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How to Boost Your SEOUsing Structured Data Markup

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Structured data markup is a standard way to annotate

your content so machines can understand it.

Google can use that data to :

• index your content better,

• present it more prominently in search results,

• surface it in new search experiences.

Source text : https://developers.google.com/structured-data/

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OK… But WHY should I use Structured data ?

Reason #1

To skyrocket your

SEO and Web Traffic

Reason #2

It’s never been so easy

to implement !

Screenshots courtesy of Jarno Van Driel, A Website's Structured Data Success Story

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Semantic Marker provides automated and reliable

structured data markup of your content, so that

search engines can really understand it.

What does Semantic Marker?

Would you eat Coackroach or Cricket chips ?

Cricket : Sangakkara confirms retirement

You should try Cricket cell phones

Entity: Cricket (insect)Type : Theme / Insect

Entity: CricketType : Theme / Sport

Entity: Cricket WirelessType : Company / Telecommunication

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How it works – 1/ Article submission

SEO : How to avoid the Panda and Penguin effect ?

Google has released its latest algorithmic filter

yesterday, a search feature meant to stop sites with

poor quality content from working their way into

Google’s top search results…

«

»

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How it works – 2/ Content Analysis

Semantic Marker identifies named entities, disambiguates

them through advanced contextual analysis and connects

them to reference pages (Wikipedia / Wikidata).

SEO => Thing => https://en.wikipedia.org/wiki/Search_engine_optimization

Panda => Thing => https://en.wikipedia.org/wiki/Panda_(Google)

Penguin => Thing => https://en.wikipedia.org/wiki/Penguin_(Google)

Google => Company => https://en.wikipedia.org/wiki/Google

Algorithmic => Thing => https://en.wikipedia.org/wiki/Algorithm

Quality => Theme => https://en.wikipedia.org/wiki/Information_quality

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How it works – 3/ End result

JSON-LD Structured Data File

<script type="application/ld+json">{"@context":"http://schema.org","@type":

« Article","@id":"#main","mainEntityOfPage":"http://semanticmarker.com/pages/example.html","headline":"SEO :

How to avoid the Panda and Penguin effect","description":"","about":[{"@type": "Thing","name": "Seo","sameAs":

["https://en.wikipedia.org/wiki/Search_engine_optimization", "https://www.wikidata.org/wiki/Q180711"],

"additionalType": "https://en.wikipedia.org/wiki/Category:Internet_marketing"},{"@type": "Thing","name":

"Panda","sameAs": ["https://en.wikipedia.org/wiki/Google_Panda", "https://www.wikidata.org/wiki/Q4115750"]},

{"@type": "Thing","name": "Penguin","sameAs": ["https://en.wikipedia.org/wiki/Google_Penguin",

"https://www.wikidata.org/wiki/Q1537688"]},{"@type": "Corporation","name": "Google","sameAs":

["https://en.wikipedia.org/wiki/Google", "https://www.wikidata.org/wiki/Q95"]},{"@type": "Thing","name":

"algorithm","sameAs": ["https://en.wikipedia.org/wiki/Algorithm",

"https://www.wikidata.org/wiki/Q8366"]}],"author":{"@type":"Organization","sameAs":"http://semanticmarker.com/

"},"datePublished":"2015-09-14"},{"__comment":"Structured data by SemanticMarker.com | en-8e"}</script>

Invisible to humans, File size: 1 - 2 Ko

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How it works – 4/ Implementation

API call is submitted when page is first displayed

<?phprequire_once('SemanticMarkup.inc.php') ;$request = new SemanticMarkup('http://semanticmarker.com/api?api_key=your_key&url=your_url$request->execute();$json_file= $request->getResponseBody() ;?>

You save the JSON-LD file on your server

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Semantic Marker – Key figures

- 3 millions entities managed(persons, companies & organizations, places, events, products, news themes, ….)

- 90 billions elements for contextual analysis

- 1.8 millions web pages analyzed

- 4 years of development

- 2 languages: English + French

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Contact

Fred LAURENT

fred@semanticmarker.com

Tel. +33 (0)6 17 99 32 21

http://semanticmarker.com/en

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More information on Structured Data…

The Future of SEO - Structured Markup - Builtvisiblehttps://builtvisible.com/the-future-of-seo-structured-markup/

Pages with Schema markup rank 4 positions higher in search resultshttp://searchenginewatch.com/sew/study/2341710/pages-with-schema-markup-rank-4-positions-

higher-in-search-results-study

A Website's Structured Data Success Story - SEO Skepticwww.seoskeptic.com/a-websites-structured-data-success-story/