• Take a holistic look at small business customer communications

• Engage small businesses in ongoing dialog about customer communication channels and tools

• Establish a baseline for future surveys that will track key trends

Purpose of the Survey

Surveyed 756 small businesses• Pitney Bowes clients in U.S. & Puerto Rico• Surveyed online in April 2012

• Top 3 Communication Channels:

• Channel Choices based on Cost and Familiarity

• Marketing is not a common objective

• Very little measurement across all channels

• Newer digital channels underutilized

• Opportunity to grow the business faster using new communication channels and tools

Key Communication Insights

Top 3 Channels: Email, Phone, & Mail

Newer channels under utilized

Key factors in channel choice: Cost & Ease of use

Small businesses not measuring results…

… regardless of channel

Purpose of communications mostly operational/ transactional

• Experiment with new marketing channels like Email and QR Codes

• Use tools that enable you to easily manage and measure each channel

• Use multiple channels together to amplify your message and extend your reach

Key Opportunities

• Download the report (http://www.pbsmartessentials.com/small-business-marketing-survey-2012)

• Ask questions: Twitter(@pbsmallbusiness), Facebook (http://www.facebook.com/PBsmallbusiness), or by Email: info@pbsmartessentials.com

• Try Email Marketing and QR Code Marketing for free

• Email Marketing: http://bit.ly/OYtJSc

• QR Code Marketing: http://bit.ly/Uvr0DW

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