Post on 18-Dec-2014
description
How to Accelerate the Dissemination & Impact of Your Research Work
Workshop 3 of the Digital Scholar Training Series
Katja Reuter, PhD
Southern California Clinical and Translational Science Institute (SC CTSI) at the University of Southern California and Children's Hospital Los Angeles
Today’s Goals
1. Understand what you can share
2. Know how to use a range of tools for dissemination and audience analysis
Thinking Beyond Self-Promotion
“Self-promotion, is just thinking about yourself, whereas [science] marketing is trying to understand what other people want and need.”
Marc Kuchner, astrophysicist at NASA, author of “Marketing for Scientists: How to Shine in Tough Times”
Share More than Your Research Publications
Research Data & Negative Results
Research Articles (Manuscripts)
Presentations
Images, Video, Podcasts
Perspective/Thought leadership
E x a m p l e s
Software Code
Digital Distribution Channels You May Use
UniversityInstitutes
DepartmentsDivisions You
UniversityRelations/
News Office
MainstreamMedia
Your News and Content
Online
Social Media
DataSharing
SocialNetworks
OnlinePublishin
gSlideshare
YoutubeVimeo
FacebookLinkedIn
YahooBing
Kudos
ScienceOpen
FlickrPinterest
Google+
ResearchGate
Bing
OnlineSearch
Acedemia.edu
Ocrid
OAJournals
Github
figshare
Dryad
WordpressBloggerTumblr
Things to Keep in Mind…
Consider a spoke-hub model approach
Spoke-Hub Model Approach
H U B
Your Lab Website or Blog
ResearcherProfiling Systems
DataSharing
SitesPublishing
System
SocialMedia Twitter
Slideshare
v
OnlineSearc
h
Mobile
Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Symplur’s Hashtag Project
http://www.symplur.com/healthcare-hashtags/diseases/
Join Ongoing Conversationshttp://www.symplur.com/healthcare-hashtags/
Example: Autismhttp://www.symplur.com/search/Autism/
SocialMention: Audience Research
http://www.socialmention.com/
What Do Influencers Say? What Platforms Do They Use?
http://www.socialmention.com/search?q=%22diabetes+pump%22&t=all&btnG=Search
Example 1
Keyword Analysis: How People Search Online
Comparing: Alcohol disorder (blue), Alcohol abuse (red), Alcohol addiction (yellow), Alcohol dependency (green), California, 2014
http://www.google.com/trends/
Example 1
Regional Differences & Top Searches
Examples 2 Keyword Analysis
Comparing: Violence, Gang violence, domestic violence, California, 2014
Examples 2
Regional Differences
Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Distribute your content
Example: Twitter
http://www.socialwebcafe.com/wp-content/uploads/2014/07/teksocialAnatomyofTweet.png
Successful Approaches on Social Media
Share links: Photos, videos, infographics, tips, novel information, interesting facts, stats, quotes
Provide context, insight, and perspective
Invite questions or feedback from followers
Ask followers to do something
Answer questions
Share random thoughts
Dare to self-promote (80-20 rule)
Promote, encourage, and support others
http://www.slideshare.net/KatjaR/what-to-write-on-twitter-social-media-science-part-1
The Science of Social Media
http://danzarrella.com/new-data-the-performance-of-facebook-post-types-over-3-5-years.html#
Hootsuite: Manage Your Social Media Content
http://hootsuite.com
Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Distribute your content
Relate your content to current events/news
Use Alerts to Stay Abreast of Current Topics
https://www.google.com/alerts
Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Distribute your content
Relate your content to current events/news Explain and enrich your scientific articles for broader
reach
Enrich Your Publication: Kudos
http://www.growkudos.com
Perspective
http://www.elsevier.com/authors-update/story/publishing-tips/new-kudos-service-helps-researchers-boost-their-visibility-and-impact
Philip Gale, Professor of Supramolecular Chemistry and Head, University of Southampton
"It not only helps me improve the visibility of my papers, by highlighting them to my social network, but also provides a way of widening the audience for the work by linking a lay summary of the work to the paper."
How Kudos Works
https://www.growkudos.com
Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Distribute your content
Relate your content to current events/news
Explain and enrich your scientific articles for broader reach
Cite online and social media content
Understanding Social Media Citations
http://www.apastyle.org/products/4210512.aspx
Citing Social Media Content
1. generally with a URL,
Citing Social Media Content
1. generally with a URL,
2. as a personal communication, and
Citing Social Media Content
1. generally with a URL,
2. as a personal communication, and
3. with a typical APA Style in-text citation and reference list entry.
