Post on 03-Sep-2014
description
HOWSocial
Networks
Generate Business
Leads
How Social Networks Generate Business Leads
• Founder and CEO of Forward Progress, Inc.• Co-Founder of MYeReputation.com• Over 25 years in business Coaching and Consulting• Call Center, Internet, eMarketing, Events, Intense Lead
Generation• Over Billion Dollars Sales, 10 Million Leads, Thousands of
People using Internet Based Lead Generation• Financial Services, Real Estate, Professional Services,
Legal, Accounting, Financial Services, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..
Your Coach Today – Dean DeLisle
(887) 59 - COACH (592-6224)
Social Networks You Already Know
•Chambers•Industry Clubs•Organization•Charities•Religious•Country Clubs•Network Groups
(887) 59 - COACH (592-6224)
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Why do “Traditional”Social Networks Work?
• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”
(887) 59 - COACH (592-6224)
Why do “Traditional” Social Networks Work?
• Think about Recommended “IN” – Why?
(887) 59 - COACH (592-6224)
WHY ALL THE “BUZZ” ABOUT ONLINE SOCIAL NETWORKS?
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They Work because. . .
Why all the “BUZZ” about Online Social Networks?
• They do all the things “Traditional” Social Networks do……Plus….
• Save Time and Money• NO Travel • Connect to more people• Wider Reach• Target Groups• Build Communities• Do Research• Create “BUZZ”!• Generate lowest cost per lead available*
* Referrals – Referrals - Referrals
(887) 59 - COACH (592-6224)
Why all the “BUZZ” about Online Social Networks?
They Work because. . .
They are Bigger, Better, Faster and Less
Expensive
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WHAT CAN AN ONLINE SOCIAL NETWORKS DO
FOR YOU?• Build your professional network • Get your business known • Generate leads • Re-connect to old customers • Find new markets • Promote yourself • Promote your product or service • Gain TRUST and Credibility • Find a new job – or have one find you!• The list goes on……..
(887) 59 - COACH (592-6224)
Why do “Online”Social Networks Work?
Dean
Bob Joe Karen Beth
Kim Bev
Dave SamPat
Dan
• Think about “Recommended In” –……
Then what if?
(887) 59 - COACH (592-6224)
Why do “Online”Social Networks Work?
• Think about “Recommended In” –……Then what if?
Dean
Bob Joe Karen Beth
Kim Bev
Dave SamPat
Dan
(887) 59 - COACH (592-6224)(887) 59 - COACH (592-6224)
WHO DO THEY WORK BEST FOR?
Lawyers Business Owners
Accountants Partners
Consultants Financial Services
Coach’s Professional Services
Insurance Medical Professionals
Real Estate Students
Sales Job Seekers
Auto Dealers Recruiters
Sports Manufacturers
Web Developers Technology
AND MANY MORE…………………………
(887) 59 - COACH (592-6224)
WHAT SOCIAL NETWORKS SHOULD I CHOOSE?
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What Social NetworksShould I Choose?
• Reputation and Identity• Linked IN – Plaxo – Facebook – Personal Site – Blog – Org Sites
• News and Opportunity• EZineArticles – Article99 – Sales Gravy – FastPitch – Org Sites -
Blog• Communication and Nurturing
• Reunion – Xing – Twitter – Org Sites - Blog
Three Types of Social Sites
Are you doing any of these things?
• What Information do you already have?• Information, Brochures, Sell Sheets, Instruction Sheets
• LinkedIN – Plaxo – Org Site – Personal Site - Blog• Photo’s or Sales Videos, Training Videos, Product Videos
• YOUTube – Org Site – Facebook - Vlogs (Video Blog)• Power Point, Training, Sales, Marketing, Service
• Slideshare – Org Site• Articles, Monthly Newsletter, Events, Charities, Memberships
• EZineArticles – Article99 – FastPitch – Org Site – Blog• Then why not leverage what you have to promote
yourself and your business?
Determine what your company is already doing or has!
I have joined a site – NOW WHAT?
Profile Creation
• This is your Welcome Mat to the WWWORLD!• Like company website
• Be complete and accurate (company sites)• Target your profile to the reader• Link back to all associations and companies• Create “Relevancy”• Co-workers – professionals – clients – vendors –
partners – fans!
I have joined a site –Then WHAT?
Profile Maintenance
• REMEMBER - This is your Welcome Mat to the WWWORLD!
• Have a system to update weekly – worst case!• Something simple – but relevant!• Add\Update Pictures
• Be newsworthy• Link and promote others• Publish articles• Target your profile to the reader• Link back to more associations and companies• Post awards and promotions• Join Groups• Create relevancy• Add more Co-workers – professionals – clients – vendors – partners – fans!
