Post on 07-Dec-2014
description
Mobile Research Conference
because we are curious...
Mobile interaction
• Interaction is part of our lives!
• Relationships only exist on the premises of interaction
• And just as in real life:
• It must be easy to participate
• It must not take too much effort
• Taking part in interaction should add value
• Interaction should be based on reciprocity
Mobile interaction
We are Valuewait, The Mobile Interaction Company
Valuewait
Valuewait facilitates mobile interaction for
• Mobile research
• Mobile marketing & sales
• Mobile solutions
Valuewait
• In the browser (“App in the cloud”) and with native Apps
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Valuewait Panel
• Panel of mobile respondents
• Who all have indicated when and how often they are available to participate
• And are invited to participate
• Participants are rewarded when they participate for spending time
Non panel
• Clients can also invite consumers who are not in the Valuewait panel
• Clients customer bases
• Publishers and media companies reach
• Any random consumer (passing by)
Mobile interaction: Everybody at your fingertips
Case
LRKC
• Independent knowledge centre
• Focus on The Netherlands
• Structural research in the different aspects of Life Rhythm, with goal to achieve an optimal balance in Life Rhythm
• New (technological) developments change people’s Life Rhythm and are the topics of research
Goal of research
• Diagnose how the usage of (mobile) ICT is impacting the way Dutch people experience “being on the move”, how this impacts their life rhythm and their overall happiness.
Research setup
• Research split up in two phases
• First phase: mobile research - N = 1.200
• Second phase: online dialogue - N = 600
Research setup
Mobile research:
• Approximately 60 questions divided into two sessions
• Two groups: man & woman
• All kinds of questions, including nested
• Picture response based on gender
Research setup
• Photograph assignment
• Respondents were invited with a Text message
• At their designated moment
• During their daily commute
• No Geolocation used
Examples
Examples
Photo assignment
• Take a photograph of the bag you are carrying with you
• E-mail this photo to Valuewait
• More than 450 photo’s received
• Photo’s provided nice insight in what people carry with them
Photo assignment
Results
• Insights in influence of modes of transportation on stress, Life Rhythm and happiness
• Insights in impact of activities while on the move on stress, Life Rhythm and happiness
• Insights in dimensions in travel time perception
• Typology of Dutch travellers based on how they prepare for travel and what they carry with them
Learnings
• Mobile research is powerful for engaging with people and capturing relevant data in a contextual manner
• Conversion to participation was excellent
• Mobile research decreased the data collection time
• Combining mobile research with an online dialogue provided for capabilities to clarify findings by extending the dialogue
Valuewait, The Mobile Interaction Company
Databankweg 18
3821 AL AMERSFOORT
The Netherlands
www.valuewait.com