Transcript of How pharma and healthcare brands can engage consumers in order to drive growth
Unlocking the hidden superpowers of healthcare brands
of the money spent on health around the world is wasted.
20–40%
think pharmaceutical companies are responsible to
provide information and services that help patients
manage their own health.
76%
of patients are aware of the services available to them.
20%
The key to unlocking the
superpowers?
1. Be human 2. Be useful 3. Invite participation 4. Build community
1. Be human 2. Be useful 3. Invite participation 4. Build community
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PLAY VIDEO
1. Be human 2. Be useful 3. Invite participation 4. Build community
EUREKA MOMENT!
“What if we could capture the moment a patient throws their injectable into a bin!”
1. Be human 2. Be useful 3. Invite participation 4. Build community
Patient Story
‘Coexistentia’ represents the co-existence of the body and the disease, separate from one another. The body is shown as an iron cuirass, which displays the armor that the subject constructs, piece by piece, to protect themselves from the disease. The rusted armor symbolizes the relationship between the autoimmune condition of the disease, the passage of time, and the burden carried by patients. The intestinal area was opened by the hands to unveil what is inside. The disease is represented by Rosa Valencia marble, an extremely hard, compact material with red veins, symbolizing the human body and sickness. The work captures the concept of coexistence, adaptation and an inevitable prolonged battle over time.
1. Be human 2. Be useful 3. Invite participation 4. Build community
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How to be a superhero
Talk to us –
Request a copy of this presentation jackmorton.com/superheroes
Bruce Henderson Chief Creative Officer experience@jackmorton.com