(887) 59 - COACH (592-6224)
KEY TIP!
• Find anyone you do business with
• Connect to them
• Give them a “Recommendation” FIRST!
• Then ask for a Recommendation!
I have joined a site –Then WHAT?
• Blogging - If you can…….• Type an email • Start a conversation• Ask a questions• Take advice• Give advice
• ………………………..Then you can Blog!
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Blog Sample
I have joined a site –Then WHAT?
• Blogging – How Frequent?• How often do you email now?• How many leads do you need• Who else can help you?• What do you have that’s relevant to someone else?
• Then build a system to work it like email… daily!
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TIP#1 – Have a System to Manage It! – It’s a Lead Machine!
Why do “Online” Social Networks Work?
• Think about……Then what ifYou Start a BLOG?
Dean
Bob Joe Karen Beth
Kim Bev
Dave SamPat
Dan
(887) 59 - COACH (592-6224)
Why do “Online”Social Networks Work?
• Think about……Then what ifYou Start a BLOG?
Dean
Bob Joe Karen Beth
Kim Bev
Dave SamPat
Dan
(887) 59 - COACH (592-6224)
I have joined a site –Then WHAT?
• If you can talk you can do Video• If you give presentations now, you have Power Point• Pictures are worth a 1,000 words!• Programs you can use
• Camtaisia – GOTO Webinar – Movie Maker• Services you can use• Viral Effect
YOUR
COMPANY
Video or Power Point
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I have joined a site –Then WHAT?
Event Notifications – Online and Onsite
• If you do events this is a must!• Product or Service Announcements• Webinars• Chamber Events• Club meetings - Membership• Trade Shows• Grand Openings• Showings• Viral Effect – AGAIN!
(887) 59 - COACH (592-6224)
I have joined a site –Then WHAT?
Article Submissions – Personal PR!
• If you write any articles – A MUST• If not – get a writer!• You have things to tell the world!• It creates relevancy• Target your audience• Generate Leads• Viral Effect – again!
(887) 59 - COACH (592-6224)
RECENT ARTICLES
Why do “Online”Social Networks Work?
Dean
Bob Joe Karen Beth
Kim Bev
Dave SamPat
Dan
• Think about what if…..
You Post Articles, Pictures,
Events, Videos and PPT?
(887) 59 - COACH (592-6224)
Why do “Online”Social Networks Work?
• Think about what if…..
You Post Articles, Pictures,
Events, Videos and PPT?
Dean
Bob Joe Karen Beth
Kim
Bev
Dave SamPat
Dan
(887) 59 - COACH (592-6224)
How Many Contacts and eMailsdo YOU Have?
• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?
Bob Sue Pat Mark
(887) 59 - COACH (592-6224)
How Do Social Network SitesGenerate Leads?Opportunistic Positioning
• One Degree of Separation• Everyone you know – knows someone that wants to do business with you!• Load Your Top Contacts
• Outlook• CRM• Google• AOL• Gmail• Yahoo Mail• Etc….
LEADS
LEAD
S
LEADS
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How Do Social Network SitesGenerate Leads?Opportunistic Positioning
Create a Personal Profile Maintain your– Personal Web
Page & Profile Page Blog - Create Relevancy and
“Buzz” to your Business Video, Pics, Events – Posted for
more “Buzz” SEO - Search Engine
Optimization – Submission & Pick-Up
Business Acceleration – More Employees and More Social Sites
All Combined MAKES THE ULTIMATE LEAD GENERATOR!
(887) 59 - COACH (592-6224)
If ALL Your Key People did this….
How Many Leads Would you have?
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BOTTOM LINE!
You all know how well Traditional networking Events work, generating Leads and Referrals. WELL The Internet Version of networking is called Social Networking. If you do it the right way you can generate more Leads, faster than ever before.
(887) 59 - COACH (592-6224)
BOTTOM LINE!
MYeReputation is a company made up of eMarketing experts. You can have your own Personal Marketing assistant that will help you generate leads using Social Networks for as low as $49 per month.
(887) 59 - COACH (592-6224)
BOTTOM LINE!
Most companies already have everything that’s needed to get started, Like Brochures, Videos or Power Points.
WHY NOT Leverage what you already have to promote yourself and your business on the internet.. Your very own Personal Marketing Assistant can START working for you TODAY, generating you leads!
(887) 59 - COACH (592-6224)
SPECIAL OFFERLIMITED TIME ONLY
How could you not jump into the “Social Network” lead generation game with MYeReputation for
LESS THAN A TANK OF GAS!?
Start today for as low as$49 a month!*
Why NOT?
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