How can companies be responsible social marketers?

HOW CAN COMPANIES BE

RESPONSIBLE

SOCIAL MARKETERS?

I have never known much good done by those who profess to trade for the public good.

Adam Smith, 1776

Milton Friedman

Social initiatives are fundamentally subversive because they undermine profit-seeking purpose

CRITIC!?!

BEHAVIOUR

ETHICAL

BEHAVIOUR

SOCIAL

RESPONSIBILITY

BEHAVIOUR

SUSTAINABILITY

SOCIALLY RESPONSIBLE BUSINESS MODELS

Corporations that give solutions and assess value in a socially

responsible way are likely to succeed.

CAUSE RELATED MARKETING

CAUSE-MARKETING BENEFITS & COSTS

Gone right! Gone wrong!

DESIGNING A CAUSE PROGRAM

CAUSE RELATED MARKETING

Making a

difference.

SOCIAL MARKETING

COGNITIVE CAMPAIGNS

ACTION CAMPAIGNS

BEHAVIOURAL CAMPAIGNS

VALUE CAMPAIGNS

Created by Deboleena Dutta, LSR,

during an internship by Prof.

Sameer Mathur, IIM Lucknow.

www.IIMInternship.com

How can companies be responsible social marketers?

Marketing

Transcript of How can companies be responsible social marketers?

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How can companies be responsible social marketers?

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