How DAREyou!!??*

*Not be awesome?

Self-doubt isactually kinda

Selfish

(You’re cheating us!)

Mentoring,unpacked.

Fear is a terriblemotivator.

Love Matters.Love Lasts.

Photo Credit: (cc) prakhar on flickr.com

[The Awesomeness Manifesto]

Four Pillars ofAwesomeness…

• Ethical Production• Insanely Great Stuff• Love• Thick Value

http://blogs.harvardbusiness.org/haque/2009/09/is_your_business_innovative_or.html

Awesome isNOT a Private

Streetcc: moonlightbulb

Photo Credit: (cc) moonlightbulb on flickr.com

Challenge and Inspire• product of a

creator’s passion• novel and non-

obvious, evokingsurprise and delight

• something aboutthem perfectlyreflects the essenceof (their) creation

@awesomefound

Team Awesome

Photo Credit: (cc) matski_98 on flickr.com

#crushit.

ThinkBig

AwesomeAnything

cc: stallio

Photo Credit: (cc) stallio on flickr.com

How?

What’s YourSuperpower?

[Four leafclover]

Photo Credit: (cc) cygnus921 on flickr.com

• Maximize ChanceOpportunities

• Listen to LuckyHunches

• Expect Good Fortune• Turn Bad Luck to Good

Believe.

“learn to not beafraid of who youactually are.”

http://pistachio.posterous.com/lauras-rules-0

1. be kind and fair toeveryone.

2. don't worry whether ornot anyone likes you.

3. help people.

4. ask.

5. act. (get excited andshare it)

http://pistachio.posterous.com/lauras-rules-0

laura’s rules6. love yourself.

7. love others. (try radical

forgiveness)

8. gratitude for everything.

9. hope is your only hope.

(and fear is your only worry)

10. be present.

“Only connect.’-E. M. Forrester

(You KNEWTwitter’d be in

here somewhere!)

What Are YouDoing?

On-Ramp

Photo Credit: (cc) stallio on flickr.com

“Use itWhere YouThink Best”

-IBM ThinkPad Commercials

The User Multifacebrowser • SMS • IM • RSS reader •FriendFeed • Facebook • blogs •

widgets • desktop • iPhone •Blackberry • clients • websites •

subscriptions • listening tools • blogtools • plugins • visualizations •

mainstream integrations

What can I dowith it?

http://twitpic.com/135xa

How to buildawesome with

Twitter…

Listen.Learn.Care.Serve.

You’re not aloneanymore.

Surroundyourself withinspiring people

[HORIZON]

Photo Credit: (cc) dominicspics on flickr.com

Be UsefulTurn it inside-out

Curate and produce valueConnect

Become Happier•Transparency & Values•Reframing Reality•Helping Others•Gratitude

http://blogs.zappos.com/blogs/ceo-and-coo-blog/2009/01/25/how-twitter-can-make-you-a-better-and-happier-person

Be UniquelyYOU.

Talk about your passions

TwitterCampaigns?

not so much.

Twitter literacy

How Best toApproach?

Find/cultivate examples of• Excellence• Authenticity• Engagement

Then, eExperiment - What works for you?

Manners 101• Dress nicely

– Background graphic, avatar• Introduce yourself

– Fill out profile completely– Mention your Twitter on your site

• Be a good conversationalist– Listen, respond– Contribute relevant, useful material

[PeeWeeDummies]

cc: moonlightbulb

Photo Credit: © Damon Cortesi @dacort

ClimbedDenali

Twitter AppDeveloper

Eagle Scout

Team

Homepage screenshot

Influence (was)

Attracting attention toyourself

Influence (is)

Providing attention andvalue to others

Photo Credit: (cc) jerryfletcher on flickr.com

Social Media isKnowledge

Knowledge isSocially Mediated

Knowledge isSocially Mediated

Photo Credit: (cc) fredoalvarez on flickr.com

Knowledge isSocially Mediated

Markets areSocially Mediated

Photo Credit: (cc) gregor_y on flickr.com

Markets areSocially Mediated

Photo Credit: (cc) matrianklw on flickr.com

Value.visibilityrelevancerelationshipssocial capitalcommunityideastrust

researchmarketing

networkingcustomer

servicetrafficnewssalesSEO

ExternallyCustomer serviceMarket awarenessNewsInnovationUnderstandingExtending reach

RelationshipsBrandingDirect salesSEODriving trafficNetworking

InternallySales TeamsEvent PlanningProject StatusNewsCoordinationInterface

Decentralized teamsEmployee SupportMentoringProblem-solvingPurely Social