HOW TO CREATE & MONETIZE COMPELLING

VIDEO CONTENT Make videos that generate results and revenue!

Mari SmithPremier Facebook Marketing Expert

brought to you by

Cyndi @ AnimotoMake great videos easily

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The #1 reason marketers struggle to create video content is…

…a lack of time or resources!

Marketers’ top challenge?

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43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. ~Buffer

The challenge with video

…but first!!

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“One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.”~Mark Zuckerberg, Jan. 2018

“Over the next three years, the biggest trend in our products will be the growth of video.”~Mark Zuckerberg, Nov. 2017

Facebook is still focused on a video firststrategy

ACTIVE engagement vs. passive

Facebook news feed algorithm changes

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What content is favored now?

Personal posts from friends and family

Includes sharing Page posts!

Content that sparks conversation & meaningful

interactions between people — includes news article

or video prompting lots of discussion

Shows from the Watch platform

Video and especially Live that generates authentic

engagement

Users are 6x more likely to comment on Facebook Live

videos compared to regular videos

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Social video generates 1200% more shares than text and images

combined.

~Brightcove

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THUMB-stopping!!!!

Craft for MAXIMUM SHARES“OMG, I must share this! Now!”

Ideally:Educational

Inspirational

Entertaining

Mari’s #1 Content Creation Tip

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Example: Peanut Blossom

The results:

1.4 million views

13.5K shares

42K reactions

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How to create share-worthy videos

Educate and inspire

Listen to your audience

Create timely contentLeverage holidays or industry news

Try square videos78% bigger in news feed!

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Example: Click N’ Curl

The results:

48% increase in sales

17% increase in website visits

78 shares,136 reactions, 18 comments

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How to create share-worthy videos

Demonstrate your expertise

Establish your brand as a subject matter expert

What do you know better than anyone else?

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Example: We Are Wildness

The results:

5K+ FB group members

195 shares (1K+ shares overall), 519 reactions, 19 comments

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Use videos in Facebook Groups

Form connections around accountability

Drive engagement by including a clear call-to-action (CTA)

Leverage stock assets

Visit animotostock.smugmug.com

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Example: Nest Homeware

The results:

4X weekly average sales

500+ link clicks to website

8% increase in page likes

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How do you create effective video ads?

Be concise

Test to find what works

Set aside budget

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Use video & images native to mobile:

Square

CanvasStories

CarouselUp to 10 images/videos

Facebook Ads: optimize for mobile

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Develop short-form, ‘snackable’ content. ~Sheryl SandbergFB Q2 2017 Earnings Call

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Video ads have an average CTR of 1.84%, the highest click-through rate of all digital ad formats. ~Business Insider

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Save inspirational videos on Facebook and Instagram

3 Pro Tips to save you time

Proactively collect a repository of assets

Take lots of photos and videos all year

Remember to record videos too!

Practice video creation regularly

Try practicing on your personal profile

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Stock assets

Animoto, Pixabay, Pexel

Helpful video creation resources

Social media calendar

Timeliness on social media is key!

Leverage community feedback

Join our Facebook Group:

Animoto Social Video Marketing

Community

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Create videos that spark conversation!

Craft videos for maximum shares!

Use video to engage groups

Optimize for mobile formats

Amplify reach with video ads

Practice and continue learning!

Key takeaways

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Animoto – live demo!Create a compelling video from start to finish

in 10 minutes