How do I build brand me?

Léon Benjamin, December 2012

• The stats• The future of work• The vital few• What’s in it for me?

Why bother?

• My content• My profile• My tools

How to?• Types of benefits• Value of benefits

A bit of fun with profiles

• How do I build brand me?

@lfbenjamin #doorways2digital

How do I build brand me?

Léon Benjamin, December 2012

WHY BOTHER?

How do I build brand me?

Léon Benjamin, December 2012

• Keep up!“We live in a moment of history where change is so speeded up that we begin to see the present only when it is already disappearing.” - R. D. Laing (1989)

Sources: Thomas Fuller, 2007; “Knowledge Doubling Curve,” Buckminster Fuller, Activate Magazine Online, 2008

How do I build brand me?

Léon Benjamin, December 2012

• The future of work

“If you want to set something in motion on this planet, you need access to people you haven’t met. You need knowledge and information that is not yet at your disposal. You need ideas. You can always get them somewhere. From people.”

Martijn Aslander, Loyal Rebels

How do I build brand me?

Léon Benjamin, December 2012

Tap into friends' opinions and advice on music to buy, or

whom to date

Keep informed of what friends are doing and

thinking

Mobilize friends for events and causes

Tag videos and postings that friends should see, filtering

out the noise

Control what friends can see and know

about me

Tailor the platform with extensions and

applications

Introduce your friends to people you know with

similar interests

• What’s in it for me?

How do I build brand me?

Léon Benjamin, December 2012

Mobilize colleagues to implement change

Tag videos and postings that colleagues should see, filtering out the noise

Introduce your colleagues to people you know with similar

professional interests

Tap into colleagues' opinions and advice on processes and practices

Keep informed of what colleagues are doing

and thinking

Control what colleagues can see

and know about me

Tailor the platform with extensions and

applications

• What’s in it for me?

How do I build brand me?

Léon Benjamin, December 2012

• Social presence is the new CV

In Silicon Valley there is a trend to only hire people with a Klout score of over 50

Social media analytics companies are now listing customers with Klout scores.

What are the implications?

How do I build brand me?

Léon Benjamin, December 2012

• Companies are going ‘social inside’

How do I build brand me?

Léon Benjamin, December 2012

• Was Marx right after all?

200,000,000 blogs(and that’s only in English)

“The workers should

appropriate the means of production”

4 billion hours of videos viewed per month72 hours of video uploaded every minute)Almost 4,000,000 articles

560m page edits(10 languages)

1 billion profiles

2009: "Twitter" is the world’s most popular English word

150m members

500m accountsUK is 4th largest in usersLondon, Tokyo, Jakarta fastest growing (Tweets)Over 6,000 Tweets per second (as of 2011)

How do I build brand me?

Léon Benjamin, December 2012

• Immortality?

I am clicked on, therefore I am?

How do I build brand me?

Léon Benjamin, December 2012

HOW DO I?

How do I build brand me?

Léon Benjamin, December 2012

•Publish content openly•Receive feedback•Share knowledge•Learn from others

•Collaborate in communities

•Solve problems in groups•Co-create new products and services

•Find experts•Be found•Build networks•Find information

•Chat privately•Send/receive content privately

1-2-1 Messaging

Search & Connect

1-2-many publish

Many-to-many

publish

• The vital few

How do I build brand me?

Léon Benjamin, December 2012

• Everything starts with a profile

Who am I, really?

What do I do?

How do I build brand me?

Léon Benjamin, December 2012

• Everything starts with a profile

A quick tour of

How do I build brand me?

Léon Benjamin, December 2012

• Where does content come from?

• Your favourite web sites– Newspapers, magazines, entertainment, sports

• Email newsletters, news groups– Google news alerts

• Social media– Blogs, Facebook updates, Twitter, Youtube

• You!– Your local environment, creative thoughts

• We know more than we can tell

How do I build brand me?

Léon Benjamin, December 2012

• Collecting, bookmarking, tagging, publishing

How do I build brand me?

Léon Benjamin, December 2012

• Using Twitter

Which means you can recycle your content!

ATTENTION IS SCARCE

“If you are looking to get retweeted and nobody picks your tweet up within the first hour, chances are that nobody ever will”

The 1:9:90 rule always prevails You can buy followers on eBay

How do I build brand me?

Léon Benjamin, December 2012

• Bringing it all together– My blog

• Small pieces, loosely joined

How do I build brand me?

Léon Benjamin, December 2012

• Re-use is good

How do I build brand me?

Léon Benjamin, December 2012

SOME FUN WITH PROFILES

How do I build brand me?

Léon Benjamin, December 2012

• Finding people like me

How do I build brand me?

Léon Benjamin, December 2012

TASTY TIPS FROM THE SOCIAL FRONT

How do I build brand me?

Léon Benjamin, December 2012

How do I build brand me?

Léon Benjamin, December 2012

• Room for discussion?