Post on 27-Aug-2014
description
Centering Yourself in Social Media:The Hub-and Spoke Model
Social Media Philosophy for Businesses
• Social media is all about sharing.• For businesses, it’s all about giving it
away:– Your knowledge– Your expertise– Yourself
© Erin Brenner 20132013 American Copy Editors
Society Conference
Be Your Professional Self on Your Best Day
• If you wouldn’t say it to your grandmother, don’t say it online.
• People want information & entertainment.• Occasional, gentle reminders of what
you’re selling are best.
© Erin Brenner 20132013 American Copy Editors
Society Conference
How to Act at the Cocktail Party• Make small talk.• Talk about ideas, personable information.• Don’t over-share.• Don’t hog the conversation.
© Erin Brenner 20132013 American Copy Editors
Society Conference
It’s About Your Audience, Not You• Share what your audience is interested in.• Don’t go on about yourself.• Don’t get too pushy or stand on your
soapbox.• Be approachable. Polite. Friendly.
Reasonable. Personable.
© Erin Brenner 20132013 American Copy Editors
Society Conference
Be CredibleTo get people to continue to follow you and take that next step by:• Create a brand and sticking with it.• Create content that people want.• Create content that delivers what you
promise.• Consistently create content.
© Erin Brenner 20132013 American Copy Editors
Society Conference
Lose Credibility, Lose FollowersYou can lose followers with: • Erratic, emotional behavior• Negativity• Inconsistent posting• Aggressive behavior• Too much personal information
© Erin Brenner 20132013 American Copy Editors
Society Conference
Thank you.Connect with me online: @ebrenner www.facebook.com/erin.brenner
www.linkedin.com/in/erinbrennerhttps://plus.google.com/
116377650567505220477
© Erin Brenner 20132013 American Copy Editors
Society Conference