Gerrard Fisher Special Advisor WRAP UK

How to Drive Business Model Transformation Inside a Company

#SB15London

Zoë Arden | @zoearden Director SustainAbility

Coleen Chapman VP, Global Responsibility & Public Policy Starbucks Megan Kitchen Environmental & Ethical Affairs Manager Home Retail Group

How to Drive Business Model Transformation Inside a Company

#bizinnovation

Sustainable Brands 16 November 2015

Zoë Arden Director SustainAbility

Panelists

#bizinnovation

HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

Gerrard Fisher Special Advisor Business Models & Electronic Products, WRAP/Argos

Megan Kitchen Environmental and Ethical Affairs Manger at The Home Retail Group

Simon Redfern Director of Corporate Affairs, EMEA, Starbucks

“The fundamental structures for how companies create, deliver and capture value.”

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What is a Business Model? HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

Osterwalder and Pigneur

HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

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Business Model Innovation is Key to Meeting Human Needs Within Planetary Limits.

HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

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What Kind of Business Model Shifts?

New pharma?

New media?

New food/bev?

New energy?

HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

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Business Model Innovations for Sustainability

Closed-Loop Production Produce on Demand Rematerialization Buy One, Give One Cooperative Ownership Inclusive Sourcing Building a Marketplace Differential Pricing Microfinance Micro-Franchise Crowdfunding Freemium

Innovative Product Financing Pay for Success Subscription Model Alternative Marketplace Behavior Change Product as a Service Shared Resource

HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

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Business Model Innovation By Company Size

SME (-1,000 employees) Large (+1,000 employees)Global Fortune 500

HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

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How can a Company Create the Conditions for a Business Model Shift

Report Highlights

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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

Three Factors Influencing Business Model Shifts

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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

Three Factors Influencing Business Model Shifts

External Conditions

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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

Three Factors Influencing Business Model Shifts

Company Culture

External Conditions

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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

Three Factors Influencing Business Model Shifts

External Conditions

Company Culture

Inidivdual Innovator

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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

Factor 1: External Conditions

External Conditions

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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

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External Conditions – Constraints

HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

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External Conditions - Momentum

Digitization

Collaborative Economy

Circular Economy

Density

Consciousness

HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

Factor 2: Company Culture

Company Culture

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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

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Leveraging Company Culture

Collaboration Deflate Hierarchies Comfort with Failure Supportive Leadership

HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

Factor 3: Individual Innovator

Inidivdual Innovator

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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

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Acting With Intention

Focus on value

Build the business case

Align innovation metrics

Mine your network

Map the model

HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

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Map the Model

Simply educating employees about how the company generates value can advance dialogue about business model innovation.

Value Chain Map Generic Retail Bank Source: SustainAbility

HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

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Focus on Value

Applying a systemic perspective to a company’s current model helps to not just sell more stuff, but create more value.

Value Mapping Tool Source: Broken et al. 2013

HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

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What might the future hold?

Zoë Arden Director SustainAbility

Panelists

#bizinnovation

HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY

Gerrard Fisher Special Advisor Business Models & Electronic Products, WRAP/Argos

Megan Kitchen Environmental and Ethical Affairs Manger at The Home Retail Group

Simon Redfern Director of Corporate Affairs, EMEA, Starbucks

Zoë Arden, Director @zoearden