Citing Social Media Content
http://blog.apastyle.org/apastyle/2013/10/how-to-cite-social-media-in-apa-style.html
Twitter, Individual Author
Citing Social Media Content
http://blog.apastyle.org/apastyle/2013/10/how-to-cite-social-media-in-apa-style.html
Google+
Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Distribute your content
Relate your content to current events/news
Explain and enrich your scientific articles for broader reach
Cite online and social media content
Share your data more broadly and get credit
Data Sharing: Make Your Data Count
Make your data research outputs available in a citable, shareable and discoverable manner.
Advantages
Enhancing visibility of research Increasing the efficiency of research due to reusability
and exposure Enabling researchers to ask new research questions and
potentially further science Promoting scientific integrity and replication Enhancing collaboration and community-building
http://www.rin.ac.uk/our-work/data-management-and-curation/open-science-case-studies
Sharing Detailed Research Data is Associated with Increased Citation Rate
http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0000308
Ways to Share Research Data
http://dmp.data.jhu.edu/preserve-share-research-data/sharing-your-research-data/
Restrictions to Sharing Research Data
http://dmp.data.jhu.edu/preserve-share-research-data/sharing-your-research-data/
Is Sharing Research Data Publicly Considered Pre-Publication?
Most publishers (>90% including all major publishers)
NO
http://f1000research.com/data-policies
In fact: Journals and publishers welcome research articles reporting analyses and conclusions that are based on previously published datasets.
Data Citation and Licenses
Use a platform that allocates a DataCite DOI at point of publication
Store publicly available research outputs under Creative Commons Licenses (CC-BY license - http://creativecommons.org/licenses/, http://creativecommons.org/licenses/by/4.0/)
Use CC0 licence for datasets
Use the MIT license for code
Example
Figshare
http://figshare.com
You can share…
FiguresDatasetsMedia (including video)Papers (including pre-prints)PostersFilesets (groups of files)
Using Figshare
http://www.youtube.com/watch?v=WlJlPmoJcJk
NIH Data Repositories
http://www.nlm.nih.gov/NIHbmic/nih_data_sharing_repositories.html
Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Distribute your content
Relate your content to current events/news
Explain and enrich your scientific articles for broader reach
Cite online and social media content
Share your data more broadly and get credit
Share your presentations more broadly
Slidesharehttp://www.slideshare.net
You can share…
FiguresDatasetsMedia (including video)Papers (including pre-prints)PostersFilesets (groups of files)
The White House on Slideshare
http://www.slideshare.net/whitehouse
Integration & Cross-Posting Increases Your Reach
Your Slideshare Content
USC Profiles
Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Distribute your content
Relate your content to current events/news
Explain and enrich your scientific articles for broader reach
Cite online and social media content
Share your data more broadly and get credit
Share your presentations more broadly
Consider infographics to convey your research results
Turn Your Research Results into an Infographic
Infographics are liked 4x more than presentations,23x more than documents
Infographics are shared 2x more than presentations,3x more than documents on other social networks, such as LinkedIn, Twitter and Facebook.
http://image.slidesharecdn.com/071813slidesharemakinggreatinfographics2-ig-130721190926-phpapp01/95/what-makes-great-infographics-1-638.jpg?cb=1379569751
http://blog.slideshare.net/2013/09/11/infographics-are-more-viral/
Examples
Create Your Ownhttp://www.easel.ly
Using Easel.ly to Create Infographics
http://www.youtube.com/watch?v=0VHyKgdbUhU
Citing Infographics
http://blog.apastyle.org/apastyle/2013/10/how-to-cite-social-media-in-apa-style.html
Things to Keep in Mind…
Consider a spoke-hub model approach
Understand your audience and speak their language
Distribute your content
Relate your content to current events/news
Explain and enrich your scientific articles for broader reach
Cite online and social media content
Share your data more broadly and get credit
Share your presentations more broadly
Consider infographics to convey your research results
Leverage video
Jove: Peer Reviewed Scientific Video Journal
http://www.jove.com
How Jove works
http://www.jove.com/about
Citing Social Media Content
http://blog.apastyle.org/apastyle/2013/10/how-to-cite-social-media-in-apa-style.html
Social Media Video
Use Novel Measurement Tools
PlumAnalytics We can set up a test account for you. Send us an email.
ImpactStory $60/year
Altmetrics – Primarily an institutional solution for publishers and research institutions
Katja Reuter, PhDDirector of the electronic Home (eHome) program and Digital Strategies
Southern California Clinical and Translational Science Institute (SC CTSI)University of Southern California, Children's Hospital Los Angeles
Email: katja.reuter@usc.edu
Twitter: @dmsci #DigiScholar14
Questions
For more support, request a free consultation on www.sc-ctsi.org
Contact UsSC CTSI | www.sc-ctsi.org Phone: (323) 442-4032 Email: info@sc-ctsi.org Twitter: @SoCalCTSI