

• Opportunities for the arts – Content rich field– Opinion-generating content– Strong dialogue = engaged participants– Increased potential to grow donor base– New ways to engage younger audiences– Increased “face time” through multiple channels– Increased brand penetration (toothpaste)

• Draw-backs– Time / resources / staff investments– Scope creep

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S

MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

RESOURCES

• www.Idealware.org – articles, webinars• www.NTEN.org – articles, webinars, conference,

online forums, • www.NPower.org – consulting• www.TechSoup.org – discounted software, articles,

services

CAMT resources:• camt.artsnet.org - products, services• www.TechnologyInTheArts.org – professional

development, conference, blog, podcast, resource list

http://www.idealware.org/
http://www.nten.org/
http://www.npower.org/
http://www.techsoup.org/
http://camt.artsnet.org/
http://www.technologyinthearts.org/

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