Post on 16-Aug-2015
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How to Embed Emotional Design into a Transactional Website
Sandra GonzalezUX & RP
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Revolution Something Lost and Something Found
Designing for Emotion By Aarron Walter
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@UXforChangeUK #UX4G
Revolution Something Lost and Something Found
“As the machine found its place in our world, the human hand’s presence in everyday objects
slowly faded. “Aaron Walter
Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
Revolution Something Lost and Something Found
“We could reduce our industry to a commodities race, like those who manufactured the industrial
revolution.“Aaron Walter
Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
Revolution Something Lost and Something Found
“Or we could follow a different path, one paved by the artists, designers, and architects of the Arts and Crafts movement, who believed that
preserving the human touch and showing ourselves in our work isn’t optional. It’s
essential. “Aaron Walter
Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
What is Emotional Design?
“Emotional design…uses psychology and craftsmanship to create an experience for users that makes them feel like there’s a person, not a machine, at the other end of the connection. “
Aaron Walter
Designing for Emotion by Aarron Walter
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What is the fastest growing language in the UK?
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Emoji is the fastest growing language
Study done by Professor Vyv Evans, from Bangor University
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Human Needs“No matter our age, gender, race, or station in life, we all have basic needs that must be met.“
Abraham Maslow
Designing for Emotion by Aarron Walter
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Users Needs“What if we translated Maslow’s model of human needs into the needs of our users? It might look something like this.“
Aaron WalterDesigning for Emotion by Aarron Walter
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by Aaron Walter
Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
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Pleasurable Experiences
“Why do we settle for usable when we can make interfaces both usable and pleasurable?“
Aaron Walter
Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
THREE PRINCIPLES OFEMOTIONAL DESIGN
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LET YOUR BRAND PERSONALITY SHOWPrinciple #1
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Let Your Brand Personality Show
“Emotional design turns casual users into fanatics ready to tell others about their positive
experience.“Aaron Walter
Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
BABY-FACE BIAS Principle #2
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“Evolution has given us baby goggles that help us look past such shortcomings and trigger waves of positive emotions when we see a little one’s face. “
Aaron Walter
Jeff Atwood
Designing for Emotion by Aarron Walter
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Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
THE WORLD IS OUR MIRRORPrinciple #3
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Have anyone seen Donald in Mathmagic Land?
https://youtu.be/AJgkaU08VvY?t=7m
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Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
PERSONALITY
Chapter available on A List Apart
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http://alistapart.com/article/personality-in-design
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PERSONALITY
“Emotional design’s primary goal is to facilitate human-to-human communication. “
Aaron Walter
Designing for Emotion by Aarron Walter
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Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
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@UXforChangeUK #UX4G
Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
STRATEGIES FOR IMPLEMENTINGEMOTIONAL DESIGN
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SURPRISESTRATEGY #1
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Designing for Emotion by Aarron Walter
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Designing for Emotion by Aarron Walter
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ATICIPATIONSTRATEGY #2
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PRIMESTRATEGY #3
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Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
IS BETTER TO ASK FORGIVENESS…
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Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
HOW TO EMBED EMOTIONAL DESIGN INTO A TRANSACTIONAL WEBSITE?
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Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
Designing for Emotion by Aarron Walter
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@UXforChangeUK #UX4G
Thanks for your time
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