access to cultural heritageAnnika Grosse Executive Partner Head of IBM HamburgEuropean Watson Consulting Leader, IBM

How IBM CognitiveComputing will influence

Agenda

© 2015 International Business Machines Corporation

2

I. IBM Smarter Cities

II. IBM Watson – Cognitive Computing

III. Cognitive Computing & Cultural Heritage

I. IBM Smarter Cities

© 2015 International Business Machines Corporation

3

The volume, variety & velocity of data is creating an unprecedented opportunity

2.5Bgigabytes of new data are generated every day, 4/5ths of which is unstructured.

Augmenting products to generate data

Digitizing assets

Combining data within andacross industries

Trading data

Codifying a distinctive service capability

© 2015 International Business Machines Corporation

4

Vibrant cities are realizing their full potential by integratingacross functions Critical technologies

Reduce cost by leveraging cloud Decrease time to deploy Increase accessibility

Integrate and analyze large volume ofdata

Identify predictive insights Improve decision-making across the

city

Empower city leaders and citizens with real-time insights

Deliver those crucial insights anywhere, anytime

Increase citizen engagement Obtain crucial data Capitalize on city

interconnectedness© 2015 International Business Machines Corporation

Planning & Management

5

II. IBM Watson – Cognitive Computing

© 2015 International Business Machines Corporation

6

IBM Watson vs Deep Blue

Structured Data

• Logic and tactics

Unstructured Data

• Context and most probable meaning

• Multiple methods of textual analysis© 2015 International Business Machines Corporation

9

IBMResearch Project

(2006 – )

Jeopardy! Grand

Challenge (Feb 2011)

Watson for

Healthcare(Aug 2011

–)

Watson Industry Solutions (2014 – )

Watson for Financial

Services(Mar

2012 – )

Watson for Wealth ManagementWatson Policy

AdvisorW

atson for Oncology Watson Discovery Advisor

© 2015 International Business Machines Corporation

10

© 2015 International Business Machines Corporation

11

“ ”

Keyword “Hit” Reference Text AnswerRed Text Weak evidence

India

InMay

celebrated

anniversary

in Portugal

In May, Gary arrived in India after he celebrated his anniversary in Portugal

Portugal

celebrated

Gary

In May 1898 Portugal celebrated the 400th anniversary of this explorer’s arrival in India

arrived in

400th anniversary

India

arrival in

explorer

In May 1898

© 2015 International Business Machines Corporation

12

13

27th May 1498

Vasco daGama

landed in

arrival in

explorer

India

Para-phrases

Geo-KB

Date Match

On the 27th of May 1498, Vasco da Gama landed in Kappad Beach

400th anniversary

Portugal

May1898

celebrated

In May 1898 Portugal celebrated the 400th anniversary of this explorers arrival in India.

Kappad Beach

Legend

Temporal Reasoning Statistical ParaphrasingGeoSpatial Reasoning Reference Text Answer

© 2015 International Business Machines Corporation

Stronger evidence can be muchharder to find and score

Search far and wide Explore many hypotheses Find judge evidence Many inference algorithms

What are the key elements of my patient’shealth record that support this diagnosis?

© 2015 International Business Machines Corporation

14

Quickly mine insights from the immense amount of genomic data about individual patients by identifying potential drugs that target our patients’ specific genetic profiles.

© 2015 International Business Machines Corporation

15

III. Cognitive Computing &Cultural Heritage

© 2015 International Business Machines Corporation

16

Insights from digitalized content

© 2015 International Business Machines Corporation

17

What were personal objects in theBronze age?

Time: Stone Age

© 2015 International Business Machines Corporation

18

i) Personal guided tourEnter your parameter for "time", "object- class", "location", "people" etc. and get a tour around objects only matching your preferences.

I want to see everything

about knights

© 2015 International Business Machines Corporation

19

Natural language text – Unstructured data

© 2015 International Business Machines Corporation

20

21© 2015 International Business Machines Corporation

Source: http://www.digitaltrends.com/mobile/usher-a-smart-app-powered-by-ibms-watson-could-be-your-next-museum-tour-guide/

22